Digital advertising is developing rapidly today. Every day, platforms like Facebook and Google process millions of ads, but many of them are rejected by moderation. Statistics show that about 80% of all ads in Meta are blocked, and search engines are implementing new, stricter AI algorithms to check ads.
Why is this happening?
Banned ads are multiplying like mushrooms after the rain, misleading users and causing them irritation. In 2023, their number increased by 35-40%.
In addition, AI moderators, like strict wardens, monitor every word and image. They are able to analyze ads much faster and more accurately than humans, identifying potential rule violations. For example, the introduction of neural networks in Yandex’s moderation process led to the blocking of 42% of advertising accounts.
What to do? Do not despair! In this article, we will reveal the secrets that will help you pass moderation and avoid a ban.
10 proven methods for successful ad campaign approval
There is no single way to avoid ad campaign blocking. However, we are ready to share some tips that will help you quickly pass moderation and reduce the risk of blocking:
Compliance with the rules of advertising platforms
- It is important to comply with the requirements of Facebook, Google Ads and other services to minimize the risk of failure.
- Do not use prohibited content in ads and on landing pages. It is important to check all materials carefully.
- If you promote health products or financial services, be especially careful and cautious.
- As Michael Josephson said, “Deception brings temporary gains, but leads to long-term losses.” Never use false or misleading statements.
- Make sure that the contact information is up-to-date and accurate.
Departure from templates
Typical phrases and template approaches do not bring results. The originality of content will significantly improve the quality of advertising. Modern AI tools such as Turgenev.ai, Copy.ai, Jasper, and others will help with this. This will increase the CTR (click-through rate) and reduce the likelihood of blocking. Create unique titles, descriptions, and visuals.
No errors
Nobody will be interested in a product or service if the ad is full of spelling and grammatical errors, as if it was written by a careless elementary school student. Check the text on creatives carefully.
Accuracy
Apply targeting to the audience that is really interested in your product or service. Avoid prohibited audiences. Use exclusion lists to avoid showing ads to those who have already made a purchase or subscribed to a newsletter.
Recency rate
It often happens that the number of projects blurs the eye. Die-hard fans of their craft are so enthusiastic that they don’t even notice obvious problems. Why not take advantage of AI in this case? Google Ads and Facebook Ads have built-in tools based on neural networks that check ads for compliance with platform rules, evaluate the readability and comprehensibility of the text, select keywords, and even give recommendations for improvement.
Visual content
According to some experts, visuals in advertising are even more important than text. Pixelated or downloaded from the Internet images and videos cause a negative reaction from users. It is better to invest in the services of a designer than to waste your advertising budget. Visual elements should be relevant to the topic: if you sell building materials, an image with dump trucks will be illogical at the very least. The right resolution and subtitles are always a plus. You have many paid and free services at your disposal for creating and editing graphics and videos: Canva, InShot, Adobe Photoshop, Final Cut Pro, and others.
Accounts for rent
Why reinvent the wheel and spend time warming up new accounts when you can rent proven and trusted agency accounts? If you have difficulty passing moderation or work in niches with a high risk of being blocked, renting accounts with a high reputation can be the perfect solution. Such accounts already have accumulated trust due to the agency’s expenditures, and advertising platforms are more favorable to their moderation. Moreover, using rented accounts, you don’t have to worry about blocking – in case of any blocking, you will immediately get a new account and continue working without interruption.
There is also a tricky method – the use of prelending
These are intermediate pages that users get to after clicking on an ad. Pre-launches allow you to bypass the moderation of advertising platforms, as they do not contain direct calls to action, prohibited content, or other elements that may raise suspicions of unfair advertising.
Trust, but verify
This is what popular wisdom says. Have you launched an advertising campaign? Great! But this is no reason to relax. You need to regularly monitor the effectiveness of your advertising efforts. Study the statistics on impressions, clicks, conversions, etc. Make changes to ads and landing pages as needed. Be on the lookout for changes in the rules and requirements of advertising platforms. Tools such as Google Analytics, Adobe Analytics, and others will help you with this.
Testing
Only the brave achieve results…, more precisely, clicks and orders. Conduct testing, optimize based on the data obtained. Don’t be afraid to try different ad templates, landing pages, and targeting.
Conclusion
Changes in the world and advertising rules are inevitable, but there are key points that will help you achieve great results!
Use our recommendations, follow the latest trends, and constantly improve. Advertising strategies are a dynamic process. Keep developing, try new approaches, and you will be successful!
