Many argue that Latin America is losing its importance, but this is far from the case, and we are ready to prove it! As long as there is a stable appetite, new offers and profitable approaches appear, geo continues to be a source of stable income.
Latin America is often compared to Eastern European countries because of the large amount of affordable traffic.
Today we will analyze geo LatAm, its unique features and local audience. We will also discuss profitable approaches in the mid-range.
Basic facts
As always, let’s start with the key characteristics:
- Area: 20,111,457 km²
- Population: 661,012,393 people
- Average age: 29.2 years
- Average income: from $200 to $400 depending on the region
- Religious affiliation: about 82% profess Catholicism
- Currencies: each country uses its own national currency, the introduction of a single currency is being discussed
- Main languages: Spanish (the main language of most countries), Portuguese (in Brazil), French (in Haiti), English (in such countries as Jamaica, the Bahamas and 10 other countries)
- Internet coverage: 68.8% (according to Statista)
- Promising regions: Peru, Chile, Ecuador
- Popular websites: Google, Facebook, YouTube, as well as high traffic to porn sites
- Traffic: dominated by mobile
- Current problems: unsanitary conditions, obesity, diseases, joint pain, and men’s health issues.
Latin America is a promising region for nutra-offers among Tier-2 countries. This region is home to developing countries with a young and active audience, and the level of digitalization allows for effective work with online products.
The situation in healthcare makes the market especially attractive: public healthcare is underdeveloped here, and many people are looking for solutions to their problems on the Internet. In addition, the climate conditions – constant heat – often have a negative impact on the condition of blood vessels, joints and skin, which creates demand for products from the gut.
It should be borne in mind that the level of education in the region is quite low, and users are prone to impulsive purchases. At the same time, many marketing approaches that are common in other countries have not yet been mastered here, which allows us to use proven strategies without fear of repetition.
However, it is important to keep in mind the problems with the Internet in some countries in the region. It is recommended to monitor the loading speed of your landing pages and optimize them to avoid losing potential customers who do not want to wait for long page loads.
Finally, it is worth considering the risk associated with criminal activity in a number of countries. Choose reliable partners and trusted advertisers to minimize the risk of non-delivery of parcels to customers.
Mentality and peculiarities of the audience
Let’s analyze the most important points that an arbitrator needs to know for a successful call:
- Patriotism. Latin Americans sincerely love their homeland and respect cultural traditions, often supporting local politicians. It is effective to use references to national holidays in advertising and focus on locally produced goods.
- Family values. Family plays an important role in the lives of Latin Americans. They tend to spend a lot of time with their relatives and take care of the health of the older generation, which is important to consider when creating advertising strategies.
- Emotional purchases. Latin American audiences often make purchasing decisions based on emotions. Instead of complex arguments, it is better to emphasize emotional triggers, as complex wording may remain unclear due to a lack of education.
- Distrust of official medicine. Official medicine is underdeveloped in some Latin American countries, so people often prefer natural products. In some regions, shamans and healers are more trusted than doctors.
- High-calorie food. Traditional Latin American cuisine is replete with foods high in carbohydrates, such as corn. This type of food contributes to the spread of obesity.
- Appearance. Due to the hot climate in these countries, it is customary to wear light, open clothes, which makes appearance especially important to the local population. People strive to look attractive to hide possible figure flaws.
- Siesta. In most Latin American countries, siesta is an integral part of the culture. Between 14:00 and 17:00, residents prefer to relax and spend time with loved ones. At this time, you should suspend advertising campaigns.
- Discounts and promotions. The income level in the region remains relatively low, so discounts and special offers are crucial when choosing goods and services.
Understanding the specifics and diversity of the Latin American audience will help you build more effective advertising strategies. It is recommended to study the cultural characteristics of a particular country before launching marketing campaigns.
Latin America and Nutra
In recent years, Latin America has become one of the most promising regions for the promotion of gut products. More and more advertisers and webmasters are switching their attention to Latin America, as audience conversion is easy and efficient here.
The reasons for this growth are as follows:
- High demand. Insufficient healthcare, hot climate, poor sanitary conditions, and high-calorie cuisine create a high demand for gut foods;
- Low level of awareness. Local residents are often unaware of marketing strategies and tend to trust traditional medicine;
- Low-competitive and emerging market. The region has not yet been fully explored by advertisers, making it a profitable place to start.
The future of gut products in Latin America looks promising: the audience needs such offers, and webmasters are offered optimal conditions for starting.
Profitable approaches and offers for Latin America
Let’s start with the most promising regions:
- Colombia is a developing market that is a classic representative of Latin America.
- Ecuador is a country that attracts numerous tourists and has a large loyal audience.
- Chile is one of the most technologically advanced and digital countries in the region.
Each of these markets is a unique opportunity to reach a fresh audience, which can bring significant profits, given their local specifics. The mentality of Latin American countries is diverse, and each country has its own peculiarities.
As for traffic sources, we recommend paying attention to Facebook and Google. Partners confirm that it is through these channels that they manage to attract a stable and high-quality audience.
For 18+ offers, pornographic websites that are very popular in Latin America are well suited. Use large platforms such as Xhamster and Xvideos, and be sure to study which resources are in the greatest demand in your chosen region.
When creating promotional materials, consider the following unique selling points:
- Speed. People here do not tend to waste time waiting, especially when it comes to pain and discomfort. Emphasize that the product has an instant effect.
- Impulsiveness. Latin American consumers often make spontaneous purchasing decisions and then change their minds just as quickly. Call them to action immediately to increase conversions.
- Guarantees. Residents of the region do not have extra money, so they avoid risky purchases. Convince them of the reliability of the product by providing reviews, certificates, test results, and expert opinions.
- Discounts and promotions. Low income is a significant problem, so information about price reductions and promotions can significantly affect the purchase decision.
- Naturalness. Buyers here prefer natural products and herbal remedies. Focus on natural ingredients.
In addition, don’t forget to check SPY services – many partners claim that they help to find creatives with high conversion rates.
The last thing worth mentioning is laws, restrictions, and moral standards. Take them into account when preparing the link so as not to alienate the audience:
- Politics. Avoid negative statements about politicians, as the Latvian population is not inclined to criticize their elected officials.
- Religion and culture. It is important to respect local religious traditions and holidays that are celebrated with special reverence. Negative comments about culture will not be accepted.
- Color associations. Purple and black colors in these countries symbolize mourning, so we do not recommend using them in advertising creatives.
- Traditional prohibitions. Advertising of tobacco products, alcohol, drugs, weapons and similar products is prohibited in most Latin American countries.
In general, advertising in Latin America is not so strictly regulated, the main thing is to adhere to moral standards and respect cultural peculiarities so as not to scare away potential customers.