The main goal of marketing efforts is to drive quality traffic to the final product. Media buyers take various measures to achieve this goal. They identify the target audience (TA), develop attractive banners, and launch advertising campaigns. Some work independently, while others cooperate with ad networks and receive appropriate payment for this.
Growing competition in the media buying sphere forces specialists to look for new approaches and strategies. This is especially important for effective user engagement and encouraging them to download mobile apps.
10 tips to make your marketing better
For those who work in marketing, here are 10 useful tips to help you in your work:
1. Recognize the value of mistakes
Don’t be afraid to make mistakes, because it is through mistakes that we learn and find the right path. By testing offers, you can better understand which strategies work better for certain verticals.
2. Study your target audience
Carefully study the behavior and interests of your target audience. Keep track of app ratings and monitor competitors’ activities.
3. Be focused and persistent
Don’t give up if you don’t succeed the first time. It is important to have a clear goal, develop a plan, and gradually implement it. Even a small percentage of successful actions brings you closer to your desired goal.
4. The importance of creativity in advertising
A creative approach plays a key role in attracting the user’s attention. Use different types of content: high-quality photos and videos, effective combination of colors and fonts, animations, audio, and attractive text descriptions. Clarity and ease of perception are key.
The success of mobile advertising often depends on the quality of creatives. They affect metrics such as CTR (click-through rate) and CR (conversion rate), which in turn determine the cost per click and download. Therefore, investing in high-quality banner design is important.
5. Consideration of psychological aspects of users
The goal of a marketer is to encourage a targeted action by activating the emotional and psychological triggers of users. The use of these triggers can increase the effectiveness of advertising efforts.
Examples of psychological triggers:
- Fear: Fear of loss, uncertainty or loneliness. For example, during a pandemic, advertising of contactless delivery or disinfection of premises to reduce fear of infection.
- Greed: Bonus or discounts to stimulate interest through favorable conditions.
- Trust: Reviews and successful cases to stimulate the confidence in the brand.
- Intrigue: Headlines that cause curiosity and attract attention.
- Gratefulness: offers of free materials or checks in exchange for subscription.
- Herd instinct: Creating the impression of product or service popularity.
- Deficiency and exclusivity: Emphasis on the limited supply that stimulates the desire to buy.
The use of these triggers helps attract attention and stimulate decision making, increasing the chances of successful interaction with users.
6. Focus on targeting
One of the key elements of successful marketing is to accurately identify your target audience. Understanding their interests and needs ensures the creation of effective advertising materials.
Each product can be adapted to the needs of a specific audience. The use of specific targeting in combination with a well-designed banner can bring the desired results.
7. The power of teamwork
While individual work has its advantages, working in a team with experienced media buyers can lead to significant success. If you’re facing instability in your job, you may want to consider teamwork.
8. Combining analytics with creativity
Simply buying traffic is only part of the task. To develop a successful advertising campaign, it is important to harmoniously combine creativity in creatives with thorough testing and analysis of results. This allows to develop and implement effective marketing strategies.
9. Use of spy services in marketing
In order to effectively engage the audience, it is important to understand its interests and preferences. Since continuous research of each target audience can be time-consuming, it is recommended to use spy services. They allow you to see how similar products or applications are being promoted, providing information about current trends and effective approaches.
Choose the spy services that best suit your needs. They will provide valuable data that will help you adapt to the latest trends and increase the effectiveness of your advertising campaign.
10. Mastering automation
After mastering the basic aspects of work, you should consider automation. Automation allows you to save time spent on routine tasks and improve work efficiency.
Automation tools can help you optimize your interaction with ad platforms, including monitoring and analyzing results, setting up automatic campaign launches, scaling projects, and managing targeting.
Taking these 10 tips into account, you can improve your work efficiency and increase profits while working on large-scale marketing projects.