The number of clicks grew by a modest 3%, while the cost per click (CPC) slowed to 8%. Spending on Google Shopping increased by 16%. In general, advertising strategies remain stable, although the introduction of AI makes its own adjustments. These findings are confirmed by the Tinuiti Digital Ads Benchmark report, based on non-personalized data on US ad campaigns managed by Tinuiti. The annual volume of digital marketing spending here exceeds $4 billion. Let's analyze the performance of each type of advertising. Search advertising Google Search ad spending grew by 11% year-on-year, but the growth rate slowed down from 14% in the second quarter. The average cost per click (CPC) also grew more slowly, decreasing from 12% in the second quarter to 8% in the third quarter. Google Shopping campaigns Spending on Google Shopping increased by 16% compared to the...

When you run ads through Google Ads or other popular advertising platforms, you sometimes face ad rejection even for "white" products and services that do not violate any rules. Often the problem is that more than 95% of ad and campaign checks are performed by bots, not live moderators, and this leads to false blocking. Of course, it's annoying, especially when you've spent a lot of time on keyword research, creative, and landing page development, and your campaign is suddenly stopped and doesn't bring any results. In this article, we will briefly and to the point look at the 10+ most common reasons why ads are blocked or stopped and share tips on how to fix such errors. Possible reasons for rejecting or pausing ads on Google Ads and how to solve them Here we will consider the main reasons...

Google has signed an agreement to use small nuclear reactors to power its data centers serving artificial intelligence. Collaboration with Kairos Power To do this, the company signed a contract with Kairos Power, a developer of small modular reactors. The first of them is planned to be launched by 2030, and several additional reactors will be installed by 2035. The Kairos Power technology involves the use of molten salt cooling together with pelletized fuel. This heat is transferred to a steam turbine to generate electricity. This approach allows the reactor to operate at low pressure, which makes the design simpler and cheaper. Last year, for the first time in half a century, U.S. regulators granted Kairos Power a permit to build a new type of nuclear reactor. In July, the company began construction of a demonstration reactor in Tennessee. New...

Business promotion in Google Maps. We figure out how to effectively attract customers in one application. In the world of fast-moving digital technologies, users are less likely to experiment and personally check the quality of certain services. More than 70% of consumers read product reviews before making a purchase. And another 67% of users prefer websites with a system of ratings and reviews. So it becomes obvious that online reputation management is an extremely important aspect for the success of any business. Thanks to the implemented review system in Google Maps, users of the application have the opportunity to make less frequent mistakes with their choices and receive only high-quality products and services. What is Google Maps Google Maps (Google Maps) is a Google service that provides a list of nearby companies and organizations (local search) that provide services or...

A successful advertising campaign starts with clear planning and a strategic approach. Let's take a look at the main stages of creating an ad campaign, from setting goals to tracking conversions, to maximize your advertising efforts and achieve high performance. Define your marketing goal Launching an advertising campaign starts with setting a goal. It sets the expected result of the ad launch. The chosen goal will affect the settings of your campaign. For example, if your goal is to attract more visitors to your website, it is advisable to choose the Maximum Clicks bidding strategy to increase the likelihood of your ad being clicked. The Maximum Efficiency campaign type is available only if you select the Sales, Leads, or Store Visits and Promotions goals. Select an ad type When you define the goal, a list of proposed campaign types will...

Is Google losing its credibility? Hundreds of pages of internal company documents have been leaked online The American company has confirmed that its real internal Content Warehouse API documents have been leaked online. The 2,500-page document details the search engine's mechanisms for collecting data on user behavior and the rules for issuing content to their requests, The Verge writes. What happened? The first to report the leak were search engine optimization experts Rand Fishkin and Mike King. They found many differences from what Google had publicly reported about the data from Chrome and the authors of the publication. They also each published their analysis of the documents and their content. They say that Google is collecting and potentially using data that, according to official information, allegedly plays no role in search rankings. Experts also found several other interesting facts. One...

More than 3000 thousand releases per year and at least 5 changes per day! That's how many times Google releases algorithm improvements on average during the day. "Every day, Google typically releases one or more changes aimed at improving results. Some of them are aimed at specific improvements. Some are general changes. Last week we released a broad update to the core algorithm. We do this several times a year."This is how Google commented on its position in 2018. That's why Google Core Update is a hot topic for discussion among all arbitrageurs and SEOs. Some people are lucky and their sites suddenly hit the top, others lose traffic or even cease to exist. Website owners are panicking and clutching their heads, not knowing what to do. We have collected top 5 tips on how to prepare your website for...