In 2025, a marketer without AI looks as strange as a targeting specialist without Facebook Ads Manager. The speed at which digital is changing simply doesn’t allow you to work the old-fashioned way: you need to test creatives every day, launch campaigns for dozens of GEOs, count funnels, make content, and report to clients. Without the support of artificial intelligence, all this would have turned into chaos a long time ago.
But there is one problem: most top AI services cost as if you were buying another person to join the team. Paid rates bite, and it is not always clear whether these tools are really worth it.
The good news is that there are dozens of free AI services on the market that help to solve key tasks of marketers. These can be tools for texts, free AI image generators, services for working with videos, or even free AI detectors that check content for originality. In this article, we have compiled the TOP 10 free AI services for marketers in 2025 that are really worth adding to your stack today.
How did we choose the services?
There are hundreds of AI tools on the market, but not all of them really help marketers in their work. To compile this TOP, we weeded out the “toy” products and focused only on those that can really save you time and money in 2025. Our criteria are
Top AI tools for text and content
In 2025, marketers will spend the lion’s share of time creating texts: from social media posts and email newsletters to blogs and advertising creatives. AI tools have already become a must-have in this work, as they help generate ideas, write faster, and optimize content for SEO. Additionally, services such as AI detector for free, which distinguish human texts from machine texts, help with this. We have collected the most effective solutions that really simplify the life of a content marketer.
ChatGPT (Free / Plus)
Benefits:
The most versatile and easy to use
Supports different voice tones and formats (from social media posts to articles)
Has an extensive knowledge base and is actively updated
Quickly generates ideas, headlines, scripts
Functionality:
Generation of texts of varying complexity
Editing and shortening
Explain complex topics in simple language
Ideas for ads, content plans, email campaigns
Disadvantages:
Can “invent” facts (hallucinations)
Limitations in the free version (GPT-3.5, no web access)
Requires human editing for fine styling
Copy.ai
Benefits:
Optimized specifically for marketing content
Many ready-made templates for email newsletters, slogans, landing pages
Simple interface → quick start without training
Functionality:
Create commercial texts (posts, ads, slogans)
Generate variants for A/B tests
Selection of brand tone
Disadvantages:
Limited free plan (number of generations)
Texts are often “typical” and require editing
Less convenient for long formats (articles, longreads)
Rytr
Advantages:
Very lightweight and fast → suitable for beginners
Has many templates for different tasks
There is a browser extension
Functionality:
Generate product descriptions, posts, email campaigns
Work with different languages (including Ukrainian)
Automatic text structuring
Disadvantages:
Limited in the depth of texts (does not “pull” complex topics)
The free plan has very few characters
Text quality is often lower than ChatGPT or Jasper
Jasper AI
Preferences:
Strong in branded voice (can be “trained” to fit the company’s style)
Works well with long texts (articles, blogs)
Has integration with SEO tools
Functionality:
Creation of articles, blogs, landing pages in corporate style
Customize the tone of voice for the brand
Generate marketing campaigns and creatives
Disadvantages:
No free plan (only trial)
More complicated interface → it takes time to master
Expensive in the paid version
Frase IO
Benefits:
Ideal for SEO marketers
Pulls data from the top Google results
Helps to build the structure of the article with keys at once
Functionality:
Analysis of SERPs and competitors
Generate SEO-optimized texts
Building content briefs for copywriters
Optimization of already written texts
Disadvantages:
The free plan is very limited (almost everything is in trial)
Not suitable for quick posts or creatives
More of an SEO tool than a general copywriting tool
To summarize:
For universal use → ChatGPT
For marketing creatives → Copy.ai
For beginners and simple tasks → Rytr
For brands and companies → Jasper
For SEO-focused marketers → Frase IO
AI for visuals
Visuals make all the difference: a catchy banner or a picture that increases CTR by several times. But creating high-quality designs by hand is expensive and time-consuming. In 2025, marketers are increasingly turning to AI services that help to quickly generate creatives, process photos, and customize visuals for different platforms. We have collected the most effective tools that allow creating modern design without extra costs.
Canva AI
Benefits:
Intuitive interface, convenient even for beginners
Lots of ready-made templates for social media, presentations, advertising
AI functions: Magic Design, Magic Eraser, image generation from text
Functionality:
Creation of posts, banners, presentations
Generate unique photos and illustrations
Quickly edit visuals for different formats
Disadvantages:
Free plan has limited access to premium templates
AI image quality is inferior to highly specialized models
Leonardo.ai
Advantages:
High quality of AI images, especially for illustrations and art style
Ability to create textures, 3D models, unique settings
Powerful community and library of ready-made models
Functionality:
Generate images for advertising, games, branding
Customize styles and color schemes
Create variants for A/B tests
Disadvantages:
Takes time to master
Free credits expire quickly
Clipdrop (by Stability AI)
Benefits:
Quick photo editing in one click
Tools: background removal, object replacement, image upscaling
Strong integration with Stable Diffusion models
Functionality:
Generate images by prompts
Cleaning photos from unnecessary details
Preparation of visuals for advertising and marketing creatives
Disadvantages:
The interface is less friendly than Canva’s
Free features are limited in number
Fotor AI
Pros:
Balance between simplicity and power
AI image generation and photo editor in one service
Convenient for quick editing of marketing materials
Features:
Generate images from text
Remove/replace background
Photo retouching and styling
Disadvantages:
In the free version, watermarks
Fewer creative options than Leonardo
Adobe Express + Firefly
Advantages:
Powerful Adobe ecosystem
AI generation of images and textures, adaptation to marketing campaigns
High-quality results for advertising and presentations
Features:
Generate unique visuals from text
Work with ready-made templates for social networks
Integration with Photoshop/Illustrator
Disadvantages:
Requires an Adobe account
Free version has a limit on the number of generations
If you make a choice:
For fast social media creatives → Canva AI
For the most unique art content → Leonardo.ai
For photo editing and technical tasks → Clipdrop
For universal editing with basic AI → Fotor
For premium quality in business projects → Adobe Express + Firefly
AI for analytics and advertising
Advertising is not only about creativity but also about numbers. In 2025, AI helps marketers not only launch campaigns but also predict their effectiveness, automate routines, and test creatives quickly. These tools allow optimizing budgets, finding the best solutions, and making advertising more accurate and profitable.
