A few years ago, CTR was the main star of performance analytics. The click-through rate decided everything: whether the link was good or not, whether to scale or to the trash. But in 2025, it doesn't work anymore. Because ads that collect clicks but don't hold attention will no longer win the auction. TikTok, Meta, YouTube - all major platforms have started counting not only clicks, but also how long your ad actually lives in the user's head. The algorithm sees whether the user lingered or just "clicked past." And if you don't stay, you are eaten by the one who knows how to keep you. What are attention metrics, why are they replacing classic CTR/CPC, how has the approach to performance marketing changed, and what is really important to measure now. Without water, with diagrams, examples, and a clear...

Or what happens when a partner changes the rules of the game after the campaign is launched. Background: simple conditions and scaling were promised In early February, a WinAffiliates representative approached ClickID Media about cooperation, after which an agreement was reached to launch traffic without KPIs for mindep - €90 for each user with a minimum deposit. The WinAffiliates manager confirms the terms and conditions, and the campaign starts on February 6. Within a few weeks: Communication is stable and going well with the manager Olga; The quality of traffic does not cause any comments, the manager receives feedback on each partner; More than 10 partners are connected; More than 500 FTDs are involved. ClickID managers regularly receive feedback, control the quality, and scale the campaign with the approval of the advertiser. And then a sudden stop: the advertizer changes...

Keitaro is the leader among trackers in arbitrage Keitaro is a self-hosted tracker chosen by both solo arbitrators and large teams. It is chosen for: full control over data; high speed of traffic processing; flexibility in setting up campaigns and postbacks; stable operation even under heavy load. Keitaro does not impose restrictions on the number of clicks or campaigns - it all depends on your server. Its functionality covers both simple traffic redirection and complex analytics with support for A/B tests, multi-offers, proxies, integrations with CPA networks and internal APIs. The tracker is not SaaS, which means that you need to install it on your own server or from the tracker's hosting partner. But that's what makes it such a powerful tool for those who want autonomy, flexibility, and unlimited scaling. It is very easy to install it by following...

When geopolitics is a game changer In the global economy, events that seem local can have consequences for entire industries on the other side of the world. Online gambling is one of the most change-sensitive industries: the reaction to political crises is always instantaneous. That is why today it is worth taking a closer look at the growing tension between India and Pakistan. At the moment, we are only talking about the threat of war, not its inevitability. However, the signals are too loud to ignore. Military clashes have resumed in Kashmir. The leaders of both countries are exchanging aggressive statements. Military exercises near the border are held in a clear show of force. In such circumstances, responsible business should ask itself not "will there be a war" but "what will we do if it starts." Why is it important...

COD nutra (Cash on Delivery nutra) is a nutra sales model where the customer pays for the order upon receipt. This format is widely used by arbitrageurs because of its high conversion rate and availability in various markets. In this article, let's understand what COD gutra is, how to work with it and what strategies will help you get maximum profit in traffic arbitrage. What is COD gutra? COD nutra are offers in which the customer pays for the product when it is delivered. This lowers the barriers to purchase, increasing conversion to order. Most often in this model are promoted goods from the following categories: Dietary supplements and vitamins Slimming aids Cosmetics and anti-aging products Health products Potency and intimate products How to work with COD gut in traffic arbitrage? Offer selection You need to pick a proven offerer...

In the world of traffic arbitrage, ROI (Return on Investment) is the main indicator of the success of an advertising campaign. In order to maximize ROI, you need to choose the right mix: traffic source, offer and creative. In this article, let's find out what analytical tools to use and how to test hypotheses to increase ROI. Data analysis: what is important to consider? When arbitrating traffic, it is important to analyze key metrics that affect performance: CTR (Click-Through Rate) The click-through rate of an ad. CR (Conversion Rate) The percentage of users who take a targeted action after a click. EPC (Earnings Per Click) The average revenue generated from each click. CPC (Cost Per Click) The cost per click on an advertisement. LTV (Lifetime Value) The cumulative revenue a customer generates over the entire time they interact with a...

Traffic arbitrage is a way of earning money where an arbitrageur buys traffic on one platform and redirects it to an offerer, receiving the difference between the cost of attraction and income. It is one of the most lucrative internet earning models, but requires knowledge, analytics and testing. Choosing a profitable niche To start making money from arbitrage, it's important to choose the right vertical: Financial Offers (loans, banks, investments) iGaming and betting (casinos, sports betting) Nutra (dietary supplements, weight loss, cosmetics) eCommerce (dropshipping, online stores) Dating (dating, webcam services) Searching for quality affiliate offers Offers can be found in affiliate programs (AP) such as: Admitad, CPAlead, MyLead Universal networks TrafficLight, Everad Nutra AcePartners, Pin-Up Partners, 1win Partners iGaming LeadGid, FinLine Financial Offers Choosing a traffic source Main traffic sources: Facebook Ads - fast scale but strict moderation Google Ads...

Where can I find all the top affiliate parties? Of course, by playing padel! PR, sales, affiliate, content - all of them are important. But do you know what really unites industry leaders? Joint padel tournaments. This is where fates are decided, deals are signed, and teams are formed. Also, you can shout at a colleague here, and you won't get in trouble for it. It's perfect! Padel is like arbitration on the court, but more fun In padel, everything is like in traffic: you have a strategy, you see an opening, you act. If you don't act, the ball flies past the KPI. It's a mix of tennis, squash, ping-pong, and team play. The rackets are without strings, the courts have walls, and the opponents are like targeters after a deadline: fast, tricky, but fun. Who is behind the...

Crypto arbitrage is like Star Wars: you either make it through anti-fraud and ban moderation or you get burned at launch. Facebook, Google, Twitter - each platform has its own rules of the game, which often change without warning. And when it comes to crypto offers, anti-fraud systems are particularly sensitive. In this article, there is no theory for beginners. Only practical methods that help experienced websites to work stably: how to bypass moderation, what raises CR, which platforms are currently converting the best and what really helps to stay in the game. And in the end, there is a bonus: an affiliate program that does not interfere with your work but helps you stay afloat even when others are simply merging. Facebook, Google, Twitter - a game of survival If you've ever poured crypto through Facebook or Google Ads,...