Technology and media have long shaped our daily lives, but the coming years promise to take these areas to a whole new level. The “Activate Technology & Media Outlook 2025” provides a unique insight into how the landscape of the Internet, media, software, and e-commerce will change. Key trends include the rapid growth of the global market, the e-commerce revolution, the boom in generative AI, and the transformation of video content. Let's take a closer look at 15 interesting facts from the “Activate Technology & Media Outlook 2025” forecast. Financial growth: Internet, media, B2B technology and software We anticipate that the global technology and media market will grow by $1.1 trillion over the next four years. The global consumer internet and media business will increase from $2.6 trillion in 2024 to $3.0 trillion in 2028, adding more than $400 billion....

The world of communications is changing rapidly, and modern professionals face new challenges every day: from monitoring brand reputation on the Internet to creating content that resonates with the audience. This is where artificial intelligence and specialized AI tools come in. They simplify routine tasks, analyze data, optimize processes, and even help to create. Already using ChatGPT? Great, but don't limit yourself to it. We've put together a selection of 20 tools that will become reliable assistants in the work of communicators. Here you will find solutions for reputation analysis, work automation, content creation, analytics, crisis management, and much more. Reputation monitoring and data analysis Brandwatch A tool for analyzing brand mentions in social networks, news, and forums. It allows you to identify trends, analyze tone, and respond quickly to potential crises. Meltwater A platform that helps to track media...

OpenAI has announced the availability of its Sora Turbo AI model for ChatGPT Plus and Pro users. This innovative solution allows creating videos based on text prompts, which expands the capabilities of multimodal AI technologies. Key points New version of the model: Sora Turbo is available at no extra charge for Plus and Pro customers. However, it is not yet included in ChatGPT Team, Enterprise, and Edu packages. Age restrictions: Use of the model is only available to persons over 18 years of age. Functionality: The model allows you to create videos with a resolution of up to 1080p and a duration of up to 20 seconds. Three video formats are supported: widescreen, vertical, and square. Availability: Sora is not yet available in the EU, Switzerland, and the UK, but it can be used by users in other regions where...

Even the coolest ads and catchy copy can get boring. It used to be enough to make a bright picture in Photoshop and ensure a high CTR, but now users just scroll on. What can we do? At the very least, we should use video creatives, and at the most, we should use VR and AR to give people the opportunity to interact with the product. Let's see how these two approaches differ, how big brands use them in advertising, and how arbitrageurs can use these technologies in their campaigns. AR in digital advertising AR (augmented reality) is like a portal to the virtual world, but in reverse. It doesn't transport us to another reality, but integrates digital elements into our daily lives. Remember the popular game Pokemon GO, where you had to catch Pokemon in real locations - this...

The upcoming AI model from OpenAI, according to the sources of The Information, will show a less tangible performance increase compared to previous versions. According to published data, the Orion model reached GPT-4 after only 20% of training. This suggests that GPT-5 will not be able to outperform GPT-4 as significantly as GPT-3 did when it transitioned to GPT-4. "Orion does not demonstrate significant advantages in certain tasks. It copes well with language tasks, but it does not outperform previous models in programming," the startup's employees note. Usually, the greatest improvements in neural networks are observed in the initial stages of training. After that, the progress gradually slows down. According to the sources of The Information, the remaining 80% of the training time is unlikely to bring a significant leap in performance. AI has reached its limits The recent OpenAI...

October 2024 was a landmark month in animation history with the release of Where the Robots Grow(Where the Robots Grow), the first feature-length animated cartoon created entirely using artificial intelligence tools. This 87-minute movie was created by AiMation studio under the leadership of Tom Paton and cost $8,000 per minute, an unprecedented amount for professional animation. For comparison, low-budget television animation created in studios costs between $10,000 and $20,000 per minute and does not reach the level of quality that Paton managed to achieve with a team of nine people. Paton, who has a background in visual effects, wrote, produced and directed Where the Robots Grow. The story is set in the distant future, where robots are sent to cultivate a new planet, preparing it for humans. The protagonist, a robot farmer named Crewe, finds a capsule with the last...

A short time ago, AI was used as a mere entertainment, but today it is an indispensable tool for many, including designers. We have collected the main tips on how to use AI for designers in this guide. Read it to keep up with the trends and present high-level works. Will AI replace designers? Let's start with the most exciting question. Artificial intelligence can significantly speed up the creative process and help visualize even the most daring ideas. However, AI is a tool, not a substitute for humans. The main decisions, such as idea development, selection, and refinement, still remain with the designer. What can be done with AI? Next, let's consider Midjourney. The only limit to the use of this AI tool is your imagination. With Midjourney, you can replace stock images and convey your idea more accurately. I...

Midjourney has recently become temporarily free (unfortunately, it's not anymore!) and got its own website. Now there's no need to bother with Discord anymore, especially if you're not into games. But even before this event, it was noticeable that arbitrage specialists were increasingly using neural networks. And the point is not only that it speeds up the processes but also allows saving on designer services. In this article, we will talk about what neural networks can do, how buyers can use them, and whether it is worthwhile to take it up at all. How to write a good promo What should queries look like to create creative in the field of gutra? Write in English. Even if you don't speak the language perfectly, just translate your pitch through any online translator and the result will be much better. The most...

AI language models have become an important tool for text processing, data analysis, and content creation. They are widely used in various fields, from business to entertainment. In this article, we will compare four leading language models: Bing GPT, Claude, Google's Bard, and Chat GPT-4 to understand their strengths and weaknesses. Bing GPT is integrated into the Bing search engine, providing accurate and contextually correct answers to user queries. Claude focuses on security and ethics, making it ideal for sensitive areas. Bard Chat is noted for its creative capabilities, generating emotionally rich texts for writers and poets. Chat GPT-4 is a versatile model capable of performing a wide range of tasks, from answering simple queries to complex data analysis. In addition to Google Colab, Google's Bard is available in Replit, which allows you to export Python code to different environments....