Guest posting as a marketing tool

Guest posting as a marketing tool. Let’s figure out how effective guest posting is for SEO

What is guest posting?

Guest posting means publishing text on a third-party authoritative blog that includes a link to your site with native (not direct) advertising. This is an effective strategy for external SEO website promotion, as it allows you to increase the authority of your resource, increase its visibility in search, and therefore attract new visitors.

Free guest posting remains one of the main link building methods that is suitable for projects in any niche. It can be used with a minimal budget, but if you don’t build a strategy for working with platforms, it will be difficult to get the desired result.

Help: In Google’s guidelines, there is a clause that states that guest posting is considered a prohibited way to promote websites. It’s like spam. However, this method is still actively used by many webmasters, because it is an effective tool for website promotion that provides many advantages.

The main advantages of guest posting

Guest posting helps website optimizers:

• increase traffic;
• increase quality link mass;
• establish contacts with authoritative platforms.

And the owners of blogs where guest posts are published:

• get high-quality thematic content for free;
• increase the authority of the site (due to the large number of authors);
• promote the site with minimal effort (each published article increases traffic and, accordingly, advertising revenue).

There are also plenty of cons:

• may require a lot of money and time
• it is difficult to predict the result
• there is no guarantee of link safety
• Content may be removed if placement has not been agreed upon
• It is difficult to scale positive results.

The last drawback greatly affects the effectiveness of guest posting. It often takes too much time to prepare one piece of content, and to increase content production, you will need several highly paid authors.

The number of guest posts for each month depends on several factors:

1. Type and scale of your resource (what exactly do you have – a landing page, a business card site, a corporate website, an online store, an informative portal, etc.
   
2. Analyzing the quality and quantity of competitors’ backlinks;
3. The budget that you can allocate every month.

How to make guest posting effective?

In order to make your guest posts most beneficial, it is recommended to follow the following guidelines:

1. Monitor the quality of articles that will be used as guest posts if you are not writing them yourself.
2. Qualitative guest posting is primarily a manual, careful selection of sites for posting. You should evaluate not only the ratings of potential donor blogs, but also the number and activity of their visitors.
3. Don’t be afraid to offer to post guest posts to owners of popular blogs. Yes, there will be rejections, perceiving you as another spammer, but there is a high probability of positive results. You will get a particularly high-quality backlink.
4. Enter active feedback. This will also help increase traffic to your site.
   
5. Using guest blogging to promote your resource, do not forget to discuss all the conditions for posting in advance (volume of texts, availability of pictures, topics).
6. Please remember that guest posting is not advertising, so you should not get too carried away with praising your products or services in articles, the description should fit into the text natively. If readers understand that the purpose of the text is advertising, they will not read it, let alone click on the link.

Conclusion

So, we have proved that regular guest posting helps to increase the number of high-quality backlinks to your website, i.e. improve the link mass. This has a positive effect on the organic traffic of the resource.

Want to place a guest post on our portal? Write to us by clicking on the “Cooperation” button. We will definitely consider your offer.