Local SMM in B2B: why you need to boost Facebook and LinkedIn

B2B companies often feel that their own SMM on LinkedIn and Facebook is something “not about them”. Our client is not where they come from. But the reality is this: even if you automate CPA-system or close 6-digit contracts, the first acquaintance with you happens exactly in social networks, and each of them can be effective and strengthen each other.

This article will show you how to look professional but vital. How not to waste time on “empty” posts. And how to build trust, network and sales funnel through LinkedIn and Facebook – without gloss, but with meaning.

🚀 Why does this work in B2B (even in arbitrage and SaaS)?

Because in B2B, decisions are made by people. And people – they sit on Facebook and LinkedIn, read posts there and form an opinion about you even before the first meeting or discussion of cooperation.

Particularly relevant for:

• SaaS teams that sell B2B products or affiliate systems
• affiliate companies that are looking for advertisers or buyers
• affiliate agencies that want to look serious to brands or major partners

📲 What to post to avoid being boring

The types of content that go in best in this niche:

The key: don’t be afraid to sound “human”. B2B = live people, not just pipelines.

🧩 What a social media funnel looks like

There’s a simple model that works in SMM for B2B teams:.

1. Engagement (awareness)

Posts that show you exist and grow:

• cases, backstage, reactions to trends
• event tags, conferences, networking

Example:

“Were at AWA in Bangkok. Everyone is talking about AI for buyers. Our findings are below 👇

2. Trust (trust building)

Posts that show your expertise and culture:

• failures, internal processes
• team videos, mini-interviews

Example:

“We used to look for partners in the cold. Now it’s through content. In 3 months, 4 new intros from LinkedIn alone.”

3. Conversion (action)

Posts with a direct or soft CTA:

• “can take on 2 more new clients this month”
• “open to partnership”
• “have 1 test slot”

🔎 Where to look for clients?

LinkedIn:

• activity in niche communities
• comments under the posts of potential partners
• search through filters: post + geo + industry

Facebook:

• groups by topic or location (e.g., “SaaS Founders in Europe”)
• targeted invitations after offline interactions
• profile posting with regular activity

📌 Tip:don’t be afraid of first touch because of a response or DM – if the profile looks “live” and confirms your expertise, the response rate is high.

🔧 What a funder/marketer profile should look like

LinkedIn:

• photo: not from a passport, but a normal, with a lively expression. However, the design also depends on the specifics of the activity.
• headline: not “CEO” but “CEO in an affiliate network that attracts 20+ advertisers monthly”
• “About Me” section: concise, clear, with a focus on benefiting others

Facebook, minimum:

• good when the cover is related to your own brand (although there are design cases different😁)
• have at least a few posts open with cases/events
• have a post about who you are and how you can be helpful

🧠 Ready-made post formulas

Formula 1: Case

We had [problem]. Made [solution]. Got [the result].
What helped? Here are 3 points 👇
📌 [CTA – open to new projects]

Formula 2: Insight

The last month has shown one vita: [thought].
Why is this important? Because [conclusion].
Have you encountered this?”.

Formula 3: vacancy/partnership

We’re looking for [who]. Because we’re growing and don’t want to drain quality.
We have [2-3 advantages].
Write to DM or throw a contact – we will tell everything as it is.

✅ Bottom line: social media is not just “for looks” but part of your funnel

Every B2B team in arbitrage, affilate or SaaS can use social media as:

• network channel
• prove your expertise
• warm funnel for new clients

Your online presence has a direct impact on who you meet, who you attract, and what contracts your company signs.

LinkedIn and Facebook are:

• reputation ground
• a way to squeeze a potential client without a hard sell.
  

And while others are silent or posting “for the sake of ticking off”, you can build a community around you, which exactly brings you leads.

👉 Write vitally and humanly, show the real process, share cases – and you will not be forgotten. And this is very important in B2B.