Top iGaming games of 2025: Analytics from Improve Team New formats, providers, and trends are constantly emerging in the iGaming world that affect the effectiveness of media buying. We, the Improve Team, having 5 years of experience in the gambling and betting niches, share relevant information about the best games and working approaches in 2025. The most profitable formats Crash games and slots are currently bringing the biggest profit. Crash games provide buyers with a quick profit due to the low price for a deposit and dynamic gameplay. They attract players with the opportunity to get big wins in a short time and are well suited to attract a new audience. At the same time, the player lifecycle is usually shorter than in slots or live casinos, so it is important to work properly with user retention. Slots have a...

When it comes to sports arbitration, many people immediately think of European football or top American leagues. And it is logical - there are big budgets, millions of viewers, hype events that bring good profits on situational traffic. However, while everyone is sitting on the classic schemes, a new trend is growing under our noses, and it is cricket. If you're not in the know yet, I'll explain why cricket is becoming a top sport for traffic, talk about the benefits of cricket, and give you a couple of useful tips on sorts and approaches to creating creatives. Cricket and IPL: hype or a real opportunity for arbitrage? Cricket has long remained in the shadows for most arbitrators, but times are changing. It used to be just another reason to visit India or Bangladesh, but now it is a full-fledged...

The iGaming market has always been a fiercely competitive field, but the pressure has only been growing in recent years. There are more and more teams, budgets are becoming more aggressive, Facebook's auction is overheating, and the cost of user acquisition is skyrocketing. Buyers are noticing that classic approaches no longer work as well as they used to, and successful cases are becoming the exception rather than the rule. So what's going on? WWLeads decided to find out. Could the iGaming market be oversaturated? Unlike e-commerce or gutra, where demand can decline depending on trends, gambling always has a stable pool of users. But here is what is changing: The number of new products and operators is growing Everyone wants to grab a piece of the market. Advertising is becoming more expensive Due to competition, rates are rising, and platforms...

What is PBN and why do you need it in gambling? PBN (Private Blog Network) is a network of sites created to give SEO weight to the main project. In the gambling niche, where organic promotion faces difficulties due to strict search engine rules, the use of PBN contributes to a rapid rise in search rankings. This is especially true for casino and betting platforms, where competition for traffic is high, and getting organic links is quite a challenge. The main advantage of PBN is the full authority it gives to links. Unlike purchased links that can be removed at any time, links created from your own network are permanent and their anchor can be changed according to your promotion strategy. Nevertheless, interacting with a PBN entails certain risks: if Google detects the network, linked sites may be de-indexed, resulting...

Telegram traffic arbitrage is one of the most effective tools for monetization in the financial vertical. Here you can work with a variety of providers, use advanced strategies and optimize advertising to get a stable profit. But how to choose the best bundles to work in Telegram? In this article, we will talk about key approaches and strategies that will help you achieve success in arbitrage. What is traffic arbitrage in Telegram? The essence of arbitrage in Telegram comes down to attracting traffic from different sources and redirecting it to different offers. In the messenger pour on goods, services, financial offerers. The main advantage of Telegram is the anonymity of users. For arbitrage, this means minimal risks of account blocking and loyal advertising moderation. Add to this a low entry threshold and high conversion rate. Therefore, Telegram is almost an...

Last year, the Easy Links team introduced a PWA service designed to simplify the launch and management of PWA links. Launched in March 2024, the platform has been continuously growing, adding new features and improvements to remain a valuable tool for media buyers and webmasters. The key benefit of Easy Links is its ability to create PWAs (websites that function like apps) with just a few clicks while ensuring optimal performance, even under heavy traffic. Most importantly, the system has operated without any major issues over the past year. Today, the service supports over 10,000 active links. Easy Links was specifically developed to help businesses optimize Facebook traffic. It is an essential tool for refining media buying strategies. Managing Facebook traffic requires robust IT solutions, as frequent platform changes, regulatory updates, and ad account limitations demand constant adaptation. By automating...

Starting April 14, 2025, Google will launch an updated policy for gambling advertising in Google Ads. And this is not just an update - it is a new reality for everyone who works with betting, casinos, lotteries, and social slots. Now everything is tough: if you want to run ads, you need Google certification. You also need a valid license that complies with the laws of the country where the ad is displayed. Otherwise - a ban. What exactly is changing? 1. Certification and license are mandatory To advertise any gambling product, you need: an official license in the country where the advertisement is broadcast Certification from Google for each individual type of product (casino, betting, fantasy sports, lotteries, etc. Example: A company from Malta launches advertising in Ukrainian with geo-targeting to Ukraine. It must have a Ukrainian license issued...

Traffic arbitrage is one of the most dynamically developing areas in digital marketing. Every year the rules of the game change, new tools and approaches appear. New challenges and opportunities await arbitrageurs in 2025. In this article we will analyze the key trends and give forecasts for the coming year. It's important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different sites. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and neural network payment) with promo code CARD. 🧨 Just register via link and mention the promo code to support Rise in popularity of AI tools Artificial intelligence will continue to permeate all aspects of arbitrage. In 2025, AI will become an integral part of arbitrators' work: Creative generation Neural networks such...

In the world of affiliate marketing, choosing the right offer is the key to success. The AdsEmpire affiliate program provides webmasters with the opportunity to work with two types of accounts: Direct Offers and SmartLink. In this article, we will look at how to choose the perfect offer for maximum profit and what features each option has. Why is it important to inform the manager about your traffic? AdsEmpire managers are your main allies in choosing an offer. Tell them frankly about: Traffic source (SEO, PPC, AdNetworks, social media, email, etc.); Traffic geography (GEO); Bids and conversions you expect. This information will help the manager to choose the best offers. For example, if you have social media traffic from Tier-1 countries, the manager can offer high-bidding offers for these regions and your traffic type. And if your traffic is mixed...