The best solutions for working with user-generated content

Millennials trust content created by other users by 50% more than brand advertising. Therefore, the impact of UGC on purchase decisions should not be underestimated.

UGC platforms are a powerful way to take your marketing to the next level. They give you the opportunity to engage new audiences, increase customer trust, and increase your return on investment (ROI).

And now for the fun part – we’ve made a selection of the top 7 platforms that will help you collect, display, and effectively use UGC to boost your sales. Let’s see!

Videowise

Videowise is the perfect platform for those who want to work exclusively with video content. It offers convenient tools for collecting, editing, and publishing user-generated video. You can easily trim videos, add text, and customize them to fit your brand’s style. However, if your strategy includes photo or text testimonials, you’ll need to look for an additional solution to fully utilize UGC.

Pros:

• Focus on video content.
• Video editing and customization features.

Cons:

• Not suitable for working with different UGC formats, namely photos and reviews.

Emplifi

Emplifi is a multifunctional platform for organizing UGC. It makes it easy to find and select UGC that meets your brand’s needs. Thanks to its advanced analytics, you can track content performance and optimize strategies. However, for small businesses, this solution may be too expensive, especially if you want to use additional features, such as shoppable content, which is content that includes direct integration for making a purchase.

Pros:

• Powerful tools for content search and management
• Detailed metrics to measure campaign performance.

Cons:

• The price can be high for small businesses.
• Additional investments are required to integrate the purchase function and AI moderation.

Stackla by Nosto

Stackla is a comprehensive UGC management platform that also offers tools for content copyright protection. It allows you to integrate user-generated content into your influencer campaigns. This way, you can build your audience’s trust in your brand. However, the cost of the platform can be too high for small businesses, and the interface can be complicated for beginners.

Pros:

• Content rights management and tools for influencer marketing
• A variety of opportunities for collecting UGC.

Cons:

• High price for small businesses.
• Complicated interface for new users.

Billo

This is a platform focused on running sweepstakes and campaigns to collect user-generated content. Thanks to integration with marketing automation systems, you can quickly process leads collected during campaigns. However, tools for content moderation and editing are limited, and analytics may not meet the needs of advanced marketers.

Pros:

• Easy to use for running sweepstakes and UGC campaigns
• Integrates with marketing automation systems.

Cons:

• Limited ability to moderate and edit content.
• Analytics is less advanced than competitors.

Bazaarvoice

Bazaarvoice is a specialized platform for managing customer reviews and ratings. It has the ability to add photos and videos to reviews, as well as tools for analyzing customer sentiment. It’s a great solution for brands looking to build trust through reviews, but it can be too complicated and expensive for small businesses.

Pros:

• Complete review and rating management system.
• Tools for social listening and sentiment analysis.

Cons:

• Can be an expensive and complex tool for small businesses
• Larger emphasis on reviews and ratings, less on other types of UGC such as photos and videos.

Yotpo

Yotpo is a convenient platform for collecting customer reviews, photos, and videos to help build brand loyalty. It integrates well with e-commerce platforms, so companies can effectively use the collected content. However, to access advanced features such as AI moderation, you will need to subscribe to a premium plan.

Pros:

• A convenient platform for collecting reviews, photos, and videos
• Integration with e-commerce platforms.

Cons:

• Access to advanced features requires premium plans.
• Limited analytics compared to competitors.

Social Native

Social Native helps brands create effective influencer marketing campaigns. Here, you can find talented content makers who match your brand image, create engaging content, and track the success of your campaigns. However, the platform’s ability to collect organic UGC outside of influencer campaigns is limited. In addition, the platform is not suitable for brands that focus on integrated buying features.

Pros:

• Reliable platform for influencer campaigns.
• Tools for managing partnerships with influencers and creating content.

Cons:

• Limited opportunities for collecting organic UGC.
• Does not provide integrated buying features.

Choose your platform

So now you know about the best platforms for working with user-generated content and features. With the help of these platforms’ tools, you can not only create UGC, but also integrate it effectively into your marketing strategies. Don’t miss out on the chance to scale your advertising campaigns, choose your platform, and make the most of UGC.