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Yesterday we were writing emails on our own. We were sitting in a document, writing headlines like “5 reasons not to ignore us” and praying for a 12% open rate. And today, you connect GPT, drop in a database, click generate, and you have 1000 customized emails as if they were personally written by Sales from Apple.
A.I. has entered email marketing quietly but firmly. You no longer need to beat the “emotional, but not cringe” out of a copywriter. You don’t need to spin the “Learn More” and “Redeem Bonus” buttons into 10 options anymore.
Now you need one thing: to competently build the “CRM → prompt → profit” link.
And we will now show you exactly how this is done in 2025. Without unnecessary pathos, just examples, tools, and a little magic.
Email marketing has long been on the sidelines of AI hysteria. While AI was already generating TikTok scripts, three-paragraph LinkedIn posts, and even scoring riffs for infobuzz, email remained niche and seemingly more complex. After all, this is sales, and it needs to be not just pretty, but to be opened, clicked, and bought.
But at some point, everything broke down.
Not with screams, but very quietly: just a few services began to give such results that copywriters gritted their teeth and marketers broke the plates with A/B tests.
A.I. has ceased to be an experiment. It has become a part of the production process.
You used to write emails in Docs:
And now?
You go to Instantly. You choose a tone of voice – “expert, but without pomp.”
Enter: “leads to crypto offer from TikTok”.
And in 20 seconds, AI gives out the text:
“Did you see that you were downloading traffic from TikTok? We have just prepared something that does not look like another drop. This is a no-frills crypto offer with a Tier-1 upside. Are you ready to discuss it?”
And it works.
Through Zapier or Make, it is embedded in funnels: it pulls data from CRM, takes into account whether the lead opened the previous email, and writes text for the context.
For those who need to quickly compose 10 versions of the same email – each with its own intonation.
More about the interface and response: here you get not just an email, but an email landing page with buttons, timers, and polls right inside the body.
The OG of cold email campaigns. It pulls in data, warms up domains, tests headlines, and more. You just manage the traffic.”
A.I. doesn’t just know how to write. It feel who it is writing for and adapts to whoever opens the email.
You say: audience from TikTok – he writes briefly, with a meme.
You say: B2B companies from London – he writes formally, but with a touch.
A.I. is no longer “write me a text”. It is “solve me a problem.”
And the funniest thing: Copywriters are still arguing whether AI has a soul.
And marketers are already asking: “Can I save this prompt as a template?”
Once upon a time, personalization in email marketing meant that the subject line would say “Hello, [Name]!”. And you’re like: “Well, now they’ll definitely open it.”
But 2025 is not 2015. Today, “Hello, Kateryna!” is not personalization, it’s an attempt to survive in spam. But when AI writes:
“Catherine, we saw that you added an SEO course to your cart but didn’t buy it. We have a new module about AI and content. The discount is still active.”
This already sounds good. This is not just an appeal. This is an understanding of the context.
And this is where AI starts to win.
It doesn’t need to go into Excel and sort by hand “who attended the webinar and who clicked the banner”. He just sees it. If you pull the database from CRM and then push it through the OpenAI API or Instantly, the model already knows what to show and say.
He knows who to tell:
“Your place in the private club is still free, but only until the evening.”,
and to whom –
“Thank you for attending the webinar – here are the answers to all the questions that were raised in the chat.”
And all this personalization is done without a copywriter without a copywriter. No need to explain to the specialist why “less pathos, more specifics”. No need to coordinate 12 CTA variants. No need to scroll through email references from a SaaS life school at night.
A.I. just takes the data and writes as if it were your marketer. Only without smoke breaks, edits, and the phrase “I’m not in the resource today.”
This is not just text. It’s a text that takes into account who is reading it, from what device, after what action, in what mood, and reacts accordingly. As if each lead has its own personal sales pitch.
Okay, let’s say you agree that AI can write. And even write well. But who exactly does it? Who are the “robots” that steal the bread from copywriters and give you more clicks?
There will be no regular list of services from Product Hunt that only English-speaking infobiz have seen. We’ll show you those that are actually used in traffic, cold funnels, B2B, and even in gut feelings. Those who are already delivering results, not “planning to integrate GPT in 2026.”
