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Crash games entered the market in 2018 and have not lost their popularity: multipliers up to x25,000, instant wins, and the ability to control risks attract millions of players from all over the world. Even slots or roulette cannot always provide such a drive and a chance to win. Traffic for crash games can be found in almost every country, but for some reason, advertisers are more focused on residents of poor Tier-3 countries.
There are very few casinos that consistently accept solvent audiences from Tier-1 and Tier-2 countries for crash games. Let’s find out why players love crash games so much and why advertisers don’t wait for leaders from wealthy countries.
When a player launches roulette, the chance to win a serious sum is minimal. For example, the probability of increasing the bet 35 times is only 2.7%, and the probability of remaining without losses is 48.65%.
The player cannot influence the spin of the wheel or slots, so the tension and excitement quickly disappear. In crash games, the situation is completely different: the user decides when to withdraw the bet, which creates the illusion of control over the situation.
There are three main reasons why crash games attract players: transparency, constant tension, and a chance for guaranteed earnings.
The popularity of crash games varies depending on geography. For example, Aviator is popular in India, Brazil, Portugal, and Germany, while it is not available in Russia at all. Therefore, marketers should have several apps to test different variants. To save time, you can use the PWA Group’s constructor, which offers dozens of free designs for crash games.
This allows you to reduce the cost of preparation and direct most of the budget to the tests themselves.
Before buying traffic, you should take into account two features of the crash game audience:
This is why less wealthy regions are the most suitable. Their residents see crash games as a way to earn money, not entertainment. Moreover, payouts for Tier-3 players are lower than for Tier-1 or Tier-2 players. Residents of rich countries play crash games for easy emotions, and casinos pay an average of $200 per CPA for such players. They quickly leave the game without recouping their investments. Tier-3 players rely on a “strategy” to earn money, and such leads cost about $30-50. This allows casinos to get cheaper traffic that is easier to recoup.
Facebook is usually chosen to attract traffic. This social network has about 3 billion users worldwide, and its algorithms quickly optimize ads.
Experienced webmasters use PWA applications that weigh less than 1-2 MB and work without problems even on old smartphones. This is important for crash games: if the application freezes, players will lose the sense of control and go to the slots. You can build a PWA application and customize its parameters through PWA Group.
In addition, arbitrageurs can choose a design from the library of templates and use it for free for their campaigns.
It is important to understand that the main audience of crash games is freebies lovers. People from wealthier regions see crash games as entertainment, while people from Tier-3 see them as a way to make money. But emotions burn out as quickly as hopes for easy money. That is why advertisers are willing to accept leads for $30-50, as they can be recouped over time. The maximum bid for Tier-1 and Tier-2 is about $120.
The most effective way to attract the target audience to crash games is Facebook + PWA. The social network gives access to three billion potential users, and PWA applications provide a comfortable user experience. You can build a PWA, set up analytics from Pixel, choose a suitable design, and translate all elements of the application into the desired language in the PWA Group constructor. All data from Pixel will be uploaded to the user’s personal account, which will allow buyers to offer different offers to the same audience, maximizing the final ROI.