Today's digital marketing world is becoming increasingly competitive, and this trend has been going on for several years. To stay afloat, you need not only to manage your advertising campaigns competently, but also to learn how to look into the future. This is where predictive analytics comes in - a powerful tool that helps to predict changes in user behavior and customize Google Ads to maximize your return. In this article, we will understand how trend forecasting helps to increase advertising revenues on one of the most difficult platforms to drive traffic. Predictive analytics in Google Ads: how does it work? Imagine that predictive analytics is a kind of "fortune teller", but much more accurate because it relies on powerful machine learning algorithms and artificial intelligence. It analyzes huge amounts of data, including past advertising campaigns, user behavior, seasonal spikes,...

Everyone dreams of visiting Paris, but what about the bays? Is France such a popular geo? In this review, we will analyze all the details of France's geo, whether it is worth pouring traffic on it, and how to do it in the most profitable way. General information A few numbers for a better understanding of geo: Population – about 64.8 million people. The ratio of men to women is approximately 48.3% to 51.7%. The average age of residents is 43 years old. About 82% of the population lives in cities, and the remaining 18% – in rural areas. Large cities: Paris, Marseille, Nice, Lyon, Toulouse and Bordeaux, as well as Rennes, Strasbourg, Lille and others. The official language is French. By religion: 41% of the population are Catholics, 40% are atheists, 5% profess Islam, and the rest are distributed...

Common WebView applications (Android, iOS) for traffic flow regularly face problems: pages introduce new restrictions, ban members, warn users about the "unreliability of the source"… In general, they use a variety of ways to spoil the life of the web. In this regard, the rise in popularity of PWA applications is not surprising. Being the most popular in the iGaming vertical, they are also proving to be good in other areas, and more and more arbitrageurs and affiliates prefer to deal with them. But why? 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with a promo code PandaMedia. 🧨 Sign up at the link, enter the support promo code and get the cards for free Who are these PWA apps? In short, any PWA app is...

Forecasts for 2025 indicate that the credit rating industry will remain one of the most stable verticals, which will not only retain its position but also continue to grow. For the first half of the year, we can draw some conclusions about the trends in this area - what is relevant and whether it is worth investing in it, especially if you do not have significant initial investments. Analysis of current trends Data mining is more than ever subject to technological progress, which allows to adapt to new consumer demands. This can be seen in the reports of large companies operating in the adult sector. Neural networks and artificial intelligence have found their place in the industry, offering a variety of applications for content creation that allow users to interact with virtual companions or even AI models. Based on their...

Due to the growing digitization, the world has come up with a new method of payment which is the use of virtual credit cards. For paying through the internet, virtual credit cards are more preferable than physical ones as they only exist virtually. It is also important to emphasize that selecting the appropriate virtual credit card terms is necessary for obtaining maximum benefits and attaining minimal costs. In this article, you will learn about the advantages of virtual cards and the best virtual card providers, LinkPay, in particular. After considering the impact of such a selection on the matrix of financial management and the overall process of shopping, it will not be a surprise to realize how poor the scope is without the correct rate. With the help of this article, the reader gets a familiarization with the principles of...

For arbitrageurs working in the iGaming vertical, it is important to understand the principles of online casinos. Bonus mechanics play a huge role, being responsible both for attracting new users and for retaining and engaging old ones. And also by their use you can understand how much this or that casino knows how to work with players, but for this you need to know the essence. But first: what are bonuses? Bonuses are “pluses” to players from the casino. They can be represented by money, points or freespins (free games), and are designed to stimulate users. Bonuses are conditionally divided into two types: deposit and non-deposit. The first are issued for depositing money into the account, and the second do not require spending on the part of the player. Today we will briefly break down the main types of online...

Traffic arbitrage is one of the most dynamic and fastest growing sectors in digital marketing. In recent years, the niche of cryptocurrencies and blockchain projects has attracted special attention. This article highlights the main aspects, strategies, and features of traffic arbitrage for crypto offers, providing practical recommendations for successful campaigns. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with promo code PandaMedia. 🧨 Sign up using the link, enter the support promo code and get cards for free What are crypto offers? Crypto offers are a variety of offers related to cryptocurrencies and blockchain technologies. Here are some examples: Cryptocurrency exchanges and trading platforms ICO (Initial Coin Offerings) and IEO (Initial Exchange Offerings) Staking and mining platforms. Wallets for storing cryptocurrencies Applications for decentralized finance (DeFi)....

The Google Affiliate Filter is one of the oldest filters on the search engine. It is applied to likely affiliated sites. Help: The concept of affiliates was first formulated in 2007, when they were referred to sites participating in the Google AdSense contextual advertising system, but later the concept was transferred to the search engine. Google representatives are sure that affiliates are of no value to users, especially if they are part of programs for distributing their content among other resources, and this is noticeable when the search engine displays several sites with identical content at once. What is an affiliate site The meaning of the word affiliate is similar to the English word affiliate, which is where it came from, so today it is applied to a resource that does not provide users with new information about another source...

Have you ever wondered how to make your affiliate marketing campaign as successful as possible? Geo-targeting is the secret ingredient that helps affiliates achieve high results. By choosing the right region to run your ads, you can significantly increase your revenue, as each click becomes more valuable and the reach is more accurate. Let's take a look at which markets are considered the most promising for working in the display vertical. USA It is not surprising that the United States is a leader among the most profitable markets in debit card processing. The high level of competition is compensated by a large number of users and willingness to pay for premium services. However, to be successful, it is important to accurately segment the audience and offer relevant content. After analyzing many American dating sites and dating apps, we can identify...