Don't miss interesting news
Tired of hearing about Temu, where everything has already been bought before you? In 2025, Ukrainian CPA will change dramatically, having grown out of scrolling banners: instead of hackneyed offers, we’ll have local stories, TikTok uploads, and “yesterday’s delivery.”
In 2025, Ukrainian e-commerce is not just staying afloat – it has learned to squeeze out leads even when other players are putting their business on hold and catching drawdowns. CPA is still in the game because it’s not about “dumping for luck” but about a clear reaction to the market. The war, hryvnia fluctuations, constantly relocating brands, broken delivery chains – all this is no longer “force majeure” but a background.
This is why CPA works: you are paid only for the result, not for abstract promises. If you close the offer, you make a profit. If there is no sale, no one is in the red. Flexible. Clearly. No drama.
With limited budgets, playing roulette with marketing is no longer an option. When cash is under constant scrutiny, no one wants to “warm up” traffic for the sake of beautiful reaches or clicks with zero guarantee. This is where the CPA model becomes a foothold: payment only for the result, not for ephemeral metrics.
No payments for a banner that hangs in the feed at three in the morning in Chernivtsi. You pay only when the user leaves a request, makes a purchase, or confirms the order through the call center. That’s it. The risks are not on you. This is especially critical for small and medium-sized e-commerce in Ukraine, which operates in the mode:
According to insights from Ukrainian CPA networks, the share of e-commerce advertisers who switched from CPC/CPM to CPA increased by 35% last year alone. Because “waiting for a lead” is not a strategy.
Ukrainians no longer want to “order and wait for something from nowhere”. Over the past two years, online shoppers have become more cautious, selective, and impatient. After thousands of stories of lost parcels, blocked customs, and goods that “never arrived from the aliexpress,” the game has changed:
Nobody believes in “well, maybe it will get there” anymore. There is a clear demand for control, speed and transparency. The Ukrainian buyer in 2025 wants to keep everything “under control”:
CPA networks have long read this and adapted: offers “from Ukraine for Ukraine”are no longer a trend, but a new normal. The focus has shifted from “unique for the sake of unique” to what really relieves the client’s tension:
According to the experience of several top CPA networks, offers with delivery in 1-2 days give 22% higher CR – and, accordingly, better exhaust – than those that promise “up to 5 days”. The reason is simple: less time for doubts → less cancellations → less returns.
TikTok has long ceased to be just a social network for dancing, challenges, and memes. In 2023-2025, it became one of the main platforms for CPAs in e-commerce. Why? Because everything that does not work in classic advertising works here:
Native content really makes a difference: TikTok videos with “in-the-moment” delivery have an average CTR of 40-60% higher than classic creos on Instagram or Facebook.
Blackouts, changes in logistics, account blocking in Meta – all of this requires a super-fast response. And it is the CPA model that has proved to be the most resilient in such conditions.
Classical advertising is often tied to long approvals, budget limits, and risky platforms. If Meta bans Business Manager again, the campaign comes to a standstill. If the offer “burns out”, the money goes into the red.
CPA works differently. The offer does not fly? We replace it. Facebook is blocking traffic – we transfer it to TikTok, Telegram, or SEO. Demand in Kyiv is falling? We reconfigure it for Lviv, Cherkasy, or Frankivsk in a few hours.
After a long pause in 2022-2023 caused by the war, logistical collapse and general uncertainty, many arbitrators are returning to the Ukrainian market in 2024-2025. And it is no longer just “pouring something for a test” – it is a full-fledged comeback with a focus on new connections, flexible funnels, and scaling offers that seemed anreal or too risky a year ago.
There are several reasons for this, and all of them are systemic.
Offers have become better. If in 2022, raw offers without logistics, guarantees, and support prevailed, today Ukrainian offers are already at a different level:
But the most important thing is that CPA platforms are not just back. They have invested in development:
Analytics of several CPA communities confirms that the share of webmasters who returned from Tier-1/2 to local traffic has increased by 40-50% compared to 2022.
After the transit from survival to stable growth, a new ecosystem of demand has emerged in the Ukrainian CPA market: local habits, trust in Ukrainian and quick action without pauses for “thinking”. The winner here is not the one who shouts the loudest, but the one who manages to fill the need before it is forgotten.
After 2022, for many people, finding a product is no longer just about convenience or price, it’s a choice in favor of something native. According to UOpenData, the demand for local products has increased 3.4 times. And it’s not just about patriotism, it’s about trust, clarity, stable logistics, and personal experience.
