A marketer without AI is like a buyer without a tracker. Five tasks you need to delegate right now

In 2025, a marketer without AI is like a banner without a tracker: you can still work, but it’s expensive, time-consuming, and nerve-wracking.

While someone is up at midnight choosing a font for a banner, AI has already generated creatives for TikTok, Meta, and Google, launched A/B tests, divided the audience into “hot” and “lazy” users, and then calculated ROI for the week ahead.

Teams that realized this a year ago are now saving tens of thousands of dollars and outperforming their competitors at the start of the campaign. Teams that still think that “AI is a toy for geeks” are burning budgets in Excel spreadsheets and waiting for the analyst to return from vacation.

We have collected 5 tasks that a marketer in 2025 will give to AI without regret and win time, money, and nerve cells. And there will be no abstract “AI helps to optimize processes” here, only live cases, tools, and features that can be implemented today. 

Generating and adapting creatives for platforms

What is AI doing now (and why you won’t have to endure design routines)?

In 2025, AI doesn’t just draw pictures, it creates everything from TikTok creatives to Meta banners and Google UAC in one box. This is no longer science fiction: TikTok, Meta, and Google are actively implementing AI tools that generate creatives, optimize them, and scale them for different formats and audiences.

The giant agencies count seconds: for example, WPP recreated their expensive Super Bowl video in seconds with neural networks and the viewer did not notice the difference.

Top tools that really work

•  Midjourney – a classic for visuals, now with video capabilities in version 7.
• Runway Gen-2/3, Google Veo 3 – create videos based on text, infostore, even with voiceover and music.
• Synthesia, Vexub, InVideo AI, Fliki – ideal for short promotional videos, Story formats, and TikTok without a lot of staging.
• Omneky is a cool AI shintar that generates banners, videos, and even launches campaigns on Meta, Google, and TikTok from a unified dashboard.

Practical life hack: how to set a promo so that your creo doesn’t get banned from moderation

This is in line with the basics of prompt engineering: clarity, context, format, and restrictions. Another cool practice is to add templates to your prompt library that have already been “moderated” and use them again.

The disadvantage of not using AI: money + speed

You make a revision on the front of designers who glue banners manually, change formats, adapt them to TikTok, approve them… And during this time, AI

• create variants,
• test the best ones,
• adapts them to the formats,
• adds voiceover automatically.

The Headway team (a Ukrainian startup) has raised the ROI of video advertising by 40% with the help of Midjourney and HeyGen, increased views to 3.3 billion, and significantly reduced production costs.

Don’t wait for tomorrow, choose one of the tools and launch your first AI creative today. Choose Midjourney or Runway for visuals, or Omneky if you want to create and launch right away. And don’t forget about a high-quality prompt, it is your main tool.

Quick A/B tests without manual setup

AI shuffling: once and dozens of variants tested automatically

In 2025, A/B tests have become a matter of AI without manual setup, Excel, or endless edits. AI connects directly to ad accounts and tests dozens, even hundreds of copy, creative, and CTA variants in seconds. It’s not about magic, it’s about saving budget, time, and headaches.

Tools that break the mold

• AdCreative.ai doesn’t just generate creatives, it evaluates them with an internal AI scoring system with an accuracy of over 90%, so you know which options will work before the campaign is launched.
• Pattern89 – analyzes more than 2,900 creative parameters to predict which variant will take off on Facebook and Instagram. AI gives recommendations before launch and then automatically optimizes in real time, so you can forget about routine A/B testing.

Life hack: what 3 metrics to give to AI

Don’t overload AI with unnecessary things, let it make decisions quickly. Three key metrics are enough:

• CTR (Click-Through Rate) is the primary indicator of engagement.
• Conversion Rate – performance in real actions, not just clicks.
• Cost per Conversion – whether the budget is worth the invested clicks and creative.

Based on these three, AI can choose the winners. The rest is out.

Without AI, it’s like manually painting an arrow on a flying airplane

While you are immersed in manual rotation of banners, texts, A/B tests, and approvals, AI has already passed the stage of testing, adaptation, and real-time optimization. Pattern89 allows you to run the right variants in one click. And AdCreative.ai immediately shows the performance score before the actual launch. This saves hours that can be spent on strategic creativity, not trivia.

Leave behind Excel, manual programs, and endless discussions. Entrust A I A/B testing, base everything on three key metrics, and let the results do their job without your interference. Sleep on the test day and switch to the automated system. 

Personalization and audience segmentation

AI that searches for “golden” customer groups by itself

In 2025, personalization is no longer just inserting a name into an email. AI analyzes the behavior of millions of users in real time, forms narrow but profitable segments by itself, and you are left only as a strategist.

According to SuperAGI, AI segmentation allowed ACT Fibernet to increase engagement by 25% and conversion by 12% simply by building more accurate audiences. And there are a lot of such cases: retailers show +40% of campaign efficiency and +35% of sales when segmentation is done by AI.

