Scaling your traffic arbitrage campaigns is a step that can significantly increase your profits. However, choosing the right country (“GEO”) is a key success factor. In this article, we’ll look at how to choose the right country for scaling, exotic GEOs with high ROI and the peculiarities of working with traffic in different regions.
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Why is choosing a GEO important for scaling?
Each GEO is different in terms of competition, audience behavior, and advertising laws. Choosing the wrong country can lead to lower ROI and higher costs. Key factors to consider when making your choice:
- Level of competition
- Highly competitive GEOs (e.g., US, Germany) require large budgets.
- Less competitive regions offer the opportunity to get traffic at a lower cost.
- Audience’s ability to pay
- The average income of the population directly affects conversion rates and profits.
- For example, Western European countries have a higher average check, but the cost of attracting a customer is also higher.
- Local specifics
- Cultural, linguistic and religious specifics can both increase and decrease the effectiveness of a campaign.
- Advertising regulation
- Some countries prohibit certain verticals (e.g. betting or iGaming).
Exotic GEOs with high ROI
Exotic or little-known GEOs are regions where competition is lower, but the demand for offers is high. Here are some examples of such countries:
- Advantages:
- Fast growing mobile internet market.
- Low cost per click (CPC) and CPM.
- High interest in mobile apps and games.
- Popular verticals:
- Finance, mobile apps, e-commerce.
- Advantages:
- High penetration of mobile payments (e.g. M-Pesa).
- Low competition in the market.
- Popular verticals:
- Financial services, consumer staples, digital services.
- Advantages:
- Large number of active internet users.
- High engagement on social media.
- Popular verticals:
- iGaming, subscription services, finance.
- Advantages:
- Paying audience.
- High demand for luxury goods and digital services.
- Popular verticals:
- Health & wellness, finance, e-commerce.
Cultural peculiarities of working with traffic in different regions
- Important: Using local language in lendings and creatives increases conversions by 20-30%.
- Example: In Mexico, using Spanish and localized memes makes ads more appealing.
- In countries with high levels of religiosity (e.g. Saudi Arabia, Indonesia), avoid topics related to gambling and alcohol.
- In Europe, it is important to consider the trend towards eco-friendliness and conscious consumption.
- In Africa, mobile payments are popular.
- In Japan, users prefer to use credit cards and local payment systems.
- In Asia, users actively interact with short videos (TikTok, Reels).
- In the US, long sales texts and webinars are more popular.
How to choose a GEO to scale: a step-by-step plan
- Data Analysis
- Examine the statistics of your current campaigns: where are you already getting leads with low cost and high conversion rates?
- Market Research
- Use tools such as SimilarWeb and Google Trends to analyze the popularity of offers in different countries.
- Testing
- Run test campaigns in your chosen GEO with a minimal budget.
- Study the metrics: CTR, CR, CPA.
- Content Adaptation
- Translate your branding and ads into the local language.
- Take cultural and legislative sensitivities into account.
- Scaling
- Increase budgets for successful campaigns.
- Tap into additional traffic sources (push, native, social media).
Conclusion
Choosing the right GEO is not just a step to increase your profits, but also an opportunity to minimize the cost of user acquisition. Exotic countries with low competition and high ROI could be your key to success in 2025. Explore local specifics, customize your campaigns and experiment with new markets to stay ahead of the competition.
