AI, TikTok and anti-fraud: How the arbitrage game will change by May 2025

Traffic arbitrage in 2025 is undergoing a remarkable transformation. On the one hand – the rapid development of artificial intelligence, on the other – the tightening of anti-fraud systems and the evolution of advertising platforms. Particular attention is drawn to TikTok, which this year became not just a platform for dances and Challenges, but a real testing ground for arbitrageurs. Let’s find out what has changed and what you should pay attention to.

AI is no longer just an assistant, but a full-fledged player

In 2024, AI in arbitrage was something like an additional tool: generating creatives, suggesting bundles, helping with A/B tests. But by the spring of 2025, its role has grown significantly. Arbitrators began to use AI not only for automation, but also as a full-fledged “partner” in analytics and decision-making.

The most actively used:

The result is time savings and ROI growth for those who were able to properly implement AI into their workflows.

TikTok Ads: less chaos, more algorithms

TikTok Ads in 2025 has become a more mature and predictable platform. Yes, the rules have gotten stricter, especially in gray niches, but along with that has come more understandable algorithms.

What’s changed:

• The requirements for advertising accounts have been tightened – there are still mass bans, but now there are tools for verification and “white” launch;
• Personalization algorithms have become smarter – creatives are now important not just to shoot beautifully, but to adapt to specific user segments;
• Integration with AI inside TikTok Ads Manager allows arbitrageurs to run split tests and find working bundles faster.

TikTok in 2025 is not only a hype, but a really effective traffic source, especially for gutra, gamification and merchandising.

Antifrod systems: you can’t be flawless, but you can be trickier

The platforms’ battle against frod has reached a new level. In 2025, Facebook, TikTok, and Google are using multi-factor tracking systems, from device fingerprints to in-app behavior.

What’s important to know:

Those who continue to use gray and black schemes have to either go deep or adapt to the new realities.

What’s next?

Traffic arbitrage in 2025 – it is no longer about chaotic drain and luck. It is about a systematic approach, deep analytics, competent work with tools and constant updating of knowledge.

Those who can adapt quickly, are not afraid of technology and work with AI not just “for fun”, but as a tool – open excellent prospects..

Watch the trends, pump your bindings and remember: arbitration in 2025 is already a half-profession, half-art. And everyone has a chance to make a profit if they act wisely.

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