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Google Tag Manager is a multifunctional tool.
Do you need to track user behavior on your website? Track the number of clicks. Or test a new callback form? Google Tag Manager will help you with all of this. In this article, we will analyze how this tool is used in traffic arbitrage.
Google Tag Manager is a free tool from Google that allows you to add, update, and manage tags on your website or mobile app without having to change the code of the resource itself. Tags are code snippets that are used to track user activity, send data to analytics systems, and for other marketing purposes. Their importance for advertising campaigns is undeniable.
Creating and setting up tags in Google Tag Manager consists of several important steps. Starting with account registration and ending with verifying and publishing settings, this process ensures accurate data tracking. Let’s take a closer look at each of these steps.
To get started with GTM, you need to create an account:
After creating the container, GTM will provide you with a code snippet to add to your website before the closing </head> tag and after the opening <body> tag.
Tags are basic GTM elements that perform certain actions on your site. To create a tag:
Triggers define when and where tags should be triggered. To set up a trigger:
Before publishing your tags, it is recommended to test their operation using the preview mode:
After checking, you can publish your changes:
Variables in GTM are dynamic values that are used to customize tags and triggers more flexibly. To set up variables:
Once you’ve set up your variables, you can use them in your tags and triggers for more accurate and efficient data tracking.
Although Google Tag Manager is a powerful tool, inexperienced users may not get high-quality analysis due to errors in its configuration. Let’s analyze some of the most common mistakes to avoid them.
One of the most common mistakes is the incorrect placement of container code on the site. This code must be placed immediately before the closing </head> tag and after the opening <body> tag. Incorrect placement can cause the tags to not work properly.
Insufficient testing can lead to malfunctioning tags and inaccurate data. Always use the preview and debug mode to test how tags and triggers work before publishing them.
Although GTM makes it easy to add tags, it is important to avoid using too many tags, which can affect site performance. Make sure that each tag is necessary and does not duplicate the functionality of other tags.
Incorrectly configured triggers can cause tags to be triggered too often or, conversely, not at all. Check the trigger conditions carefully and test them in different scenarios.
When setting up tags and collecting data, it’s important to comply with privacy regulations, namely the GDPR (General Data Protection Regulation). Make sure you have obtained user consent to collect data and that your privacy policy is clearly stated.
Google Tag Manager is an indispensable tool for any arbitrageur or marketer. It allows you to effectively manage tags on your website, tracking data accurately and quickly. Following the steps above, you will be able to create, customize, and publish tags with ease. Achieve your marketing goals more efficiently with GTM customization.