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The iGaming industry has many affiliate programs with different approaches to cooperation. We decided to find out the real experience of one of the top affiliate programs so that you could get useful insights for further development.
22Bet Partners is an official affiliate program and a direct advertiser of the well-known 22Bet brand. The platform has been operating since 2017, and during this time, the project has gained stability and recognition in the industry. The program covers more than 100 countries, supports more than 60 languages and 200+ payment systems, and operates on the NetRefer platform.
Cooperation models: CPA, RevShare, Hybrid. They have average competitive rates with the possibility of individual conditions and offers. A sub-affiliate model and flexible payment terms are also available. Details are available upon request from the program manager.
22Bet Partners stands out among others due to its many years of experience, open communication, and commitment to long-term relationships. For almost a decade, the company has been creating a sustainable ecosystem around its brand, which allows partners not only to earn money but also to develop alongside the program. They don’t talk about beautiful promises, but give real results.
So let’s get to know 22Bet Partners better and find out what is behind the scenes of success.
22Bet is a reliable brand with an international license from Curacao (8048/JAZ), which allows it to operate legally in dozens of countries. But they did not stop there: the team relied on local licenses in strategic regions to adapt the product to market requirements.
In particular, the brand officially operates in:
This is important for affiliates: when you have a licensed brand behind you, it is much easier to scale and gain trust.
“For us, affiliate marketing is not just a traffic tool, but a way to build a sustainable ecosystem and brand trust through native recommendations and strategic partnerships.”
Maximum process automation (quick registration, promotional materials, analytics) is combined with personalized support for key partners. They are invited to tests, feedback is taken into account, and exclusives and flexible agreements are offered.
Here, partners are an important part of the process and play a key role in development, helping to strengthen the brand’s position in the market, expand its reach, and increase product confidence. It’s easy to develop a strategy, but it’s much harder to put it into practice. To support the stable and productive development of the program, 22Bet invests in
The 22Bet affiliate program successfully combines modern automation with a truly personalized approach to affiliates. On the one hand, there is fast registration, centralized analytics, stable payouts, and a clear scaling system. On the other hand, there is trust, flexible conditions, and maximum involvement of the team in the success of each partner.
Partners have everything to not just “pour” but to develop together with the brand and have not only financial motivation:
This approach turns partners into real brand ambassadors who are willing to share results, grow within the ecosystem, and get motivated by it. Trust and the opportunity to take initiative are always present, and this only strengthens the desire to deliver quality results.
The company adheres to the following principles:
The brand has a real culture that develops together with partners – people, not “shadows” who just do the work. Here, partners are perceived as an ally with potential. 22Bet Partners creates everything for comfortable work – and most importantly, opportunities for income scaling and professional growth.
“Automation does not kill creativity – it creates the basis for it.”
It is important to understand that automation does not kill creativity – on the contrary, it makes room for it. At 22Bet Partners, automated processes allow the team to focus on new creative solutions and non-standard advertising campaigns, new strategies, and hypothesis testing. This approach makes the program not only productive but also relevant and “live.”
The 22Bet team is looking for partners who share the philosophy of long-term growth. Not only FTD is important here, but also repeat deposits, LTV, click-through rate, market adaptation, and human communication. Such partners do not pursue quick profits with dubious methods, but understand the value of stability and trust in work.
“Our tone of voice is a bold and independent style. We’re not afraid to speak plainly. We don’t like templates – we break them.”
One of the principles of 22Bet Partners is the combination of clear branding with adaptability to different markets. Key elements are controlled, especially within large campaigns, paid placements, or explicit brand associations. However, partners are left room to adapt to local markets, platforms, or community style.
The success of an affiliate program cannot be assessed without in-depth analysis. In addition to the standard FTD (first deposit) indicator, 22Bet Partners pays attention to the following metrics:
The platform provides user-friendly dashboards for quick monitoring and decision-making, so the process of collecting analytics is not a problem.
“We are striving for deep personalization, new channels and formats, even more automation, and entering new GEOs.”
The company plans to expand its partner network, enter new markets, and increase its product line. Ambitious goals require careful preparation and will definitely become a reality. Gamification and the search for new opportunities for partner growth remain the focus of the 22Bet Partners team.
22Bet Partners is more than just an affiliate program. It is a reliable ally that supports its affiliates at every stage. Flexible terms of cooperation, process automation, and active support allow partners not only to earn money but also to grow with the brand and build their careers with confidence.