Sales funnels are becoming increasingly popular in eCommerce and SaaS. Let’s figure out what they are, what stages they consist of, and how you can customize them for your business.
What is a sales funnel?
A sales funnel is a process that leads a customer from the first acquaintance with your product to the purchase. Everything happens automatically: from getting to know the product to making a payment.
Why do you need an auto-funnel?
The main goal of an auto-funnel is to minimize the loss of potential customers. This can be achieved with the help of various automated tools, such as drip campaigns, email newsletters, chatbots, etc. All these elements help to keep the attention of visitors and smoothly guide them to the moment of purchase.
Benefits of autoresponders:
- automatic customer engagement;
- saving time and effort;
- reduction of the workload on the team;
- the ability to see where customers stop and what can be improved.
Autofunnel helps not only to attract new customers, but also to return those who might have left, increasing their loyalty and, consequently, your business revenue.
How does an autofunnel work in ecommerce, SaaS, and info business?
Sales funnels may vary slightly depending on the type of business, but the general idea remains the same – an automated path from customer discovery to purchase.
Sales Funnels in SaaS and Infobusiness
For software or info products, a sales funnel can look like this: a user sees an ad that leads to a registration page for a webinar. He leaves his contacts, receives a lead magnet (something useful and free), and then starts receiving emails with useful information, case studies, etc.
At the webinar, they talk about the product, and afterwards, the user receives an email with a recording of the webinar and an offer to buy the product at a discount or get a free trial period.
If the user does not make a purchase, they receive emails with additional information, reviews, and examples of successful product use. At some point, they are offered a trial – something inexpensive that allows them to try the product and understand its value.
Sales funnel in eCommerce
In eCommerce, the sales funnel looks like this: a person visits the site, browses products, registers, adds something to the cart, but may not buy it right away. If they don’t complete the purchase, they receive an email with a reminder and possibly even a discount to encourage them to buy.
If the purchase is completed, the customer receives a confirmation and the opportunity to sign up for updates via chatbots to receive information about delivery or new offers.
How to set up an auto sales funnel?
There are several steps to set up an autofunnel:
- Define the target audience. Who are your customers? What do they need? What are their pains and desires?
- Prepare content. Create useful materials that you will send at each stage of the funnel. These can be checklists, guides, triggered emails, etc.
- Select platforms. Where will you implement the autofunnel? On the website, in email newsletters, through social networks or messengers?
- Track results. Use analytics to see how people are moving through the funnel and where they’re struggling. This will help you improve efficiency.
Conclusion
A sales funnel is an effective way to automate the sales process and attract more customers by saving your team time and effort. It will help you reduce the cost of customer acquisition, increase customer loyalty, and, of course, increase revenue.
