Today, as part of our regular “GEO Review” section, we are going on a journey through one of the brightest and most picturesque countries in the world. Our today’s article is dedicated to sunny Brazil and its people. We will talk about the unique features of this region and share useful observations that will help not only save but also increase the advertising budget!
What you need to know about Brazil: key data
Brazil is the largest country in South America by area and population. It ranks sixth in the world in terms of population and fifth in terms of territory. The region is regularly included in the TOP of promising GEOs for traffic, and the effectiveness of promotion is easily assessed by the number of successful cases. In 2024, Brazil is rightfully considered one of the most promising GEOs due to the large volume of high-quality traffic and low costs.
Brazil is on the verge of being a Tier 2 and Tier 3 country. Low cost of traffic, high audience engagement, and stable internet quality create ideal conditions for arbitrageurs and advertisers, making Brazil one of the most attractive countries for advertising campaigns.
Currency
The national currency of Brazil is the Brazilian real, with one BRL equivalent to about $0.19. It is acceptable to use the symbols $ and € in advertising materials, but for maximum benefit, you need a full-fledged localization of the content.
Language
A noticeable difference between the region is the language. Unlike most Latin American countries, the official language of Brazil is Portuguese, making it the only country in South America where Portuguese is spoken.
Population
Brazil is one of the countries with the largest population. The population exceeds 215.3 million people, not including tourists.
Almost 90% of all residents are concentrated in large cities. This is what should be taken into account when planning advertising campaigns in this region.
Level of life
The average income in the country ranges between $200 and $400. Such a low amount and a significant gap between the minimum and maximum figures are explained by the fact that most of the population lives in poverty. Class inequality is also noticeable among wealthier people, but not as pronounced.
Internet
Despite accelerated urbanization and active development of various spheres, the Internet in the country is hardly fast. As in most other regions, mobile traffic dominates in Brazil. Regional authorities are increasingly discussing the development and implementation of 5G networks, but no significant progress has been made in this direction so far.
More than half of the country’s population is aged 18 to 50, and representatives of all age groups actively use the Internet. Thus, the country has more than 172 million active Internet users. The most popular websites among Brazilians are Google and YouTube, and the most popular social networks are Facebook and Instagram. WhatsApp is the messenger most used by Brazilians. The widespread use and popularity of social networks define mobile traffic as one of the leading in this region.
Main features
Brazil is associated with colorful carnivals and exciting football. The love of sports plays a key role in the promotion of betting offers. During major tournaments, the country turns into a bright yellow and green tribune filled with passionate fans.
Footballers such as Pele, Neymar, Ronaldinho, Alisson, and Rodrigo have made Brazilian football famous around the world. The local population adores their national heroes, which significantly increases the conversion of advertising creatives featuring them.
Betting and gambling are inextricably linked, and we can safely say that online casinos arouse not only interest but also loyalty among Brazilians.
Popular approaches
The approaches popular in Brazil are not too different from those used in other countries with similar living standards and cultural characteristics. Traditional methods are the most effective: motivation to act, demonstration of the game process, and reaction to victory (often combined with demonstration). But that’s not all. News strategies and event marketing also work well in this region.
Vital! When creating creatives, it is necessary to take into account the peculiarities of the local population. We recommend including heroes of Brazilian origin in advertising campaigns and using materials with the national flag in them.
Conclusion
Brazil, which has long remained in the shadow of CPA marketing, has recently become more active. The localization of iGaming has attracted many buyers seeking high-quality traffic, and local residents have been given the opportunity to legally participate in gambling. Currently, Brazil is considered one of the most promising regions with low traffic costs and a large number of interested users. Use this geo for successful bays!
