Even the coolest ads and catchy copy can get boring. It used to be enough to make a bright picture in Photoshop and ensure a high CTR, but now users just scroll on. What can we do? At the very least, we should use video creatives, and at the most, we should use VR and AR to give people the opportunity to interact with the product. Let's see how these two approaches differ, how big brands use them in advertising, and how arbitrageurs can use these technologies in their campaigns. AR in digital advertising AR (augmented reality) is like a portal to the virtual world, but in reverse. It doesn't transport us to another reality, but integrates digital elements into our daily lives. Remember the popular game Pokemon GO, where you had to catch Pokemon in real locations - this...

On November 30, 2022, ChatGPT was released. What initially seemed like just another development in the world of chatbots quickly proved to be a revolutionary product. People started using it for everything from everyday conversations to solving complex problems and writing scientific texts. In two years, ChatGPT has grown from a curiosity for enthusiasts to an indispensable tool on the Internet. In this article, we would like to recall the path of this chatbot - its technical basis, lightning success, and key improvements in a short period of time. What is hidden under the hood ChatGPT is based on a series of GPT language models developed by OpenAI. It all started with GPT-3, which was a breakthrough for its time, but had limited capabilities: simple dialogs, answering basic questions, and solving simple tasks. The real breakthrough came in March 2023...

AiSDR, recognized as one of the three best AI platforms for email outreach by TechCrunch. This platform makes the process of finding qualified leads fast and efficient. “Now, instead of hours of manual work, a few instructions are enough,”, says Oleg Zaremba, STO and co-founder of AiSDR. "The platform has already helped more than 100 companies around the world to significantly increase their sales productivity." About the platform AiSDR was founded in August 2023 by Ukrainian entrepreneurs Yuriy and Oleg Zaremba in the United States. This startup was their second successful project. In 2017, they founded AXDRAFT, a document automation company, which was acquired by the American giant Onit three years later. Safety comes first AiSDR ensures reliable data protection by working exclusively with publicly available information for go-to-market campaigns. Separate mailboxes are created for outreach, and SOC 2 certification...

Technology is evolving at a rapid pace, and it is already changing the world of online marketing. One of the biggest innovations has been the introduction of artificial intelligence (AI) and machine learning (ML) in traffic arbitrage. What does it mean? Traffic arbitrage is a process where traffic is bought and resold for profit. And thanks to AI and ML, arbitrageurs now have powerful tools at their disposal that allow them to work faster, more accurately, and more profitably. In this article, we will consider how these modern technologies affect traffic arbitrage, which approaches are currently in trend, and why they bring real benefits to professionals in this field. The basics of artificial intelligence and machine learning To understand how these technologies can be useful in traffic arbitrage, it is important to understand their basic principles. Artificial intelligence (AI) is...

The advertising market on Google continues to grow, even with the introduction of artificial intelligence. Despite the slowdown in spending, search ads, shopping ads, and Performance Max (PMax) campaigns remain stable, and cost per click (CPC) is gaining momentum. Google ad spend trends In the third quarter of 2024, ad spend on Google search increased by 11% year-on-year, demonstrating the market's resilience even as new AI features are introduced. Despite a slowdown in growth - down from 14% in the second quarter - the number of clicks remained stable, and CPC growth slowed to 8%, down from 12% in the previous quarter. Shopping ads Shopping ads remain one of the most powerful tools on the market, showing a 16% year-over-year increase in spending in the third quarter of 2024. Click volume also grew by 6%, which is higher than the...

The upcoming AI model from OpenAI, according to the sources of The Information, will show a less tangible performance increase compared to previous versions. According to published data, the Orion model reached GPT-4 after only 20% of training. This suggests that GPT-5 will not be able to outperform GPT-4 as significantly as GPT-3 did when it transitioned to GPT-4. "Orion does not demonstrate significant advantages in certain tasks. It copes well with language tasks, but it does not outperform previous models in programming," the startup's employees note. Usually, the greatest improvements in neural networks are observed in the initial stages of training. After that, the progress gradually slows down. According to the sources of The Information, the remaining 80% of the training time is unlikely to bring a significant leap in performance. AI has reached its limits The recent OpenAI...

Artificial intelligence is changing literally all areas, and cybersecurity is no exception. In 2024, the global market for AI-based security technologies exceeded $30 billion, and by 2030, it is projected to reach $135 billion. The usual methods of attackers, such as social engineering, are being supplemented by large-scale disinformation campaigns and synthetic media. The Munich Security Report and the World Economic Forum have identified this as one of the main risks for the coming years. The problem became especially acute in 2024, when about 4 billion people around the world took part in the elections. Criminals are rapidly adopting new technologies and developing attack methods. The progress of large language models contributes to the evolution of threats, making fraudulent schemes even more sophisticated. At the same time, the barrier of access to cybercrime is getting lower. Attacks require less and...

October 2024 was a landmark month in animation history with the release of Where the Robots Grow(Where the Robots Grow), the first feature-length animated cartoon created entirely using artificial intelligence tools. This 87-minute movie was created by AiMation studio under the leadership of Tom Paton and cost $8,000 per minute, an unprecedented amount for professional animation. For comparison, low-budget television animation created in studios costs between $10,000 and $20,000 per minute and does not reach the level of quality that Paton managed to achieve with a team of nine people. Paton, who has a background in visual effects, wrote, produced and directed Where the Robots Grow. The story is set in the distant future, where robots are sent to cultivate a new planet, preparing it for humans. The protagonist, a robot farmer named Crewe, finds a capsule with the last...

The number of clicks grew by a modest 3%, while the cost per click (CPC) slowed to 8%. Spending on Google Shopping increased by 16%. In general, advertising strategies remain stable, although the introduction of AI makes its own adjustments. These findings are confirmed by the Tinuiti Digital Ads Benchmark report, based on non-personalized data on US ad campaigns managed by Tinuiti. The annual volume of digital marketing spending here exceeds $4 billion. Let's analyze the performance of each type of advertising. Search advertising Google Search ad spending grew by 11% year-on-year, but the growth rate slowed down from 14% in the second quarter. The average cost per click (CPC) also grew more slowly, decreasing from 12% in the second quarter to 8% in the third quarter. Google Shopping campaigns Spending on Google Shopping increased by 16% compared to the...