Tools that quickly take you to the next level

• Segment (Twilio Segment) is a CDP that collects and cleanses data from all channels in real time, creating dynamic audiences for personalization. Just remember, without a good data feed, even the smartest AI is faltering.
• Optimove is a SaaS platform with an AI core that is ideal for retention strategies: micro-segments, behavioral forecasting, automatic triggers, everything is on autopilot, focused on CLTV.
• There are also internal AI modules based on CDP and CRM – it all depends on your stack, but the trend is clear: personalization is a must-have.

Practical life hack: how to achieve maximum results

Bonus insight from Optimove’s internal research: AI Discover segments in seconds. It draws target customer groups that bring the highest margin, automatically adjusts offers and personalized paths without manual “hive analysis”.

It is also important to use hybrid segmentation to combine behavior with demographics and sentiment. In the travel sector, this gave TUI an additional £50 million in revenue in less than two years.

AI segmentation is your way to profit. Segment gives you a clean database, Optimove provides an automatic engine for personalization, and a hybrid approach ensures that you are “waiting for the customer and they are already here.” Implement today and collect results tomorrow. 

Automatic analytics and ROI forecasting

AI that provides not just numbers but clear insights

In 2025, AI analytics is no longer about collecting data in spreadsheets but about generating explosive insights that help to make the right decisions even before launch. According to NumberAnalytics, AI forecasting of campaigns is up to 78% accurate, which shows which creative, channel, or segment will be the most effective before the launch.

Google Cloud with BigQuery already allows marketers to

• combine data from different platforms (Ads, Analytics 360, CRM, etc.)
• conduct predictive analysis using BigQuery ML and Vertex AI,
• and get an understandable ROI report instead of a bunch of raw numbers.

Example tool: ChatGPT + BigQuery budget and ROI forecast

The scenario is simple, but the effect is like in a movie: you build a SQL query to BigQuery, an AI assistant (like GPT) processes the data, and gets the predicted ROI of the campaign, the recommended budget, and the potential profitability. This allows marketers to:

• focus on strategy and customization,
• not waste time on excel, transferring numbers back and forth.

Life hack: free your brain and let AI make a forecast

• Use AI tools such as Looker Studio or Improvado to automate data collection, analysis, anomaly detection, and even make predictive recommendations.
• Define specific KPIs (“network” AI): CPA, ROAS, and ROI forecast. The tool will focus the analysis on what is really important to understand.
• Add automatic triggers, for example, if the ROI forecast falls below a certain level, AI can recommend optimizing the campaign.

Without AI, it’s like a weather forecast that says “I think it’s going to rain”

While you’re manually collecting data, running reports, and trying to figure out if the ROI will increase, AI has already shown you what will happen. The Operative platform, for example, allows you to instantly predict advertising revenue, campaign rhythm, and optimal timing through Natural Language Prompts without manually downloading data into BI tables.

Instead of digging through Excel, leave it to AI. Choose a BigQuery + AI model or a ready-made dashboard in Looker/Improvado, upgrade your ROAS/CPA forecasts, and let AI tell you where and how much you will earn. Meanwhile, you can do what gives you real added value: strategy.

Moderation and block bypass

How AI helps to pass moderation in a gray niche

In iGaming, crypto, or dating arbitration, the latest fashion statement is not a banner but a moderated solution. AI is able to generate exactly the right words, images, and structure that do not trigger filtering, even in the most stringent niches.

• Lasso Moderation recognizes toxicity, spam, nudity, drugs, and other undesirable elements in text, images, and videos simultaneously, with customized rules for your platform.
• Checkstep is a modular AI solution that is fully compliant with the EU’s DSA (Digital Services Act): it ensures that no underage ads, spam, or unsolicited offers are present.
• Hive.ai is a multi-format model that understands the context in text, images, and videos, not only detects dangerous content but also protects the brand from moderation sanctions.

Practical checklist: what should you check before launching?

• Check the context, not just the words. Avoid direct mentions of prohibited topics, but also make sure that the visuals or plot do not hint at them. AI moderation reads the meaning, not just the keywords.
• Pass a multimodal check. Evaluate not only text but also pictures, video, and audio. One forbidden element in a visual and the whole campaign will be banned.
• Combine AI and manual checks. Run your creative through an AI checker (Hive, Lasso, Checkstep), but complete the analysis with a human expert who knows the nuances of platform moderation.
• Add specific filters for your niche. For iGaming, remove direct mentions of gambling and betting; for crypto, promises of quick enrichment; for gambling, excessive sexualization or content for 18+.
• Make a test run. Upload your creative to a test account or an internal moderation tool to check if it runs smoothly.
• Have backup options. Prepare several adaptations of the creative (with different wording, visuals, or structure) to quickly replace the blocked version and not stop traffic.

The story is simple: AI doesn’t take away your job as a marketer, it takes away everything you hate about your job. Routine, endless edits, manual analytics, boring reports. You keep your strategy, creativity, and the decisions that really affect your profits.

Competitors who have already “started” their AI marketer save on production, win with speed, and test more hypotheses than you can open an advertising account. And those who are still thinking are waiting for the budget to run out before the campaign.

So, choose one task from the list above, give it to AI today, and see how quickly it starts to pay off its “salary”. And then, perhaps, in 2026, we will write an article “5 tasks that AI leaves to marketers to keep them busy.”