YouTube is constantly improving its short video platform by offering new tools for monetizing Shorts. The changes include updated ad mechanics, improved performance measurement tools, new ad control features, and deeper partnerships with creators. These innovations open up more opportunities for advertisers, as well as allow content creators to increase their revenues and interact with viewers more effectively. Let's take a look at the key changes that have been implemented and how they can be useful for brands and advertising campaigns. Key changes to YouTube advertising Fine-tuning of advertising campaigns YouTube now gives advertisers more flexibility to customize their campaigns. A new feature has been introduced that allows you to choose whether to display ads in Shorts or in the traditional horizontal video format. Initially, this feature was only available for Video Reach Campaigns, but now it is available for...

In 2024, traffic arbitrage faces new challenges and opportunities. Traditional sources, such as Facebook and Google, remain in demand, but arbitrageurs are increasingly turning to alternative platforms. TikTok and YouTube Shorts, as well as other short video platforms, have become some of the fastest growing in this segment. These channels offer unique ways to engage the audience, effective advertising formats, and a wide reach. In this article, we will look at how to work with alternative traffic sources and what features you need to consider to achieve success. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with promo code PandaMedia. 🧨 Sign up using the link, enter the support promo code and get cards for free Why TikTok and YouTube Shorts? TikTok and YouTube Shorts –...

European Commission wants to know more about YouTube, Snapchat and TikTok On October 2, 2024, the European Commission asked YouTube, Snapchat, and TikTok to share detailed information about their recommendation algorithms. This is part of the requirements of the Digital Services Act (DSA), which aims to ensure transparency of platforms and protect users. What are recommendation algorithms and why is it important? Recommendation algorithms are the mechanisms that show you new videos, stories, or posts based on what you've already watched or liked. The Commission wants to find out how these algorithms work and whether they can have a negative impact on users. It is about possible risks to mental health, the spread of harmful content, and how platforms influence social and political processes. YouTube and Snapchat under the watchful eye of regulators YouTube and Snapchat have to share information...

Today, short videos have become an integral part of social media and internet culture in general. Due to their growing popularity, they have become a staple of content for users around the world. In this section, we'll take a look at the main platforms for creating and watching short videos, such as YouTube Shorts, TikTok, and Reels. YouTube Shorts videos allow you to create a short video of up to 60 seconds. To create a video with YouTube Shorts, click the create button in the YouTube app, then select Shorts. You can add music, text, or effects to make your video more engaging. If you want to create more videos on YouTube, click the "upload" button and your short video will be available for viewing around the world. Use YouTube Shorts to reach new audiences and get more views. Short-form...

Many users wonder how much YouTube pays for views of their videos. Let's understand what factors affect YouTube income and how video monetization is calculated, including the cost of advertising per view and the potential earnings from a certain number of views in our article, and answer the main question of how much YouTube pays for views. YouTube income YouTube earnings depend on several factors, including the number of views, geographic location of viewers, type of content, and level of interaction with ads. The primary source of revenue is YouTube's advertising revenue. When viewers view or click on ads placed in videos, channel owners earn revenue from views. YouTubers can also earn money through sponsorships and partnerships with various companies that sponsor channels or individual videos, pay to promote their products or services and collaborate with content creators on various...

YouTube is not just a platform for watching videos, it is an entire community united by common interests and preferences. To successfully promote a YouTube channel within the framework of arbitrage marketing, you need to develop effective strategies, create quality content, and analyze the results. Let's take a closer look at each of these aspects. According to statistics, more than 40% of Ukrainians watch videos on the Internet every day, with the majority preferring to do so on YouTube. This fact opens up unique opportunities for businesses and content creators. Where such a huge number of people gather, there are inevitably prospects for promotion. Large companies such as Apple and Samsung actively use YouTube to present their new products, which demonstrates its importance as a marketing and advertising tool. YouTube has over 28 million registered Ukrainian users, making it a...