When it comes to affiliate marketing, the dating niche is a real treasure that continues to delight. In 2024, this industry is estimated to be worth a whopping $10 billion, and it’s forecast to grow by 7.5% annually over the next decade. It seems that this is far from the limit, although this area does not stand still – it is constantly changing.
To always be one step ahead, you need to be able to analyze trends. So, catch the top dating trends for 2024.
The boom of LGBTQ offers
In 2024, more and more partners are discovering the LGBTQ dating trend. This is a fairly fresh segment that has been somewhat underestimated until recently, although it has huge potential.
And it makes sense, right? As with regular LGBTQ dating platforms, there is a great need for partnership offers in this area. This niche opens up a more interested and active audience for partners.
- Safe and inclusive spaces.
LGBTQ offers focus on creating a comfortable and safe environment where users can get to know each other freely. Partners can use this approach in their campaigns to attract those who feel excluded on traditional dating platforms. - Higher conversions.
LGBTQ audiences often demonstrate higher engagement. Due to a more personalized approach to users, such offers convert better and faster, which brings partners more success. - Specialized networks.
Networks such as Advidi are focused on dating traffic and allow you to target the LGBTQ audience as accurately as possible. This allows you to run ads with content that will be relevant to this community. - Unique LGBTQ content.
LGBTQ users want to see content that is relevant to their identities and experiences. Partners who use a personalized approach in their creatives and messaging significantly increase the chances of successful conversions.
A.I. (Of course!)
Well, you already knew this was coming! The fact that AI has broken into the top dating trends of 2024 is not a surprise at all. Let’s see how these two letters are already changing the world of dating services.
- Chatbots
Chatbots are not yet in every dating funnel, but it’s only a matter of time. The potential is enormous. Imagine cool AI chatbots that are specifically tailored for dating and are activated at certain stages to interact with users. Conversions? Space. And yes, it’s really exciting. - Image generation
One of the coolest changes AI is bringing to the dating world is the unlimited creative possibilities it gives affiliates and media buyers. Forget about the old, boring images that are bouncing around from one ad to the next because there’s no new material. Now with AI, creating new images for creatives is easy, fast, and inexpensive. This allows you to constantly update your content and fight banner blindness. Even better, your banners and pre-lands can have unique, individually created images that are perfectly tailored to your requirements. - AI characters
And this is already something special. In fact, it is an opportunity to create a virtual character from scratch. Users will be able to choose everything from hair color to character traits. The character is fully controlled by AI and customized to their personal preferences. And yes, you can interact with this character!
Personalization
In 2024, niche segmentation may become the feature that will move you from the “good” affiliate category to the “top” category. What does it mean? It’s simple – you need to create campaigns and creatives targeted at a specific audience. Instead of “shooting” at everyone, you target specific parameters: certain locations (GEO), age groups, hobbies, interests, or even specific desires.
For years, the dating niche has been quite formulaic. The same offers and creatives were promoted for the same group – mostly middle-aged heterosexual men. Nothing new, nothing individual.”
But this year everything changed. Affiliates have finally realized the value of niche targeting and how it improves the user experience.
Why Niche Segmentation is Cool
- Higher Conversions.
When you appeal to a specific niche, you are heard. Personalized offers are better “catching” the audience, increasing the likelihood of clicks and conversions. - Less Competition.
Niches don’t have many competitors. While everyone else is competing for attention in standard dating offers, you can stand out by offering something new and different. - Quality Traffic and Long-Term Income.
Niche segments attract loyal users who stay for a long time and bring a stable income. - Global Opportunities.
Thanks to niche segmentation, you can launch localized campaigns in different countries, opening up new markets.
Click Play
The word “gamification” is everywhere now – and now it’s making its way into the world of dating apps. Essentially, gamification helps to engage users, motivates them, and makes the dating process more interesting. But how does it work in the dating world?
- Earn by playing
Now you can get points, badges, or credits for certain actions in dating apps. For example, for sending a message, chatting with others, or upgrading to a premium account. This adds excitement and goals to dating. - Monitor your progress
Many apps have progress bars or achievement levels that track your activity. This adds a sense of accomplishment and encourages you to keep going. - Daily and weekly challenges
Some platforms offer challenges, such as sending a certain number of messages to unlock a video or additional content. This adds drive to daily swipes. - Leaderboards and friendly rivalry
Want to be on top? Some apps allow you to compete for the top positions in activity rankings by viewing profiles or sending messages. A little competition never hurts! - Unlock cool features
Gamification allows you to get access to exclusive content: private chats, virtual gifts, or special profiles for completing tasks or purchasing premium features. - Surprises and rewards
Who doesn’t like surprises? Some platforms add intrigue with “surprise boxes” or random rewards for reaching certain goals. This makes dating even more interesting.
Pop-up ads and In-Page Push: Your trick for deed offers
Platforms like RichAds rely on pop-up and in-page push ads – and this approach still rules in 2024 for driving leads in the dating niche.
- Attention here and now
In the world of de-emphasized offers, where users no longer notice regular ads, pop-ups are like a sudden knock on the door that instantly attracts attention. It’s important that people act quickly, and pop-ups do a great job of that. - No wholesale inns – perfect!
Another plus? In-page push ads do not require user permission. Nowadays, it is not easy to balance between compliance with the rules and attracting attention, but such ads do it in a flash. They instantly “catch” without unnecessary conventions.
