The past few years have made one thing clear: conversion no longer starts with a click. You can't buy attention with CPMs anymore, it has become a currency that is not for sale. Not "click here" or "order now," but real contact: human, dynamic, and reciprocal. And it was chatbots with a neural network that gave the market this entry point into the conversation. Today, even the best creatives fly into a wall of indifference if there is no dialog behind them. Chatbots can significantly increase conversion and lead generation. According to various companies, the introduction of a chatbot on a website has increased sales figures: some businesses reported an increase in the number of applications up to 67%after integrating chatbots. We have investigated how neural network chatbots work in affiliate marketing: what they provide in real-life conversations, how they...

In 2025, marketing without artificial intelligence is like giving up transportation. It's technically possible, but why torture yourself like that? While some spend hours creating creatives, their competitors are using free AI to create images, videos, and texts, test, audience, and optimize campaigns with greater precision. The market is flooded with AI tools, but it's not immediately clear which one is the best to test and whether it's worth the time (and money). The good news is that there are free services that are useful in practice. We have tested dozens of tools and compiled the TOP that really saves time and money. Universal AI assistants ChatGPT - the operational brain If you are not using ChatGPT in your marketing yet, you are living in 2020. This tool has become an industry standard for a reason. What it can do...

Just imagine: you commission ChatGPT to write a post for Instagram. And instead of a lively and recognizable "brand voice," you get a dry message like "Dear users, in today's digital marketing world...". The text seems to be correct, but it is colorless, devoid of emotion and intonation that keep the audience's attention. This is the main risk of working with neural networks in SMM: they are great at generating words, but they don't understand how to sound like a brand. As a result, your posts turn into a generic corporate template that gets unsubscribed from faster than emails with banal greetings. How to teach AI to speak your language: to convey your brand's character, emotional tone, and unique style. We will show you how to create a simple Tone of Voice guide, how to formulate queries to neural networks...

Back in 2023, AI texts seemed like an experiment: "look, a machine wrote an article". In 2024, they were already starting to push human copywriters in SEO and advertising. And in 2025, artificial intelligence became a full-fledged player in the content market - from memes to corporate strategies. The market has changed radically: the speed of text production has increased significantly, budgets have been redistributed, and the requirements for human authors have become different. AI copywriting is no longer a "gimmick for tests" but a daily tool for marketers, agencies, and businesses. At the same time, a new question has arisen: is it really important to be able to distinguish between human and machine-written text today? Does the user not care if the text is catchy and sells? And most importantly, aren't we trying to solve a problem that has...

In 2025, a marketer without AI looks as strange as a targeting specialist without Facebook Ads Manager. The speed at which digital is changing simply doesn't allow you to work the old-fashioned way: you need to test creatives every day, launch campaigns for dozens of GEOs, count funnels, make content, and report to clients. Without the support of artificial intelligence, all this would have turned into chaos a long time ago. But there is one problem: most top AI services cost as if you were buying another person to join the team. Paid rates bite, and it is not always clear whether these tools are really worth it. The good news is that there are dozens of free AI services on the market that help to solve key tasks of marketers. These can be tools for texts, free AI image...

Once upon a time, the idea that a machine could write an advertising text or a banner for social media sounded like a science fiction story. However, 2025 proves that artificial intelligence has become commonplace in marketing, and specialists who know how to work with it save businesses money. An AI marketer is a person who combines the experience of a strategic marketer, data analyst, and neural network trainer. A marketer without AI today is like a barista without a coffee machine or a bayer without a tracker: you can work, but it is expensive, long, and nervous. The world is not waiting, and while someone is suffering with spreadsheets, neurons are already generating strategies, calculating ROI, and selecting tracks for viral Reels. This article will help to understand why AI marketers will become more valuable every year, what skills...

In 2025, a marketer without AI is like a banner without a tracker: you can still work, but it's expensive, time-consuming, and nerve-wracking. While someone is up at midnight choosing a font for a banner, AI has already generated creatives for TikTok, Meta, and Google, launched A/B tests, divided the audience into "hot" and "lazy" users, and then calculated ROI for the week ahead. Teams that realized this a year ago are now saving tens of thousands of dollars and outperforming their competitors at the start of the campaign. Teams that still think that "AI is a toy for geeks" are burning budgets in Excel spreadsheets and waiting for the analyst to return from vacation. We have collected 5 tasks that a marketer in 2025 will give to AI without regret and win time, money, and nerve cells. And there...

"Midjourney draws better than me." "Figma already knows where to put the button." "The customer said: why do you need a designer if you have a neural network?" These phrases are not meme jokes, but real thoughts of designers in 2025. AI already draws banners, generates landing pages, and packs logos in a second. And it seems that the market is no longer in shock, but is simply quietly revising budgets for design teams. But despite the hype, there is a nuance: design is not only a picture, but also a context, strategy, user experience, and emotional depth. And while the neural network is generating, someone has to decide what exactly is worth generating and why. Let's talk about 5 design roles that AI will not replace, because they are about meaning and ideas, not pixels. And if you haven't...

"Are you writing a post?" a colleague asks as he passes by. "Yes, I've already written it. Now I'm just going to fight with ChatGPT to remove all this water and come up with something less cringe-worthy." This is what a typical morning in the content department looks like in 2025. They no longer write from scratch, but filter, curate, polish, and come up with promos. Once upon a time, the main thing was to meet the deadline. Now it's about not burning yourself out by editing what "it has generated." ChatGPT, Claude, Jasper, GrammarlyGO change not only the process but also the very essence of content. But do they replace humans completely? Where AI is already a useful assistant, and where you can't do without a smart editor? We have written an analysis: what can be automated, what roles...