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Hi, I’m Mike Wiseman, a LinkedIn Certified Professional and MarCom expert. For the past few years, I’ve been working a lot with companies that are building communications with Generation Z, aka the Zoomers. And guess what, they are the most demanding, but at the same time the most promising audience for iGaming.
Zoomers grew up in a digital environment: they have their own language, their own codes and even their own rules for emoji. And if brands don’t understand this language, they instantly lose credibility. Zoomers have grown up in a digital environment: they have their own language, their own codes and even their own rules for emoji.
You can invest millions in advertising, but one “π” or “π” in your post and the audience will write you off as “old-school.”
In this article, I’ll show you how to communicate with zoomers in a way that makes them feel, “Oh, this brand is really theirs.” We’ll break down what emoji to use, what words work best, and what mistakes to avoid so you don’t look cringe-worthy.
Zoomers are not just the “younger generation,” they are the future of the entire iGaming industry. They grew up with a phone in their hands, are used to instant access to information and have a completely different perception of brands than millennials or boomers.
For them, gaming is not only fun, but part of their digital identity. They choose companies that speak the same language to them: vividly, ironically, postironically. And if a brand starts to sound too formal, dry or – even worse – uses “forbidden emoji”, trust is lost instantly.
I always repeat: zoomers read falsehoods in a second. If you try to seem “your own”, but you insert “π” or “π” and that’s it, you will be immediately defined in the category of “old”. And that means minus loyalty, minus engagement and, ultimately, minus profit.
So if you want to build a brand in iGaming, you don’t just need to know the language of the zoomers, you need to be able to feel it. Emoji, slang, communication style are as much elements of marketing as banners and sales funnels.
If you’re still using emoji the way they were originally intended – then you’re already “cringe”.
For example
We live in a world of postirony, where signs take on new meanings. And if a brand doesn’t realize this, it looks alien.
Zoomers don’t put single emoji. Ever. Everything has to be hyperbolized. If laughing, then ππππ. If elated, then π₯π₯π₯π₯β€οΈβπ₯.
One “π” reads like a taunt. But the “ππππ” is the real fun one.
There are a set of characters that are absolutely forbidden to use when communicating with zoomers: π π π π π π π π π π π
Especially π – it is perceived as a complete cringe. Example: “Great game! π Very funny π”, “wow fire π₯π₯π₯π₯ died ππππ”.
Zoomers don’t capitalize text. Starting a message with “Good afternoon!” – this automatically puts you in the “olddude” category. The proper style is all lowercase, as if you were writing to a friend in a chat room.
β “Good afternoon, I was wondering if you like our new game.”
β
“Hey, how do you like our new game?”
Proper commas, periods at the end of sentences, apostrophes – it all looks like you’re “trying too hard”. And zoomers read such attempts instantly.
Want to get closer? Take away the formality. Not “Hello, how are you doing?” but “Sho how are you doing”.
Never put a period at the end of a sentence. In the eyes of the zoomer, this is passive aggression. Likewise with parentheses:
In place of parentheses, use the allowed emoji: π₯β€οΈβπ₯π.
Zoomers are not just a young audience, they are already the core of the future of iGaming. They form trends, set the style of communication and very quickly determine who is “yours” and who is “cringe”.
My main advice: don’t try to appear to be something you are not. Speak to them in their language, but do so organically and respectfully. Use lowercase letters, use the right emoji, add irony and you’ll notice a change in engagement.
Remember: every detail in communicating with Generation Z matters. One “π” can kill the whole vibe, and one “π₯π₯π₯π₯” can create a sense of intimacy. Remember: every detail counts.
If you want to build a long-term relationship with the zoomers in iGaming, learn to feel their style. Then your brand won’t just sell – it will become part of their digital culture.