Converting creatives in iGaming - an interview with CPA Senior Affiliate Manager at 1win Partners

The iGaming world is about high competition, constant changes, and ways to attract new users. Converting creatives in traffic arbitrage have become one of the most important components of successful campaigns. Understanding their peculiarities can definitely take you from average results to great ones.

We interviewed Dani, CPA Senior Affiliate Manager at 1win Partners, who told us about the role of creatives in this business, what makes them converters, and how to choose the best solutions for advertising campaigns.

What is a converting creative?

Converting creative is content that not only attracts attention but also encourages users to perform a targeted action: registration, deposit, or other conversion that brings profit to the advertiser.

Dania explains:

“Converting creative is one that attracts the attention of a potential client at first sight. The visuals, the title, the first few seconds of the video – everything should be worked out as accurately as possible to catch the user’s attention and encourage them to take action.

To do this, it is important to research your audience and understand what motives they respond to. For example, some users will be interested in big bonuses, others in the opportunity to win a jackpot, and still others in a cool interface and new games.

The role of creatives in iGaming

1win Partners has been launching creatives in the iGaming industry for several years, and, according to the manager, the main focus of campaigns is always on increasing conversion. CPA Senior Affiliate Manager says the following:

“In iGaming, creatives play a crucial role. It is important not only to attract attention but also to arouse interest and convince a potential customer that this particular offer is worth their time. We don’t just create vivid images or videos – each creative is carefully calculated taking into account how the user interacts with the ad.

Thus, effective creatives should not only attract attention, but also motivate to action, be attractive and understandable.

Key elements of converting creative

We asked the manager of 1win Partners for advice on creating converting creatives in the iGaming niche. He mentioned the following key elements:

1. An attractive and accurate headline
   “Often, the headline is the first thing a user notices. It should not only attract attention, but also briefly explain the benefits.
2. Vivid and relevant visual
   Visual content should be intuitive and attractive. It should correspond to the headline and be bright enough to stand out among other ads.
3. Use of social proof elements
   “Sometimes we add reviews or ratings that work as social proof and add credibility to a campaign.”
4. Quality copywriting message
   “A clear and concise message that emphasizes the benefits for the user increases loyalty and readiness to act.”
5. Optimization for different platforms
   Creatives created for a specific platform should be adapted to the requirements of specific advertising channels. For example, creative on FB will be different from creative on TikTok.

How to check the effectiveness of creatives?

In order to understand which creative works best, you need to conduct A/B testing. 1win Partners actively uses testing as part of its marketing strategy.

“We compare several variants of the same creative to see which one has a higher conversion rate. Often, the same visual with different headlines can show completely different results.

It’s also important to analyze metrics, including CTR, conversions, and time users interact with ads. This way, you can not only improve specific creatives but also understand your audience better.

To summarize…

Converting creatives in the iGaming industry are the key to effective advertising campaigns that bring stable profits. A creative approach to creation, attention to user needs, A/B tests and optimization for platforms – all this in combination leads 1win Partners to high results.

And finally, the manager of 1win Partners says:

“Creativity in traffic is the first step on the way to success. And if it is properly created and customized, it will become a powerful tool for attracting new users and ensuring their interest in your brand.

Maximum conversions!