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Imagine a player who visits the website of your casino or slots platform for the first time. Beautiful design, generous bonus on the first deposit, bright banners… But before clicking “Register”, he opens a new tab and types in the search: “your brand reviews”..
It is at this point that the fate of your business is decided: either you get a new customer, or he goes to a competitor.
In recent years, I’ve noticed that in the gaming industry reputation has become a major growth factor. You can invest millions in marketing, but if you have a rating below four stars on Trustpilot, consider yourself playing at a “hardcore level” with no bonus lives.
Trustpilot today is not just a review site, it’s a global arena where brands battle for players’ trust. And the winner will be the one who learns to work with reviews as systematically as with advertising or product. Trustpilot today is not just a review site, it is a global arena where brands are fighting for players’ trust.
In this article, I will tell you how to build a strategy for working with Trustpilot, which will not only strengthen your reputation, but increase conversions by 15-25%, give SEO bonuses and create a powerful foundation for long-term growth.
Trustpilot was launched in 2007 and has since grown into one of the most influential review platforms in the world. It already has over 300 million reviews and that number is growing every day. For a game provider, it’s not just “another site” – it’s the point where players’ trust in your brand is built.
Why is it important?”.
I like to compare Trustpilot to an arcade machine: every review is a record on the scoreboard. Only here players leave not points, but their emotions and experience. And the more you have such “records” in the plus, the more confident newcomers click the “Try” button.
Creating a business profile on Trustpilot is like choosing a character in an RPG: you need to set up the right characteristics right away, because it will be difficult to change them later.
Important! Trustpilot checks every application as strictly as the anti-chit system checks players. Any attempt to cheat will lead to the blocking of the account without the possibility of recovery. Therefore, use only real data – only fair play works here.
Working with reviewsis a strategic game. Every move is important: you need to anticipate players’ reactions and build a long-term strategy for reputation development. Reference management is a strategic game.
Combo system for collecting feedback:
Customize triggers to send 3-7 days after key events:
Place calls for feedback in strategic places in the interface:
Motivate players to leave reviews with additional bonuses:
This combination works like a set of superstrikes in a game: each element enhances the effect of the others. As a result, reviews come in steadily, and the brand rating grows naturally and transparently.
Creating effective testimonials is an art. Just like in a good game, the right structure, an interesting plot, and compelling characters are important.
Trustpilot has a powerful anti-chit system. Any attempts to tweak reviews are detected and penalized with a ban. Here, as in the game: if you play dishonestly – immediately “game over”.
Machine learning algorithms analyze thousands of parameters, detecting suspicious activity. The system is constantly learning and getting smarter.
Violation of Trustpilot rules leads to immediate blocking of the profile. It is almost impossible to restore the account. Do not risk the reputation of the company and play honestly! Don’t risk the reputation of the company and play honestly!
For reputation masters, there are secret techniques that allow you to maximize the use of Trustpilot if you follow all the rules.
Encourage players to use keywords in their reviews. This will help pump up SEO:
Coordinate feedback collection with marketing campaigns:
Try different variations and measure the results:
Different types of players require different approaches:
These techniques help you take your strategy to the “pro” level and get the most out of Trustpilot without risking your reputation.
To work effectively with Trustpilot you need the right set of tools. This is your gear for the battle for reputation.
The right arsenal turns working with reviews from a chaotic endeavor into a well-oiled system.
Congratulations – you’ve made it through all levels of the Trustpilot guide! You now have everything you need to build a strong and sustainable reputation in the gaming industry.
Secret Code: the best way to get great reviews is to earn them honestly. Invest in the quality of games and service, and the reputation will grow by itself..
Trustpilot is not just a review platform, but a mirror of the quality of your product. If you create strong games, support players and develop the service, positive reviews will appear naturally.
Game over? No. Game continues!