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PR, sales, affiliate, content – all of them are important. But do you know what really unites industry leaders? Joint padel tournaments. This is where fates are decided, deals are signed, and teams are formed. Also, you can shout at a colleague here, and you won’t get in trouble for it. It’s perfect!
In padel, everything is like in traffic: you have a strategy, you see an opening, you act. If you don’t act, the ball flies past the KPI. It’s a mix of tennis, squash, ping-pong, and team play. The rackets are without strings, the courts have walls, and the opponents are like targeters after a deadline: fast, tricky, but fun.
Padel is no longer just a sport, it is a communication hub for the affiliate community. Here, every match is more than a score. It is a story. It’s about first attempts, unexpected acquaintances, won sets, and deals between serves. We collected personal stories from players to show that padel is not about a trend. It’s about people who get high, connect, and grow in the game.
He is an Affiliate Manager, but on the court, he is a PR director.
His path to padel began with his first affiliate tournament – he was still a spectator. But not for long: the very next time he took to the court with a racket. He didn’t have much of a sports background, but he was curious. “This is a game that accepts everyone – you don’t have to be a pro, the main thing is to be in the flow.” For Artem, padel is a light sport, a way to expand his network, and just a great excuse to finally post a picture of himself with a racket in his story.
I first came to padel at the Affiliate Padel Club & Slots City event at UNIT.City. She just came to support her friends and network, but immediately felt the special energy of this sport. Although Sasha hasn’t been playing for long, she has already felt the power of padel networking. She says that a special community is forming in Ukraine, where sport is becoming a bridge for professional and friendly ties. Affiliation and paddle are a perfect match – both worlds value dynamism, quick decisions, and teamwork.
Team Lead of Affiliates and a storm of rivals.
An invitation from her partner brought her to padel, but she stayed there for a long time. From the very first training session with the club coach, she got into the game and never stopped. The atmosphere, the movement, the drive, the cool company – everything you need to distract from your work tasks and switch. “I really got into it – now I’m planning to prepare for the next tournament. I want revenge!”
CBDO and strategist in the fall.
Not everyone who holds a racket has a tennis story – Artem played tennis only once in his life. Padel became his entry point into a new sport and a new community. “From the first day, it was clear that this is not just a place to play, it’s a place to create mini-communities.” With the fall came acquaintances, new chats, and then the first working collabs. Everything is in the classic affiliate-style: you come to kick the ball, you leave with a deal.
CEO Masons Traffic.
I heard from my friends that everyone in Dubai was grabbing the new thing – falling. I went to a training session “just to have a look,” and the coach said: “This is the fastest growing sport in the world!” After that, there was no doubt – the game is simpler than tennis, but the thrill is greater.
And in reality, it’s love from the first set. In padel, you can quickly get into the game, start enjoying it after a few practice sessions, and even enter tournaments. It’s also about networking to the max: meeting new people, community, and game vibes.
Tennis was longer and more difficult, but here it’s all about the game, emotions, excitement. And it’s crazy here 🔥.
Padel is a sport for everyone. No pomp, no long rules. Just pick up a racket and go.
Now it is his number one sport. And not just a hobby, but a place where you relax, drive, meet new people and get inspired.
Advice for beginners: the first 3-5 training sessions must be with a coach. You will quickly catch the rules, technique and thrill. And who knows, maybe padel will become more than just a sport for you.
Project Marketing Manager with a love of dynamics.
Squash was there, tennis was there – why not fall? That’s what Naya thought when the drop hype started around her. “It doesn’t matter what your level is, everyone is the same at the start, give or take. And it unites us.” The game has become not just a new activity for her, but also a networking platform. Laughter, joint victories, tactical fights – all of this creates the very vibe that keeps the affiliate community together.
Partner Relationship Manager with a powerful service.
I first got on the court 8 years ago in Miami and immediately understood that it was for the long haul. After 20 years in tennis, padel seemed like a breath of fresh air: an easy start for beginners, cheaper equipment, and most importantly, a fan from the first matches.
For her, padel is not just a sport. It is a way of networking, where you see real people, feel the energy of the community, and can find new ideas, partnerships, and sometimes deals.
Tournaments? It is a mix of excitement, thrill, and communication – everyone takes their own. And a piece of advice: don’t buy the most expensive racket right away. Choose the one that suits you best. Or ask me.) See you on the court! 😉
A PR Manager who knows what victory is.
She is a master of sports in tennis, but she fell in love with padel because the pleasure comes faster here. “In padel, you can get high after the first game, and it’s exciting.” Most often, she plays with men because she loves the dynamics and competition. Tournaments are her element, and emotions are the fuel for her work. For her, padel is not just a game, but a continuation of the professional rhythm, only in sneakers and with a racket.
You don’t need any recommendations if you want to join a party. Just get a uniform, come to a game in your city, and be yourself. Because padel is about people, connections, memes, and a little bit of physicality. And in an affiliate, this is gold.
So if you’re not on the court yet, it’s time to change that.
See you in the game!
P.S. Detailed interviews with each hero are waiting for you in the following articles. Stay tuned for more stories, details, and hard truths to come.