Arbitrageurs interact with a variety of traffic sources, but most of them are wary when it comes to email campaigns. In recent years, fresh examples of using this method have become rare, but its importance is not decreasing. What is the current situation with email marketing and what to expect in the future? Let’s analyze it.
Will email newsletters be relevant in 2024?
There are many myths around affiliate marketing, and one of them is related to the effectiveness of sources. It is believed that if a channel has not been written about for a long time or the number of materials has decreased, it indicates its obsolescence.
However, the reality may be different. Despite the almost complete absence of cases of email disputes, this does not mean that this channel has declined. Arbitrators continue to actively use it, it’s just that it is no longer covered much in the media.
It is also worth noting that in the West, email is still a key way of communication in the business environment. Therefore, you should pay special attention to this channel when working on burgeoning markets.
Key indicators of the email channel according to Hubspot:
- 4 billion active users of email services;
- 347 billion emails sent daily;
- 37% of brands are increasing their email marketing spend;
- 77% of marketers reported a significant increase in the number of subscribers over the past year.
The study presents important data, among which two indicators stand out – the percentage of emails opened (Open Rate) at 31% and CTR equal to 34%. These values do not show a specific picture for individual market segments, but give a general understanding of the effectiveness of email campaigns.
Marketing experts point out that the average click-through rate of emails ranges from 7 to 9%. That is, out of every hundred recipients, about 7-9 people open the email to study the content.
How to monetize your email database
You can collect email addresses manually through advertising channels or purchase a ready-made database. Although building your own database requires more resources, it allows you to better target the right audience, while sending to purchased email addresses is often ineffective.
Let’s say you have a database with thousands of email addresses and you’re looking for ways to use it profitably. Below are the key methods of making money with email campaigns.
Affiliate programs
Affiliate programs are happy to accept traffic from webmasters who attract users through legitimate email campaigns. Those who can demonstrate successful cases with other affiliate networks and confirm the quality of their audience are especially highly valued.
Email marketing allows you to work with different offers. The final success depends on competent segmentation of subscribers, the right choice of email templates, and the skillful application of remarketing strategies.
Most affiliate programs approve of working with email channels. In most cases, it is enough to select the appropriate option in the application form, without the need to contact the manager directly.
Monetization services
Not everyone knows that there are special platforms in the email marketing industry that allow you to make a profit from your email campaigns. Such services can be useful for everyone who has up-to-date databases with the target audience.
For example, the Beehiiv platform offers earnings through native advertising in emails. The amount of income varies depending on the frequency of sending, open rate, audience characteristics, and database size.
The ad is placed at the top of the email, and a clickable link is added at the bottom. The advertiser’s logo is also integrated into the email template to complete the advertising image.
The income from monetizing email campaigns is directly related to the click-through rate and open rate. Therefore, we recommend that you follow the latest trends in email marketing to improve subscriber engagement and increase campaign efficiency.
