In 2025, traffic arbitrage has become even more complex, but also more interesting. In order to stay on the wave, it is important not only to know how to set up advertising campaigns, but also to understand what is being talked about in forums, chats and analytics. We’ve collected 20 key terms that every arbitrageur should know in 2025 – from beginner to seasoned pro.
📚 Basic Terms
Offer – a specific offer from an advertiser: product, subscription, service. For performing an action (purchase, registration, etc.) you get a reward.
GEO – the country or region where you drive traffic.
Bundle – a combination of an offer, traffic source, creative, banding and other elements. A working bundle is a guarantee of profit.
Tier – classification of countries by income level and competition. Tier-1 – USA, Canada, Europe. Tier-2 and Tier-3 – less solvent, but cheaper to buy.
Creo / Creative – the advertising material (banner, video, text) that you show to the user.
💸 Money and metrics
CPC (Cost Per Click) – the cost per click on an ad.
CPA (Cost Per Action) – cost per targeted action (registration, purchase, etc.).
ROI (Return on Investment) – return on investment. Formula: (income – expenses) / expenses * 100%.
Payout – payment from the affiliate for performing a targeted action.
Hold – the time during which money is “frozen” before withdrawal.
⚙️ Technical and Strategic
Tracker is a tool for analytics and optimization. It helps to track where a lead came from, on what creative, from what site.
Cloaking. One content is shown to moderation, the other – to the user. It is used in gray/black arbitrage.
Anti-detect – browsers or tools that hide the digital fingerprint of the device and help bypass bans.
Preland – an intermediate page between the ad and the offerer. Helps warm up the user and improve conversion rates.
Farming – the process of preparing accounts, proxies, domains, and the entire environment for traffic launch.
🚀 Modern Realities of 2025
AI creatives are advertising materials created with neural networks. Allow rapid testing of dozens of hypotheses.
Smart-rotator – a tool that distributes traffic between offers or lendings based on algorithms (AI/ML).
TikTok Shop – a marketplace inside TikTok. Increasingly used in white-hat arbitrage.
Telegram funnel – auto sales funnel via Telegram bots and channels.
Cookieless tracking – methods of tracking users without using cookies (relevant due to blocking and new legislation).
Closure
If you’re just starting out or want to get pumped about traffic arbitrage in 2025, start with these terms. Understanding the basics isn’t just theory, it’s the foundation of all decisions in your daily work. The better you get your head around the terminology, the easier it is to test, optimize, and scale bundles.
It’s important to use robust tools to manage your advertising budgets. FlexCard reliable virtual cards for working with TikTok, Google and Facebook and paying for personal purchases
- Cards from $2
- No hidden fees
- Commission on replenishment from 3% (decreases with your spread)
- Personalized conditions
- Registration without KYC
🎁 Bonus: 10 free virtual cards using promo code CARD.
🧨Register at link and indicate the promo code to support.
