Black Friday is coming! Two weeks are left before the start of the most anticipated discounts of the year. This period can be a record-breaking success for businesses, but it also carries the risk of chaos and stress for the team. How can you avoid negative consequences and maximize the potential of the sales season? We have prepared a step-by-step checklist for effective preparation for Black Friday and Cyber Monday.
Setting goals for Black Friday
Before you dive into the planning of your promotions, define your main goals:
- Increase sales. Clearly outline what you want to achieve.
- Improve sales structure. Plan which product categories should become the focus of the campaign.
- Build customer confidence. Prepare offers that will delight and satisfy customers.
- Grow market share. Use Black Friday to attract new audiences.
Remember: Strategic planning will help you avoid chaotic decisions and strengthen your brand’s position.
Assortment selection and discount calculation
To make your promotions work effectively, start with an analysis:
- Past sales. What products were the most popular?
- Product classification. Identify bestsellers, assortment products, and those that need to be sold out.
- Calculate discounts. Offer attractive but cost-effective discounts. For example:</span
- Best sellers – minimum discounts.
- Assortment goods – average discounts.
- Products for sale – maximum discounts.
Logistics and technical training
Ensure readiness for demand growth:
- Logistics. Check the availability of sufficient quantities of goods in warehouses.
- Technical stability. Test the site for stress load, update information about promotions.
- Training of staff. Conduct a briefing for the customer support team.
Remember: Delays in delivery or technical failures can ruin the customer experience.
Analyzing results and planning for the future
After the end of the promotions, be sure to analyze:
- Evaluate the effectiveness of key performance indicators (KPIs) – sales, profitability, balance turnover.
- Determine insights: what worked best and what needs to be improved.
- Generate recommendations for the next year.
Actions for different roles in the team
For the CEO, business owner:
- Define the period of the promotion: 1 day, weekend, or the whole week?
- Approve discounts, offers, and key messages.
- Think about the conditions of Cyber Monday.
For the marketing team:
- Transfer tasks to contractors: developers, designers, targeting specialists.
- Make sure the site is ready for changes.
- Prepare banners, emails for newsletters and creatives for social networks.
- Ensure a sufficient stock of goods.
For SMM, PPC, email specialists:
- Plan audience warm-up before promotions: emails, timers, product reviews.
- Adapt automatic communications: newsletters, banners, delivery terms.
- Create content templates in advance to save time during the promotion period.
Ready for big sales on Black Friday? Save our checklist and be sure that everything will go well!
