Guide to running ads in Telegram Stories from scratch: how to drive traffic in 2025

Telegram has long since stopped being just a messenger. In 2025, it is a full-fledged platform for content, traffic, and monetization. Especially if you know how to work with new formats. One of them is Telegram Stories which are becoming more and more in demand in arbitrage and advertising every month.

If you’ve only heard about stories in Telegram, but have never run ads in them – read carefully. In this article we’ll lay everything out: from preparation to launch, from searching for channels to analyzing the results. 🔍

🔍 What are Telegram Stories and why they work

Telegram Stories are vertical photos or videos that appear above a chat and disappear after 24 hours. The trick is that they are seen by all subscribers to the channel, which means it’s the hottest reach, with no algorithmic cutoff like Instagram or TikTok.

Why Telegram Stories is a cool ad format:

Telegram Stories work especially well on Russian-speaking audience and in niches where trust is important: finance, training, subscriptions, software, merchandise.

🧱 What you need to start

Before you pour ads through Telegram Stories, you need to prepare. Here’s a basic checklist:

✅ 1. Offer

Pick an offerer that is understandable, useful, and clickable. In storis works:

✅ 2. Target Audience

Understanding the CA = 50% of success. Example:

✅ 3. Lending/bot

Stories always lead somewhere. It could be:

Important: to keep the link from looking suspicious, use a normal domain or pad. You can also introduce an intermediate step via “login via Telegram”.

✅ 4. Creative

Telegram Stories are visual. Minimal text, maximum meaning. Here’s what works:

🛠 How to run ads on Telegram Stories

Step 1: Find the right channels

You can post stories in your own channel or agree with the admin of someone else’s. The second method is popular – it’s like renting a “hot window” in someone else’s community.

Where to look for channels:

• Telemetr.me
• Internal chats of Telegram-admins
• Personal introductions and recommendations
• Exchanges (e.g. Telega.in, Epicstars)
  

How to choose:

• The topic of the channel should match the offeer
• Activity in Stories (check how many views they get)
• Number of subscribers – from 5,000, better – from 20,000
• Frequency of publications (if the channel posts rarely – the coverage of Stories is higher)
  

👉 Lifehack: order a regular post + storis first – compare clickability.

Step 2: Contact admin

Write in a private message or through the form. Example message:

Hi. Interested in placing a 24 hour storis ad. Ready to send creative and link. Budget is negotiable. Your target audience is a perfect match with our offerer.

Be polite and concise. Sometimes admins have a fix-price, sometimes an auction.

Step 3: Prepare the creative

Here’s the basic structure:

• Visual: face or photo (preferably “live”, not stock)
• Lettering in large font (1-2 phrases maximum)
• Call to action: “Click here”, “Go”, “Learn”

Formats:

• Photo 1080×1920
• Video up to 15 seconds
• Gifka

🛠 Tools:

• Canva
• CapCut
• VN Video Editor
• Midjourney (if you want unusual images)

Step 4: Track traffic

Be sure to put UTM tags and put the link through a tracker (Keitaro, RedTrack, PixelMe). Add a UTM tag and link through a tracker (Keitaro, RedTrack, PixelMe).

Metrics to watch for:

• Click count
  
• Conversion to subscription/registration
  
• Cost-per-click (CPC)
  
• Cost Per Action (CPA)
  
• Returns
  

👉 Telegram is poorly tracked through pixels – put redirects and keep track manuallyif you don’t have a sophisticated analytics system.

🚫 Beginner Mistakes

1. Post a link without a redirect – Telegram can slash your reach.
   
2. Take too big channels – it’s expensive there and too generic traffic.
   
3. Do “banner” creative – people are flipping like on Instagram.
   
4. Don’t test – even a small variation of the headline changes the CTR.
   
5. Forget about the offer – a story doesn’t sell a “product,” it sells a click.
   

🧠 Tips & Lifehacks

• The best time to stop by is on weekdays, morning and evening
  
• Test a few creatives, ask admin to alternate
  
• Keep a table for each placement: price, clicks, result
  
• Repeated placements with the same admin – often more effective
  
• Add lead-magnet: “Free Access Today Only”/”Hyde for Subscription”
  

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📌 Withdrawal

Starting ads in Telegram Stories is one of the easiest ways to get quality and inexpensive traffic in the summer of 2025. There are no complicated algorithms, no bans, no complicated moderation. All you need is a good offer, the right channel and a catchy story.

If you haven’t tested this format yet, now is the best time, before the market overheats.