Background of the local movement The idea was simple and clear: to create a network of mono-branded sites (one site - one product or brand) specifically for the Kazakhstan market. Right away we decided to use the .kz domain - it gives more credibility to the local audience. Although it imposes some limitations on analytics and promotion, but it was worth it. Interestingly, tools like Ahrefs or Google Search Console sometimes work unstably with this domain - it was a challenge for us and our team, we had to look for workarounds. Spoiler: we found one. The main task was to find out how successfully we could scale the model of mono-branded sites and which niche would “shoot” better than the others. We launched 10 projects in equal conditions: approximately the same advertising budgets, the same content strategy and identical...

Top iGaming games of 2025: Analytics from Improve Team New formats, providers, and trends are constantly emerging in the iGaming world that affect the effectiveness of media buying. We, the Improve Team, having 5 years of experience in the gambling and betting niches, share relevant information about the best games and working approaches in 2025. The most profitable formats Crash games and slots are currently bringing the biggest profit. Crash games provide buyers with a quick profit due to the low price for a deposit and dynamic gameplay. They attract players with the opportunity to get big wins in a short time and are well suited to attract a new audience. At the same time, the player lifecycle is usually shorter than in slots or live casinos, so it is important to work properly with user retention. Slots have a...

When it comes to sports arbitration, many people immediately think of European football or top American leagues. And it is logical - there are big budgets, millions of viewers, hype events that bring good profits on situational traffic. However, while everyone is sitting on the classic schemes, a new trend is growing under our noses, and it is cricket. If you're not in the know yet, I'll explain why cricket is becoming a top sport for traffic, talk about the benefits of cricket, and give you a couple of useful tips on sorts and approaches to creating creatives. Cricket and IPL: hype or a real opportunity for arbitrage? Cricket has long remained in the shadows for most arbitrators, but times are changing. It used to be just another reason to visit India or Bangladesh, but now it is a full-fledged...

Text-to-speech services have become indispensable tools for creating audio content. They help to turn text into natural speech, which is useful for bloggers, YouTube video authors, teachers, and visually impaired people. With the help of such services you can easily create voiceovers for videos, audiobooks or presentations. They work on the basis of artificial intelligence and speech synthesis, offering a wide range of voices and languages. In this article, we will take a look at the top 5 free text-to-speech voiceover services, their features and limitations. ElevenLabs - the most popular service for text voicing If you need a quality text dubbing tool, ElevenLabs is one of the best options. It offers realistic synthesized speech, ideal for creating audiobooks, dubbing videos, and other tasks. Thanks to artificial intelligence technology, the service provides natural sounding voices and supports more than 40...

The iGaming market has always been a fiercely competitive field, but the pressure has only been growing in recent years. There are more and more teams, budgets are becoming more aggressive, Facebook's auction is overheating, and the cost of user acquisition is skyrocketing. Buyers are noticing that classic approaches no longer work as well as they used to, and successful cases are becoming the exception rather than the rule. So what's going on? WWLeads decided to find out. Could the iGaming market be oversaturated? Unlike e-commerce or gutra, where demand can decline depending on trends, gambling always has a stable pool of users. But here is what is changing: The number of new products and operators is growing Everyone wants to grab a piece of the market. Advertising is becoming more expensive Due to competition, rates are rising, and platforms...

Xanada Pitch Contest 2025 is not just another startup competition, but a real chance for Ukrainian projects to break into the global iGaming market. The main winner will receive $50,000 and additional valuable bonuses from partners, including business support, mentoring, and scaling opportunities. The second finalist will be determined by online voting and will win a business and media package of prizes from the contest partners - NEXT, AffPapa and Lilith PR Agency. How to participate? From February 10 to April 1, 2025, startups can apply online at here. In the application, you should describe your project in detail, upload a mandatory pitch deck, and add any additional materials that will strengthen your position in front of the judges: business plan, financial indicators, case studies, and testimonials. What should a pitch deck look like to win? The pitch deck is...

Traffic arbitrage is one of the most lucrative ways to earn money on the Internet, which requires knowledge in marketing, advertising and analytics. Courses on arbitrage help beginners to master all the nuances of this business and avoid common mistakes. In this article we will analyze how to choose the best course, what to pay attention to and what prospects opens traffic arbitrage training.. Why do you need traffic arbitrage courses? Fast learning of the profession Structured training helps you understand the basics of arbitrage faster. Savings on tests Training avoids draining your budget on ineffective campaigns. Access to proven techniques Trainers share actual strategies that are working right now. Learning from the experts The opportunity to gain knowledge from practitioners with real cases. How to choose the best traffic arbitrage course Check the reputation of the authors Before buying...

An analysis of trends and tools for successful video content with a local focus YouTube is one of the fastest growing video marketing platforms. More than 720,000 hours of content are uploaded to the platform every day, and the competition is only growing. It's a place where videos can either go unnoticed or gain hundreds of thousands of views and become a source of revenue. But what makes videos engaging, effective, and converting? Many people think that success on YouTube is a matter of chance. But in fact, there is a clear strategy behind popularity. The secret is to properly adapt your content to the audience, trends, and YouTube tools. This is especially important if your content is focused on the local market - Ukraine or another country. In this article, we will analyze: YouTube trends in 2025 What makes...

In 2025, advertising platforms have strengthened measures to combat rule violations, which has made it much more difficult for arbitrageurs to work with "gray" traffic. However, this does not mean that such campaigns have become impossible. In this article, let's look at effective approaches, moderation bypasses and new ways to create creatives for complex niches. It's important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and neural network payment) with promo code CARD. 🧨 Just register via link and mention the promo code to support What is "gray" traffic? "Gray" traffic is a stream of users who are attracted through offers and creatives that are on the edge of acceptable rules of...