Google is preparing a marketing revolution: how will artificial intelligence change search, advertising, and consumer behavior in 2025?

In 2025, Google Ads is preparing a large-scale transformation in which artificial intelligence (AI) will become a key element of digital marketing strategies. These changes, according to Google’s Vice President of Global Search Ads and Commerce Brandon Crayham, will be more significant than the mobile revolution and will fundamentally change the way businesses interact with users.

Artificial intelligence is changing search marketing

Google predicts a “seismic shift” in the way users search for information and interact with businesses. This will require advertisers to quickly adapt to the new realities in order not to lose their competitive advantage.

Key areas of change

Google is focusing on three main aspects:

1. The evolution of search beyond keywords
   • Search behavior is moving from the traditional keyword query to amultimodal experiencewhere users are using text, images, and video.
   • AI will make search more intuitive and engaging.
2. AI tools for content creation
   • Marketers will have access to AI tools to create personalized and engaging content.
   • This will allow you to adapt faster to changes in consumer preferences.
3. Improved measurement capabilities
   • AI will change the way you analyze campaign performance across platforms, providing more accurate data.
   • This will help optimize marketing strategies with greater efficiency.

Why it is important

The AI revolution from Google Ads will change the way consumers find products and services. For advertisers, this means:

• The need to adapt to new AI tools.
• Continuous testing and optimization of campaigns, even if the initial results are not perfect.
• An advantage for those who are the first to master new technologies.

Ignoring these changes can lead to a loss of competitiveness in the new digital environment.

Google’s vision for 2025

This initiative is part of Google CEO Sundar Pichai’s strategy to scale up the Gemini AI platform, which will be integrated into the company’s key advertising products, including:

• Performance Max
• Demand Gen
• Search Capabilities

All of these tools will be AI-powered, while maintaining high standards of user privacy.

How to prepare for the future

2025 promises dramatic changes in the search marketing industry. To stay competitive, businesses need to implement new AI technologies, experiment with Google tools, and adapt their strategies to the changes.

This is not only a technological revolution, but also a chance for brands to rethink how they interact with their audience in a rapidly changing digital world.

The future of search marketing is here – are you ready for it?