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Boomerang Partnershosted the highly anticipated Golden Boomerang Awards 2025 ceremony at the legendary San Siro Stadium. Over 400 partner teams worldwide participated in this landmark partner tournament, which has become one of the year’s top events in the affiliate marketing industry. It celebrated the brightest achievements in sports and other verticals of traffic performance.
The awards ceremony was attended by none other than Andrea Pirlo, AC Milan Legend and football icon. He personally congratulated the winners and presented the awards on stage, adding prestige and unforgettable energy to the evening.
Andrea Pirlo commented:
11 awards were presented in key affiliate marketing categories. Kajino Media won the main award, the GrandPrix, for topping the sports leaderboard.
The owner of Kajino Media shared his joy and emotions:
The event offered more than just an award ceremony.
Guests enjoyed a VIP experience with exclusive access to the stadium, the Mondo Milan Museum, and the Official AC Milan Store. There, an Italian artist painted a T-shirt individually for all willing event participants. The awards ceremony was accompanied by a show masterfully staged by renowned Italian director and showrunner Gabriele Rizzi, known for his work with top fashion houses and large-scale productions. Guests savored world-class entertainment from top DJs, fashion creatives, and Michelin-starred food.
One of the highlights was a charity auction featuring unique prizes:
All proceeds — totaling 8,000 EUR — were donated to Fondazione Milan to support youth sports development
Benedetto Di Blasi, Fundraising and Digital Communication Officer of Fondazione Milan said:
The Golden Boomerang Awards 2025showcased how the worlds of sport, technology, and affiliate innovation continue to converge, with unforgettable moments, legendary guests, and record-breaking results. Boomerang Partners is already starting work on the tournament’s third season, which is rightly becoming an integral part of the industry.