AI and personalization in action: how neural networks help marketers to understand users better

Today, customers want more than just a “personalized approach” – they expect a brand to read their minds. Even before they decide what they need. And what’s interesting is that it’s actually possible now. Thanks to neural networks. And to make the offer not only relevant but also to hit the bull’s eye.

This is where AI enters the scene. And not just as a fancy gizmo, but as a real tool that already boosts conversions, reduces CPA, and extracts the maximum from each user.

In this article, we will show how affiliates, arbitrageurs, and B2B marketers can use neural networks:

• to build segments not by eye,
• to read user behavior like an open book,
• and to sew personalization directly into offers.

With examples, case studies, and proven tools. Let’s go 👇

🎯 Segments are no longer just “men 25-35”

If your sign still says “Men 18-30, Ukraine”, it’s time to upgrade your approach. Segments today are not about demographics, but about behavior, intentions, and context.

AI knows who:

• is running around the site and not buying
• hangs on certain blocks
• clicks on the CTA but runs away before the form

The neural network reads all this and builds micro-segments that actually convert. For example:

“Users who added to the cart twice but got angry are most likely not convinced by the price. Let’s give them a push with a limited discount.”

Tools:

• Segment – pulls in everything: data from the website, app, CRM, and groups users into smart segments
• Clearbit – ideal for B2B: pulls company, job details, business size
• Mutiny – automatically changes the text, buttons, and banners for each website visitor

👉 Real case:

DocSend, a SaaS company, used Mutiny to personalize content for two main audience segments: startups and venture capital companies (VCs). For example, for startups, the headlines emphasized the benefits of using DocSend to send pitch decks to investors, while for VCs, they focused on the ease of receiving and reviewing such documents. See examples:

Result: Thanks to this personalization, DocSend managed to double its overall conversion rate in less than a year.

👀 Behavioral analytics: look at the essence, not the numbers

“CTR is fine, but no sales” is a classic. Because metrics alone don’t tell us anything. But behavioral patterns say everything.

AI looks deeper:

• at what step does the user get discouraged
• where they click in panic (rage-clicks)
• how many seconds they stay on the offer

And then gives an answer: “Friend, there is a hole here – patch it.”

Tools:

• Amplitude is a must-have for those who build funnels and want to see the full picture of user actions
• Mixpanel – helps to understand where the quality traffic comes from and where the extra noise comes from
• FullStory – records sessions, calculates the points of frustration, and suggests what needs to be fixed in UX
• Clearbit Reveal – automatically identifies the company, industry, business size, and even the technologies they use. It’s perfect if you want to show different offers to different users before they become leads.

Top for B2B and landing page personalization.

👉 Case:

Livestorm (a webinar platform) has really rocked personalization, and it’s done it very smartly.

The goal was not just to increase the total number of subscriptions, but to attract more corporate clients, because they mean bigger checks, longer contracts, and more stable money.

So what did they do? They connected Clearbit Reveal, which is a tool that allows you to understand which company the user came to the site from even before they leave their contacts. It’s like: “Oh, this guy is from SAP, he’s a B2B guy, we need to talk to him seriously.”

Then we connected Mutiny. And here’s the magic:

• If a representative of a large company visits the site,
• If a representative of a large company visits the site,
• they are not shown standard prices,
• they are not led through the usual funnel,
• but immediately adapt the page with a focus on the needs of the company,
• and sent directly to the sales department.

No extra steps. No “look and go” losses.

And what happened?

The number of subscriptions from large companies has tripled (!)
In addition, the average check and the quality of leads increased, because it was no longer random traffic, but those with a budget and a real need.

🧠 Personalized offers: when AI “hears” the customer better than the targeter

The same offer can either hit or miss. It all depends on how, to whom, and where you show it.

AI itself:

• writes texts (yes, really normal ones)
• selects images
• Guesses when and where to send it – push, email, ads

Tools:

• Persado – emotional AI copywriting: generates headlines and CTAs that catch the eye
• Phrasee – ideal for email marketing: writes headlines that increase open rate
• Smartly.io – automatically spins A/B creatives, adjusts variants to the segment
• Turing Email – generates automatic email campaigns with personalized content

👉 Case:

DR SMILE used Smartly.io to automatically generate 5000+ variations of creatives instead of manually. They conducted an A/B test at the level of banners and messages adapted to audiences in different countries. As a result: CPA decreased by 51% and CTR increased by 82%.

No focus on “guessing the creative,” just a neural network and a quick test. Here are examples of their creatives:

Do you think it’s difficult? In fact, it’s not.

This is not some rocket science. Most AI tools already have templates and work with Zapier (a platform that allows to automatically connect different services without code, developers, and long integrations). Everything is connected in 15 minutes. And you don’t have to implement everything at once.

Start small:

• Install analytics that tracks behavior by itself – Heap or Mixpanel
• Test AI copyright checker – Phrasee or Jasper
• Try website personalization – Mutiny

🧰 Checklist of AI tools for personalization improvement

Wrapping up

AI is not a fancy toy. It’s your new assistant that does the grunt work for you, throws insights, and takes your campaigns to the next level.

While others are “guessing at the tarot why CR is falling,” you will already know the answer because you have read it from the analytics that AI is connected to.

Therefore, if you want to give not just a “crowd” but hit the target, go ahead and connect neural networks to the game.