Recently, Google decided to close the Discovery ad format, and it was replaced by Demand Gen, a new tool aimed at creating demand. In fact, it is an updated version of Discovery with additional features that made it even more convenient and effective for advertisers. The advertising channels in Demand Gen are almost the same as in Discovery (YouTube, Gmail, Discover), but now the possibility of promotion in YouTube Shorts has been added. In this article, we will take a closer look at what exactly this format offers and how arbitrageurs and other advertisers can use it. Demand Gen: what is this format? Demand Gen is a cool advertising format, especially for those who don't want to spend time and effort on semantics (as in the case of search advertising) or on excluding irrelevant platforms (as in the case of...

Recently, OpenAI published an article in which professional authors shared their experience with ChatGPT. They explained how artificial intelligence helps them in their work. If writers used to spend hours on word selection, inspiration, or editing, ChatGPT significantly speeds up these processes, allowing them to focus on creativity and creating high-quality content. Let's take a look at five of the most interesting ways to use ChatGPT to help authors improve their work. Search for the right words Picking the right words can make a huge difference in the quality of a text. Farhad Manjoo, a former columnist for The New York Times, uses ChatGPT to help him find the right words to express his thoughts more clearly and find apt expressions, analogies, and metaphors. The AI helps him find words that add depth and meaning to the text. "Before ChatGPT,...

Arbitrators are always striving to automate processes. After all, the faster and more efficient they are, the easier it is to scale, reducing the risk of burnout and increasing profits. After 2022, experienced arbitrageurs have been actively adopting artificial intelligence technologies to simplify their work. If you have not yet managed to take advantage of these opportunities, don't worry, we have prepared a list of useful services and ideas that will help you to attract traffic effectively. How can neural networks help an arbitrageur? Here are the 10 best options: Text generation for creatives and dorway: Creating textual content for advertising materials and drip campaigns is becoming easier with neural networks. Image creation: Neural networks allow you to quickly generate high-quality visuals. Getting collections and lists on demand: For example, you can collect arbitration cases for analysis. Assistance in time...

Everad is always in touch! Our team is constantly monitoring new tools for traffic arbitrage, as it gives us the opportunity to find new sources or look at the familiar ones from a different perspective. 2024 is the time when technologies that emerged in the period from 2018 to 2022 begin to be actively implemented in various spheres of life, including traffic arbitrage. We analyzed discussions on forums and chats, as well as talked to experienced arbitrageurs to find out what trending tools they use for affiliate marketing. Here is what we learned. Neurotools These tools are usually used in two main areas: analytics and content creation. They are ideal for arbitrageurs looking to scale - creating copy for dozens of ads or different variants of the same creative using neural networks in 2024 takes seconds. Although the quality is...

A new AI tool for creators Meta recently introduced its new generative video creation tool - Meta Movie Gen. According to the company, it outperforms all existing models. Therefore, this news made a big impression on content creators. Let's take a closer look at the new tool in this article. What is known about Meta Movie Gen The main features of the tool are already known, and they are as follows: Edit video by text prompts. You can now change individual elements in a video by simply typing text commands. This opens up the possibility of easy video customization even without special knowledge or skills in working with video editors. Create sound effects. Movie Gen allows you to create sounds for videos directly in the tool, including ambient sounds, music backgrounds, or specific sound effects. This way, content creators can...

Every time Facebook introduces new rules or there is another political escalation in the world, another “storm” begins. Everything goes wrong: campaigns fail to pass moderation, accounts are banned, and payments are frozen indefinitely. Those who work with traffic through apps are already feeling the effects of this chaos - campaigns are blocked, sharing limits from providers disappear in a few hours, and the plugins themselves get flagged by Facebook, which destroys advertising campaigns. Because of this, it becomes very difficult to scale your connections and earn maximum profit. What to do to reduce the impact of blocking accounts and advertising campaigns by Facebook, how to solve the problem with limits on app sharing, and how not to become dependent on the marks - more on this below. Blocking accounts and advertising campaigns In November 2024, the US will hold presidential...

Many experienced webmasters have long understood the trick of driving traffic through PWA applications, because it is really easier to keep in touch with users - to send push notifications about all kinds of promotions and bonuses and bring players back. However, not all buyers know exactly what ROI can be considered normal in a gambling theme with PWA. And because of this, some may not be able to make a profit and remain in the red, disappointed in progressive applications. To help you understand, we decided to answer the following important questions: Why is it easier to get a good ROI with PWA? What ROI indicators in gambling are considered normal for a profit? How to increase ROI when depositing to gambling offers via PWA? Typical ROI when working with gambling traffic through PWA We have analyzed a lot...

Content marketing remains one of the most effective tools for promoting a business online. However, writing articles is a process that requires time, effort, and resources. It is important not only to create interesting and useful content, but also to promote it to attract the audience and increase your website's position in search engines. If you are thinking about creating articles for your project, you need to answer a few key questions and organize your work properly. Is it worth writing articles? Promotion through content makes sense if you have a stable budget for copywriting services or you have the ability to regularly write articles yourself. If not, you should think about it and answer three questions: Can your site's topic attract significant traffic from information queries? You can check it in Wordstat. Are you ready to spend up to...

Midjourney has recently become temporarily free (unfortunately, it's not anymore!) and got its own website. Now there's no need to bother with Discord anymore, especially if you're not into games. But even before this event, it was noticeable that arbitrage specialists were increasingly using neural networks. And the point is not only that it speeds up the processes but also allows saving on designer services. In this article, we will talk about what neural networks can do, how buyers can use them, and whether it is worthwhile to take it up at all. How to write a good promo What should queries look like to create creative in the field of gutra? Write in English. Even if you don't speak the language perfectly, just translate your pitch through any online translator and the result will be much better. The most...