Starting April 14, 2025, Google will launch an updated policy for gambling advertising in Google Ads. And this is not just an update - it is a new reality for everyone who works with betting, casinos, lotteries, and social slots. Now everything is tough: if you want to run ads, you need Google certification. You also need a valid license that complies with the laws of the country where the ad is displayed. Otherwise - a ban. What exactly is changing? 1. Certification and license are mandatory To advertise any gambling product, you need: an official license in the country where the advertisement is broadcast Certification from Google for each individual type of product (casino, betting, fantasy sports, lotteries, etc. Example: A company from Malta launches advertising in Ukrainian with geo-targeting to Ukraine. It must have a Ukrainian license issued...

In 2025, Google Ads is preparing a large-scale transformation in which artificial intelligence (AI) will become a key element of digital marketing strategies. These changes, according to Google's Vice President of Global Search Ads and Commerce Brandon Crayham, will be more significant than the mobile revolution and will fundamentally change the way businesses interact with users. Artificial intelligence is changing search marketing Google predicts a "seismic shift" in the way users search for information and interact with businesses. This will require advertisers to quickly adapt to the new realities in order not to lose their competitive advantage. Key areas of change Google is focusing on three main aspects: The evolution of search beyond keywords Search behavior is moving from the traditional keyword query to amultimodal experiencewhere users are using text, images, and video. AI will make search more intuitive and...

Google, like other major advertising platforms, is constantly adapting to new market and regulatory requirements. In 2025, Google Ads will implement several key changes that will affect the way arbitrageurs and ad campaigns work. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free New betting optimization algorithms One of the most significant innovations will be the launch of new machine learning algorithms for automatic bid optimization. Google will use more sophisticated methods of predicting and analyzing user behavior to automatically select the optimal bids for each ad campaign. How will this affect arbitrageurs? Arbitrageurs will be able to scale their campaigns more easily without spending a lot of time...

New rules Starting January 15, 2025, Google will introduce new restrictions and requirements for advertising cryptocurrency exchanges and digital wallets targeting the UK market. According to the new rules, advertisers who want to promote cryptocurrency exchanges or digital wallets through Google Ads must register with the UK Financial Conduct Authority (FCA) before launching advertising campaigns. This innovation is aimed at strengthening control over financial products in the UK market and ensuring stricter monitoring of cryptocurrency companies advertising through Google. Registration with the FCA allows you to ensure that the cryptocurrency services that are advertised comply with the requirements of British law, including rules against money laundering and other financial fraud. According to the new requirements, companies that fail to register with the FCA will not be able to advertise their services through Google Ads in the UK. Rules for advertising...

The number of clicks grew by a modest 3%, while the cost per click (CPC) slowed to 8%. Spending on Google Shopping increased by 16%. In general, advertising strategies remain stable, although the introduction of AI makes its own adjustments. These findings are confirmed by the Tinuiti Digital Ads Benchmark report, based on non-personalized data on US ad campaigns managed by Tinuiti. The annual volume of digital marketing spending here exceeds $4 billion. Let's analyze the performance of each type of advertising. Search advertising Google Search ad spending grew by 11% year-on-year, but the growth rate slowed down from 14% in the second quarter. The average cost per click (CPC) also grew more slowly, decreasing from 12% in the second quarter to 8% in the third quarter. Google Shopping campaigns Spending on Google Shopping increased by 16% compared to the...

When you run ads through Google Ads or other popular advertising platforms, you sometimes face ad rejection even for "white" products and services that do not violate any rules. Often the problem is that more than 95% of ad and campaign checks are performed by bots, not live moderators, and this leads to false blocking. Of course, it's annoying, especially when you've spent a lot of time on keyword research, creative, and landing page development, and your campaign is suddenly stopped and doesn't bring any results. In this article, we will briefly and to the point look at the 10+ most common reasons why ads are blocked or stopped and share tips on how to fix such errors. Possible reasons for rejecting or pausing ads on Google Ads and how to solve them Here we will consider the main reasons...

Google has signed an agreement to use small nuclear reactors to power its data centers serving artificial intelligence. Collaboration with Kairos Power To do this, the company signed a contract with Kairos Power, a developer of small modular reactors. The first of them is planned to be launched by 2030, and several additional reactors will be installed by 2035. The Kairos Power technology involves the use of molten salt cooling together with pelletized fuel. This heat is transferred to a steam turbine to generate electricity. This approach allows the reactor to operate at low pressure, which makes the design simpler and cheaper. Last year, for the first time in half a century, U.S. regulators granted Kairos Power a permit to build a new type of nuclear reactor. In July, the company began construction of a demonstration reactor in Tennessee. New...

Business promotion in Google Maps. We figure out how to effectively attract customers in one application. In the world of fast-moving digital technologies, users are less likely to experiment and personally check the quality of certain services. More than 70% of consumers read product reviews before making a purchase. And another 67% of users prefer websites with a system of ratings and reviews. So it becomes obvious that online reputation management is an extremely important aspect for the success of any business. Thanks to the implemented review system in Google Maps, users of the application have the opportunity to make less frequent mistakes with their choices and receive only high-quality products and services. What is Google Maps Google Maps (Google Maps) is a Google service that provides a list of nearby companies and organizations (local search) that provide services or...

A successful advertising campaign starts with clear planning and a strategic approach. Let's take a look at the main stages of creating an ad campaign, from setting goals to tracking conversions, to maximize your advertising efforts and achieve high performance. Define your marketing goal Launching an advertising campaign starts with setting a goal. It sets the expected result of the ad launch. The chosen goal will affect the settings of your campaign. For example, if your goal is to attract more visitors to your website, it is advisable to choose the Maximum Clicks bidding strategy to increase the likelihood of your ad being clicked. The Maximum Efficiency campaign type is available only if you select the Sales, Leads, or Store Visits and Promotions goals. Select an ad type When you define the goal, a list of proposed campaign types will...