10 december 2025
Why one ad is allowed on TikTok but banned on Meta: analyzing the different moderation rules of platforms
Advertising platforms in 2025 operate according to their own logic and moderation rules, and understanding these differences has a critical impact on whether an ad will pass moderation or be banned. Although Meta, TikTok, and Google appear to be simply different places to place ads, each platform has actually built its own philosophy of security, transparency, and user interaction. That is why the same ad can pass moderation perfectly on TikTok but be blocked on Meta, or vice versa. For some, nativeness is crucial, for others, it's the technical quality of the landing page, and for others, it's the behavior of the advertising account. In this section, we'll break down the specific requirements of different platforms, why they are so strict, and how their algorithms for evaluating creatives and landing pages work. This will help you understand: what you can...