ChatGPT is not the only one: 20 useful AI tools for communicators

The world of communications is changing rapidly, and modern professionals face new challenges every day: from monitoring brand reputation on the Internet to creating content that resonates with the audience. This is where artificial intelligence and specialized AI tools come in. They simplify routine tasks, analyze data, optimize processes, and even help to create.

Already using ChatGPT? Great, but don’t limit yourself to it. We’ve put together a selection of 20 tools that will become reliable assistants in the work of communicators. Here you will find solutions for reputation analysis, work automation, content creation, analytics, crisis management, and much more.

Reputation monitoring and data analysis

1. Brandwatch
   A tool for analyzing brand mentions in social networks, news, and forums. It allows you to identify trends, analyze tone, and respond quickly to potential crises.
2. Meltwater
   A platform that helps to track media publications, analyze media coverage, and determine the tone of mentions.
3. Mention
   This tool allows you to track brand mentions in real time, covering social media, blogs, news, and other sources.
4. Talkwalker
   A powerful service for analyzing online reputation. A special feature is logo recognition in visual materials.

Content creation

1. Jasper (formerly Jarvis)
   AI assistant for writing texts: articles, social media posts, press releases, and blogs.
2. Beautiful AI
   A service for quick creation of presentations on a given topic. The tool selects messages and images but does not integrate with corporate templates.
3. Writesonic
   A platform for automated creation of texts such as product descriptions, email campaigns, and even article titles.

Analysis of trends and strategies

1. Crimson Hexagon
   Allows you to analyze trends in audience behavior and study the reaction to marketing campaigns.
2. BuzzSumo
   A tool for analyzing the most popular content in your niche, which will help you build an effective content strategy.

Visual content

1. Canva (with AI features)
   A popular tool for creating visuals even without design skills. New AI features add automation capabilities to the process.
2. DALL-E
   AI model for generating images based on a text description. Ideal for illustrating ideas or creating concepts.

Analytics and reporting

1. Cision
   A platform that combines media monitoring and AI to evaluate the effectiveness of PR campaigns.
2. Sprout Social
   A handy tool for analyzing social media, monitoring mentions, and generating reports on the effectiveness of your campaigns.

Crisis management

1. Zignal Labs
   This tool analyzes news and social media in real time, allowing you to respond quickly to crisis situations.
2. Onclusive
   A tool for predicting potential risks, analyzing the impact of campaigns, and optimizing strategies.

Communication automation

1. Prowly
   A platform for managing media contacts, sending press releases, and monitoring media activity.
2. HubSpot (AI Tools)
   It is used to automate email marketing, personalize messages, and manage communications with customers.

Work with video and voice

1. Description
   Software for video editing, subtitling, and quality improvement using AI.
2. Synthesia
   Service for creating video content with the participation of AI avatars. Suitable for presentations or educational materials.

Insights and personalization

1. Persado
   Generates personalized messages based on emotion analysis to help you better engage with your audience.

These tools help communicators improve productivity, create high-quality content faster, and manage information flows more effectively. If you’re not using something from this list yet, it might be time to give it a try!