Everyone dreams of visiting Paris, but what about the bays? Is France such a popular geo? In this review, we will analyze all the details of France’s geo, whether it is worth pouring traffic on it, and how to do it in the most profitable way.
General information
A few numbers for a better understanding of geo:
- Population – about 64.8 million people.
- The ratio of men to women is approximately 48.3% to 51.7%.
- The average age of residents is 43 years old.
- About 82% of the population lives in cities, and the remaining 18% – in rural areas.
- Large cities: Paris, Marseille, Nice, Lyon, Toulouse and Bordeaux, as well as Rennes, Strasbourg, Lille and others.
- The official language is French.
- By religion: 41% of the population are Catholics, 40% are atheists, 5% profess Islam, and the rest are distributed among other faiths.
- The average monthly income is about 3000 euros.
- National domain – .fr
- Time zone – GMT +1.
France is a classic Tier-1 GEO, where the urban rhythm of life sets the tone and the locals are doing well financially. This opens up great opportunities for launching offers in a variety of verticals. But since betting is in the spotlight in France this year, let’s take a closer look at it.
How to drive traffic to betting in France
The French and gambling – is a story that goes back to ancient times. Many people believe that cards appeared in France. Although, to be precise, the first mention of them was in 616 AD, it is the modern deck that is really called French. However, these are just details. What’s more important is that the French are naturally fond of excitement.
Just think about it: almost 80% of French people participate in lotteries, and out of 65.5 million people, about 1.5 million suffer from gambling addiction. Therefore, sending betting traffic to France is a sure way to make good money. The main thing is to know how to do it correctly.
If you are planning to run ads in France, there are several points that you should definitely take into account:
- Local patriotism. The French love everything they own and do not particularly respect anything foreign. So in creatives, it is better to forget about English or other languages – only a la france! The only exception is advertising for tourists. In creatives, you can safely use local banks, celebrities, TV channels and other local features. But not clichés like croissants, the Eiffel Tower, mimes, or frogs’ legs – it’s too much.
- Love for aesthetics and luxury. The French, of course, do not all dream of becoming fashion designers, but they have a taste for the refined and beautiful at a cultural level. If you show expensive cars, luxurious clothes, or a stylish lifestyle in an advertisement, it will definitely catch their attention. The French like everything to look stylish and expensive.
- Promotions, bonuses, and sweepstakes. The French are gamblers by nature. And if you offer them not only sports betting but also bonuses or the opportunity to win a raffle, it will instantly attract attention. Even if they have seen hundreds of similar offers, they will still be interested. Therefore, it is worth including this moment in the advertising campaign, if the offer allows it.
- French women. It is important not to go to extremes here. Although it is not necessary to make advertising too feminine, it is worth considering that there are almost as many women as men in the French gambling and betting audience. But often, everything is focused on men aged 25-40. If you make separate creatives aimed at women, it can fly very well.
You’ll have to make more creatives than usual to reach a wider audience. It’s important not to miss different user groups. By the way, you can also think about separate creatives for tourists, but that’s another story.
Sources for betting on GEO France
As for the sources, the most popular platforms in France are the following:
- Facebook is undoubtedly the leader among social networks in France. Despite all the difficulties and limitations, it still remains a great option for betting.
- YouTube – is the second most popular platform among the French. It is suitable for betting, but it is worth considering only if you have already prepared the appropriate infrastructure.
- Copains D’avant – is a little-known social network outside France, but it is quite popular in the country. It is suitable for both arbitrage and white-hat traffic, and it allows you to bypass many of the restrictions that you have to face on other platforms. Of course, there is moderation there, but not as strict as on Facebook.
- Instagram – is used by the French for its main purpose – viewing visuals. Therefore, despite its popularity, it is not the best option for betting.
- SkyRock – Although almost no one in the CIS knows about this resource, it is quite popular in France. It can be compared to a cross between LiveJournal and Instagram. The decision on whether to use SkyRock for betting on the French market remains open, but it is among the top 10 sites in the country in terms of traffic.
- Telegram – Who would have thought, but in France, Telegram is a leader among messengers, overtaking WhatsApp. Even the French President Macron actively uses it to communicate with government officials, although this did not save Durov from arrest.
- Push notifications – this method is known to everyone, and it is great for betting. Pushes have been, are, and will be a working tool.
- Native advertising – in general, native works well for France, but it is not the most rational decision to bet on it.
- Pop-ups – the situation is similar to native advertising. Pop-ups convert, but if you’re just going to use them for the Olympics, you’d better think twice.
- Email marketing is an old but proven technique. In Tier-1 countries, email campaigns are still fully justified. The main advantage is budget. If you already have a subscriber base, a well-configured mailing list will bring results.
Creo to France
When creating creative for France, avoid clichés and hackneyed images. Here is a collection of general rules for successful creos for this geo:
- Use euros, not dollars. If you are quoting prices or amounts, avoid the dollar symbol. Europe has its own currency, and the French are used to seeing numbers in euros.
- French only. Don’t assume that everyone understands English, especially in France. The French are very sensitive to their language, so all inscriptions should be in French.
- Crowds of people. The idea of using the image of a crowd of fans on creative may be effective for some countries, but for France, this approach does not always work. The French are not prone to mass enthusiasm.
- Without excessive emotions. The French will not appreciate creative where people show too much emotion, such as screaming fans. It is better to convey emotions in a restrained but expressive way.
- Avoid stereotypes. Including traditional images like croissants, mimes, and the Eiffel Tower in your creative is not the best move. Such symbols are more likely to be associated with tourists than with the French people themselves. It can look inappropriate and even comical.
Summary
France belongs to the Tier-1 category, which is considered one of the most prestigious, but also the most difficult to work in arbitration. Although offers offer high payouts, traffic here is expensive. If you have enough ambition and professional skills, you have every chance to succeed. The main task is to interest the audience, which has most likely already seen a lot of advertising offers and learned to ignore them. In a fiercely competitive environment, only exclusive offers and unique sales strategies can bring profit.