This is the same tool that has become number one among people warming up their databases before launching a new offer over the past year. Its trick is not only that it sends millions of emails and automatically warms up domains.
Its strength is that it has an integrated AI engine that allows you to avoid writing text at all.
You set, for example:
And Instantly writes itself. Sometimes it’s better than a copywriter who doesn’t sleep for two days.
At the same time, if you want, you can save the structure, set a template, check deliverability, add follow-up for 2-3-7 days, and all this in one interface.
If your client is not an 18-year-old reel viewer, but a B2B service owner from London or New York, this is the place to go.
Smartwriter analyzes people’s LinkedIn profiles, reads what they liked, commented on, what companies they follow, what topics they are interested in. And then it writes a letter for this.
It doesn’t look like “Hi! We have the best click tracking platform!”, but rather like:
“I saw you speak at SaaS Demo Day about user analytics. We have a product that solves exactly the case you mentioned at the 7th minute.”
This is another level. And the discoveries + answers there speak for themselves.
This is more about format and experience. If you have something more complex – a webinar, survey, course, or onboarding – Mailmodo allows you to create interactive emails.
Literally. That is, an email where you can complete a quiz, choose a timeslot for a call, click “get PDF,” and all this without going to the site.
And, yes, AI is here too – it helps to structure the text, adapt it to the tone of voice, and prescribe the logic of when to show a particular block.
It is expensive. But if you sell something more expensive than $100, it pays for itself.
And finally, the combo that is chosen by those who want full control. Imagine: you have a table with leads. There is the name, traffic source, last click, and the offer to which the person responded.
You send it through a prompt:
“Write an email in the style of a friendly follower. The person clicked on a gut offer ad but didn’t register. It should be short, without pressure, with one CTA and a hint of urgency.”
GPT generates. Make sends it. And it goes to Instantly, and from there – to your lead’s inbox.
Without design. Without a copywriter. No nightly iterations of “rewrite this a little less forcefully”. And it works. Because it doesn’t look like something that was stamped a hundred times yesterday. It looks like an appeal to you. Personally.
Briefly: you don’t need to rewrite the process from scratch. You don’t have to immediately “implement an AI funnel” and build Airtable integrations with five APIs.
It is enough to remove tasks that take a lot of time and do not bring a unique result. For example, writing letters for each segment manually.
Start with something simple. You have a base. You have an offer. You have two or three main segments: those who clicked, those who didn’t click, those who abandoned the payment.
And you know exactly what you need to say to each of them a little differently, but you don’t have time to write 3 separate emails. Because the campaign is already in launch, and you haven’t checked the landing page on your mobile yet.
Instead of an hour, 10 minutes. Instead of “we do not have time” – a quick start.
If you want to automate, add Zapier or Make.
New lead in CRM → script runs → data goes to GPT → email goes out automatically. Without the participation of a copywriter. Without Google Docs. Without “when will it be?”
And most importantly, it works no worse than “humanly written” it works no worse. And sometimes even better, because it’s not overloaded with stylistics. It’s just: “here’s what it is”, “here’s what to do.”
If you don’t have a team, it saves nerves. If you have a team, it removes the manual routine so they can do more important things. AI does not replace strategy. But it delivers the operating system that you don’t want to see on Monday morning.
There is no magic in it. ChatGPT won’t wake up in the morning, guess your tone of voice, or come up with creative ideas for you. But it removes all the unnecessary so that you can focus on the main thing.
Focus on the offer. On the results. On what works, not on how best to formulate “We are here again with a great offer.”
AI doesn’t take away work – it takes away routine work that you wouldn’t want to do anyway.
He is not a competitor to a copywriter. Because where you need to find insight, see a non-standard metaphor, or write a letter that inspires trust at the level of “bro, I understand you,” GPT loses.
But where you need to send emails quickly, massively, structured, and without emotional swings, it’s the king.
And most importantly, you don’t need to be a techie to get started. It is enough to have a desire to save time and preferably not to burn out on the 3rd newsletter in a day.
So don’t be dramatic. Just go to GPT.
Write:
“Write a letter for those who saw the gut offer ad but did nothing. The tone is direct, like a friend asking: “What do you think?”
And watch what happens. Because AI is not the future. It is already your new participating project.”
No days off. Without “steamed up”. No “my muse is gone.”