Artificial intelligence is no longer a mere fad of the future - it is already a powerful tool that is radically changing many areas, including marketing, traffic arbitrage, and online business. Mo Gawdat, ex-CBO of Google X, outlines in his lecture the key aspects that should be taken into account today. His insights will be indispensable for those building careers and businesses online, where the speed of change dictates new rules of the game. Exponential growth of AI: what it means for your business Mo Gawdat emphasizes that the development of artificial intelligence is not just happening fast – “AI is developing exponentially, which means that what looks far away today will become the norm tomorrow”. This is a critical signal for those working in traffic arbitrage or affiliate marketing. Implementing AI today is a way to stay ahead of...

The number of Internet queries with the phrase "artificial intelligence for business" has soared 7 times over the past two years - from 1.2 thousand in September 2022 to 8.9 thousand at the end of August 2024. Experts note that the "AI for business" query has its seasonal fluctuations: it reaches its peak in spring, and in summer there is a decline, probably due to the decline in business activity in Ukraine during this period. The end of winter and the beginning of spring, according to analysts, coincide with the release of new top neural networks, which creates additional interest in AI. This time also brings a lot of content: posts, courses, videos, and advertisements. Experts also investigated other AI-related queries, such as "AI for business plan", "neural network for business name", "chatbot for business", and others. The total interest...

Former Google CEO Eric Schmidt has unexpectedly expressed harsh criticism of the company, accusing it of improperly organizing its workflow and losing out in the race for leadership in the AI industry. Schmidt made his statement during a meeting with students at Stanford University. When asked why Google is lagging behind other players in the AI field, he replied: “Google has prioritized work-life balance by allowing employees to leave work early and work remotely instead of focusing on winning.” According to the former executive, “startups thrive because their employees work 24/7.” He also emphasized that success cannot be achieved without great effort and overtime: “Sorry to be so blunt, but if you graduate from university and decide to start your own company, you are unlikely to allow your employees to work from home or come to work only one day...

Neural networks and chatbots have dramatically transformed our perception of information, creating new formats for content consumption. However, they also create information bubbles that limit our view of the world. How do neural networks affect our perception of information? And how chatbots can be used in a sustainable way to provide more diverse and balanced content, we will tell you now. What is an information vacuum In the digital age, the information vacuum is becoming more and more relevant. This is a phenomenon when users receive only the information that confirms their already formed beliefs. A study by Johns Hopkins University shows that chatbots based on large linguistic models are amplifying this trend by providing content that strengthens confidence in their rightness. This process is driven not only by algorithmic bias, but also by users themselves, who often formulate queries...

Imagine knowing exactly what time of day your visitors are most ready to buy, and artificial intelligence automatically analyzes their behavior. Sounds cool, right? You get more leads with less time and resources. In this article, we will show how GA4 and AI tools like ChatGPT can help you not only track user behavior but also make effective marketing decisions that will lead to increased conversions. How to generate leads by time of day and day of week First, let's determine what time of day and on what days the largest number of conversions on your website are. We'll need data from GA4: Export sessions from GA4 in CSV format. Process this data and pass it to artificial intelligence for analysis using simple commands. This approach works for any site that has a Thank you page, even if conversions have...