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The United States has firmly established itself as a global leader in e-commerce. Unlike other countries, the U.S. market is characterized by a deeply ingrained online shopping culture that has become the norm for most Americans. This makes the US not only one of the most competitive, but also the most attractive markets for arbitrageurs and marketers. Here you can find literally any offer – from seasonal discounts to specialized products aimed at specific audience needs.
Thanksgiving is one of the most anticipated holidays in the United States. It not only brings families together at the festive table, but also causes a surge in consumer activity. Every year, this holiday is the start of the shopping season and promotions.
Let’s look at the creatives that attract the most users.
The United States has a tradition of giving themed baskets for the holidays. They can contain a variety of products. If we talk about Thanksgiving, the main theme is autumn and everything related to it.
For example, here is a creative idea to send such a basket to your family. Most often, Instagram is used for this purpose, as it is the most convenient place to show the product in the best possible light. It is also often used to organize basket drawings for subscriptions or other actions.
Another popular product is decorations for home and table decoration, in particular. Such offers are usually promoted by companies that specialize in holiday preparations, showcasing their best work.
Example: a creative from a company that not only decorates the entire house but also organizes catering. The accompanying text describes the benefits and quality of services.
Holiday meals and sets are also often promoted during Thanksgiving.
For example, on the eve of the holiday, Walmart actively uses Instagram to engage its audience by publishing posts with questions like: “Pumpkin or pecan pie?” The creative encourages users to express their opinion in the comments about their favorite traditional dish for this holiday, initiating discussions and stimulating purchases.
This format is simple and effective for getting quick feedback from the target audience. Walmart even offers up to 4% of the purchase amount for promoting products.
This format can attract the attention of the target audience on social media such as Instagram and Facebook, especially on the eve of a holiday. A clear call to action and convenient contact information make this creative effective and easy to understand.
Another creative in this category offers a discount of up to $15 on any cleaning service from November 1 to 22. In addition, customers can enjoy a free oven cleaning service when ordering other services this month. The list of available services includes standard and deep cleaning, space organization, moving house cleaning, laundry services, and additional services.
During the holidays, garbage collection services may be limited or temporarily suspended due to increased workloads and altered service schedules. This creates additional demand for specialized or alternative cleaning and waste collection services, as there is more waste and standard services may not be able to handle the volume.
For example, an advertisement that reminds customers of Thanksgiving can emphasize a company’s concern for its customers. It unobtrusively indicates possible service limitations during the holidays, encouraging customers to plan their garbage collection in advance. In the accompanying text, you can specify the details of the service order.
Another idea is advertising that informs about special operating hours during the holidays. A reminder about “Holiday garbage collection services” emphasizes the importance of pre-planning, helping to avoid troubles such as delays or overflowing containers, which is relevant to the target audience.
We have prepared some useful tips to help you work effectively with offers.
Don’t forget to optimize your content with relevant keywords. This will help you to increase the visibility of your page and attract more traffic during peak queries.
Organize various sweepstakes and contests. This is a great way to attract a new audience. It is important that participation is easy and the prizes are attractive. For example, gift sets or shopping certificates always attract attention and stimulate activity.
Don’t forget to use emotions and traditions. People respond to content that evokes an emotional response and emphasizes traditions or values associated with the holidays. Add elements to your posts that will make the event special.
Seasonal hashtags and trends. Using relevant hashtags can significantly increase the reach and number of views of your posts. Studies show that properly selected hashtags can increase the visibility of a post by 30%.
Thanksgiving is a great opportunity for webmasters! By unleashing the festive mood, using popular hashtags and a creative approach, you can significantly increase interest in your offers. Seasonal strategies help to expand your audience and attract more customers. Use the tips from this article and you’ll see results in no time. Good luck!