A customer would rather buy embroidered socks, cosmetics from a local brand, herbal tincture, or a medical device made in Ukraine than wait for an unknown, even if “the best” import. Products with a background are especially popular: “made in Cherkasy”, “grandmother’s recipe”, “we will bring it from Kharkiv in a day”.
What is the trick? In CPA, this means fewer kickbacks, more conversions, and a longer check. Everything we like.
The client has already gotten used to the new normal: see → click → receive tomorrow. No one wants to wait 5 days for a track from China anymore – even the delicious “cheap” doesn’t work anymore.
Internal analytics of the platforms confirm that offers with real guaranteed delivery in 1-2 days give 22-30% higher CR than those that promise abstract “up to a week”. The reason is obvious:
The effectiveness of regional campaigns, where the product is physically closer to the user, is especially growing. In 2025, the leaders in CR will be offers with geo-oriented logistics: warehouses in Lviv, Kharkiv, Dnipro, from where you can deliver within one to two days within the region or neighboring regions. And it’s not just about “faster” – it’s about lower costs, less losses on the last mile, and higher trust. Because “we’ll deliver from Ivano-Frankivsk” is a stronger trigger than “you ordered it – wait for it”.
Bundles and everyday goods are stable leaders in e-commerce CPA. In different verticals (especially beauty, household, and care), bundles give higher CR and LTV. Why?
According to internal data from CPA platforms and dropshipping stores, bundles consistently give 18-35% higher CR than the same products, but by the piece. The top products in terms of stability are cosmetics, underwear, gels, kitchenware, bath products, and baby sets. That is, everything that does not need to be explained and is bought frequently and repeatedly. Such offers can withstand even when it is stormy: ROI does not sag either during demand surges or turbulent traffic.
In 2025, TikTok has finally ceased to be just a “traffic channel”. It’s a full-fledged touch marketing platform, where it sells not a banner or text, but a like, a character, and a moment of engagement. There are no ads here, only “stories that happened.”
According to internal surveys by TT Partners and CPA exchanges, more than 60% of arbitrageurs in the beauty, household, and gifting verticals have already launched campaigns on TikTok at least once. And those who have gone further do not shoot “product videos” but microstories, reactions, sketches, emotional hooks, where the product is just a background for the feeling. What works:
The CTR of TikTok videos with native serving is consistently about one and a half times higher than that of Meta banners. The reason is not just the format, but the very nature of the platform. TikTok does not forgive ads that look like ads. But what is allowed is organic: dialog, life, a little sloppy presentation, editing by feel.
CPAs are increasingly “going to the regions” – where there is less noise, but a livelier reaction to their own, familiar, close. Local markets within the country have already become separate ecosystems with their own conversion patterns. While everyone is chasing the general traffic, those who hit the city, district, dialect are the winners. Micro-targeting = macro result.
In 2025, CPA will go deeper and deeper into domestic targeting. Arbitrageurs and brands are paying attention not only to demographics but also to regional web, cultural codes, and local triggers. This is a new microgeography of traffic, where everything matters – from the words in the creo to the color of the towel at the preview.
Western Ukraine – consistently high average check, but also high competition. There are many “skilled hands” per square creative meter. Thoughtful copywriting, aesthetics, and visual trust work here.
East and South – less “plowed” niches. There is less competition, but more sensitivity to credibility. Here, the conversion rate increases if you engage:
Authenticity sells. Everything that sounds “like your own” works better than universal banners.
Since 2022, consumption has changed a lot: the cult of the big, status has disappeared. It has been replaced by warm, small, emotional things. People buy not just things, but microjoys:
Feel-good CPA: when purchase = emotion. This is not just a product. It is a trigger for “I was pleased”. This is how handmade offers, mood trinkets, cute things “for no reason” work. They have become especially popular in 2025, especially on new platforms like Threads, where content is shared as daily aesthetics, vibes, and micro-care. Such offers are most effective during the days of peak emotional demand:
This is the type of CPA where the moment decides, not the product. Presentation = emotion + beauty + ASAP. Not a “product”, but a feeling: “order before 19:00 – it will be in time for tomorrow”, “the last set with this postcard”, “this box is like a hug”. The packaging is already part of the gesture. And a “trinket for no reason” often converts better than a utilitarian. Because CPA is not about profit. It’s about making someone happy. At least for a moment.
Once upon a time, they used to spin banners. Now they fill up TikTok, put a mood in a box and take it “for yesterday”. This is CPA in Ukrainian.