AdCreative.ai (Free Plan)
Benefits:
A specialized tool for advertising
Generates advertising banners, headlines, and texts with high CTR
Has analytics to evaluate the effectiveness of creatives
Functionality:
Generate visuals and texts for Facebook, Google Ads, LinkedIn
Prediction of campaign results based on AI
A/B testing of creatives
Disadvantages:
Free plan is limited by the number of generations
The design is less unique than specialized graphic emails
Patterned AI
Advantages:
Strong in creating patterns and backgrounds for banners, products, landing pages
Quickly generates repeating textures in a branded style
Easily integrates into marketing campaigns
Functionality:
Generate unique visual patterns
Selection of color schemes for the brand
Use in the design of advertising, packaging, websites
Disadvantages:
The niche is quite narrow – more about design than marketing analytics
There are few export options in the free plan
Google AI Ads Tools
Pros:
Native integration with Google Ads
Automatic optimization of bids, targeting, and creatives
Access to in-depth campaign analytics
Functionality:
Smart Bidding (smart bid management)
Automatic ad creation based on landing page
Performance Max with AI optimization
Prediction of campaign results
Disadvantages:
Requires an advertising budget for full operation
Doesn’t always explain transparently why it makes certain decisions
Pencil (AI Ads Generator)
Pros:
Tailored for video ads and banners for e-commerce
Generates ads based on your products and data
Shows the predicted effectiveness of creatives
Functionality:
Automatic generation of video and banner ads
A/B tests and CTR/CPA analytics
Optimization tips
Disadvantages:
Most features are available only in the paid plan
The niche is narrowly focused (e-commerce, DTC brands)
Revealbot (with AI modules)
Benefits:
Convenient automation of advertising in Meta, Google, TikTok Ads
AI algorithms help to predict and optimize costs
Works well for agencies and large accounts
Functionality:
Automation of advertising campaigns
Dashboards with real-time analytics
AI ROI forecasting
Disadvantages:
May be too complicated for small budgets
Free version is limited
If you have to choose:
For fast creative generation → AdCreative.ai
For backgrounds, textures, and brand identity → Patterned AI
For advertising campaigns on Google → Google AI Ads Tools
For e-commerce with videos and banners → Pencil
For agencies and large accounts → Revealbot
AI automation and research
Every day, marketers spend hours on routine: downloading data, creating reports, updating creatives, posting on social media. AI automation takes these tasks out of your hands and allows you to focus on strategy. Tools in this area connect services with each other, automatically perform repetitive actions, and even predict which processes can be optimized.
Perplexity AI
Functionality:
Search and analytical platform with chat elements.
Pulls information from open sources and always shows links.
Forms brief overviews of topics and allows you to clarify questions.
Uses up-to-date data (unlike many other AIs).
Benefits:
Answers with verified sources → suitable for research.
A quick way to collect insights before creating content.
Provides more context than classic Google Search.
Disadvantages:
In the free version, queries are limited.
Sometimes the answers are superficial and require additional verification.
Not always suitable for in-depth SEO analysis.
AnswerThePublic (AI version)
Functionality:
Collects real user search queries.
Visualizes data in the form of maps (for example, “what”, “why”, “how”).
The AI add-on helps to generate content ideas based on trends.
It can analyze queries in different countries and languages.
Benefits:
Clearly shows what the audience is interested in.
It is convenient to use for content planning and headline generation.
Easy to use even for beginners.
Disadvantages:
There are very few free searches (2-3 per day).
AI functions are available only in paid plans.
There is not enough depth for complex SEO.
Surfer SEO (Free Tools)
Functionality:
Analyzes texts for keyword relevance.
Shows the “Content Score” – how well the content is optimized.
Gives recommendations on the use of keywords and the structure of the article.
Has basic free tools for quick analysis.
Benefits:
Clearly measures the quality of SEO optimization.
Gives clear and practical recommendations.
Suitable for working with both new content and updating old content.
Disadvantages:
The free version is very limited, most features are paid.
The service is in English, local languages are less efficient.
It does not replace a full-fledged SEO strategy.
Frase IO
Functionality:
Analyzes Google’s top results and shows which topics and keywords are used by competitors.
Creates SEO content briefs with recommendations for copywriters.
Generates articles based on the specified keywords.
Can optimize already written text.
Benefits:
Ideal for preparing SEO content.
Helps to save time on research.
Great for creating structured longreads.
Disadvantages:
Only a trial in free mode.
More difficult to master than AnswerThePublic.
The main functionality is available only in the Pro plan.
Semrush AI Writing Assistant (Free trial)
Features:
An addition to the well-known SEO platform Semrush.
Checks content for compliance with SEO requirements.
Analyzes readability, uniqueness, and keyword relevance.
Works as an AI text editor with SEO tips.
Benefits:
Strong integration with the most powerful SEO tool on the market.
Combination of classic SEO and text generation.
Great for content marketers and SEO specialists.
Disadvantages:
Free trial is very limited.
Full functionality is available only in the Pro version.
The interface may be too complicated for beginners.
