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The affiliate marketing market today shows impressive figures that testify to its impressive demand and future prospects. This article provides the main facts and statistics that will definitely interest you.
The affiliate marketing industry has long since reached a new level, exceeding the value of $17 billion. And this is just the beginning! Compared to 2016, when the market was estimated at $13 billion, we see a clear growth. The reason for this was the active implementation of affiliate marketing by companies of various sizes, which appreciated its effectiveness as a cheap and efficient way to increase profits.
The global affiliate marketing software market is expected to reach a sky-high $7.72 billion by 2033. The average annual growth rate is 17.7%, which is a great figure! It seems that cloud technologies and affordable tools for small businesses are driving this rapid development.
Retailers are the most profitable companies in the affiliate marketing industry. According to a report by Influencer Marketing Hub, retail companies account for 44% of the total revenue in this industry. Other industries, such as telecommunications, media, and tourism, are not far behind, bringing companies significant revenues – 25% and 16%, respectively.
It’s no secret that the US accounts for more than half of affiliate marketing spending. Interestingly, 62.7% of all spending in this area is accounted for by American partners. The forecast for 2025 is that US spending will reach $10 billion. This once again confirms the dominant role of America in affiliate marketing.
Affiliate marketing is not only popular, but also extremely profitable for brands. For every dollar they spend, they get an average of $15 in return! That’s almost 1400% ROI. In addition, many companies report that more than 30% of their total revenue comes from affiliate programs.
According to Authority Hacker, the conversion rate in affiliate marketing is between 0.5% and 1% per visitor. This figure increases with the experience of the marketer.
The average affiliate income is about 15-25% of the sales value, with a median value of about 20%.
The 80/20 rule also applies here. It indicates that 20% of your efforts provide 80% of the results. This emphasizes the importance of focusing on the most effective strategies.
The growth of this sector, software innovations, and the US market leadership are all factors that point to the huge potential of affiliate marketing. It’s important for affiliate marketers, both new and experienced, to keep track of these trends in order to make the best decisions and improve their strategies.