In search of new solutions and ideas. How artificial intelligence will create an earthquake in the marketing world in 2024 Experts from Gartner have conducted extensive research and offered a new perspective on how marketing will work in 2024. Gartner is a leading global information technology research and consulting company. Founded in 1979, it has more than 60,000 clients from 10,000 different organizations. SMM marketing will lose effectiveness By 2025, the visible deterioration in the quality of social media sites will force 50% of consumers to significantly limit their use of the main platforms. The reason is users' concern about the misinformation spread by GenAI. Generative artificial intelligence will become an everyday tool By 2026, 80% of creative talent will use GenAI daily. This will allow for more strategic work, which will lead to an increase in creative spending. Reason:...

Artificial intelligence plays a key role in content creation, image development support, and preparation of materials for presentations in professional and educational fields. Recently, the Ministry of Foreign Affairs has implemented an AI-powered robot in its work. This indicates the widespread use of these technologies in government agencies. In this article, we will review the main AI platforms, tell you where to find them, and how to use them effectively. Working with text using artificial intelligence Queries related to text processing are at the top of the list of AI functions, including wording changes, search for equivalents, and keywords. AI involved in text creation is also very popular in public circles. ChatGPT, Gemini, and Bard are among the leaders in AI-based text processing. Interaction with these tools is very easy. Even your grandmother can learn how to work with ChatGPT...

Midjourney is a neural network that converts user-generated text into images that can be used even for commercial purposes. Although it is not yet capable of replacing a human designer, it can easily cope with simple tasks that do not require high accuracy and detail. In this guide, Lead Panda Media will show you how to set up Midjourney and create your first AI-generated images. Midjourney: how to use Midjourney uses AI to create unique, high-quality images from text queries. Thanks to machine learning and a huge amount of processed data, the service is constantly improving, improving the quality of results. To work with Midjourney, you need a Discord account, which can be registered for free. Use Midjourney via Discord on your computer or download the Discord app from the App Store to generate images directly from your phone. How...

Neural networks are becoming an integral part of the work of digital specialists, including the field of arbitrage, where they are used to optimize routine tasks. We are actively following modern technologies and would like to share insights on the use of ChatGPT in the context of traffic arbitrage. Our research shows that the potential of ChatGPT goes beyond writing texts for ads, although this is also an important part. We propose to consider the role of neural networks in the work of copywriters, translators, and creative specialists and why artificial intelligence will not be able to replace these professions completely. Also, let's look at the possibilities of using Midjourney in arbitration and how this tool can increase the productivity of designers. In this article, we've collected all the ideas and insights we came up with during our brainstorming and...

Differences between GPT-4 and GPT-3: technical progress As we look at the evolution from GPT-3 to GPT-4, it becomes obvious that the new chat is driven by advanced technology, making it not only more efficient but also more intelligent. Let's look at the key aspects of this technical progress that are revealed in the process of analysis. Improved Architecture The new GPT-4 architecture is the centerpiece of the technical progress. It includes improved recognition and analysis mechanisms that make the system more adaptable and flexible. These improvements are reflected in the increased technical level of the GPT-4 compared to its predecessor, setting a new standard of performance. Advanced Recognition Mechanisms One of the key features that sets GPT-4 apart is its advanced recognition mechanisms, which allow the system to more accurately understand and process input data. This ensures a higher...

For graphic designers, marketers, and artists, AI-powered image generation tools serve a function. They can speed up the process of creating visuals for projects by avoiding the need for detailed manual work, and they can also bring unexpected, innovative elements to their work. The bottom line is that AI doesn't just complete tasks faster and more accurately, it adds a layer of creativity that can only be matched by the most skilled human minds. But the benefits are not limited to professionals. Even if you're just interested in creating a unique avatar or a one-off digital artwork, AI-powered programs have democratized access to high-quality image generation. Due to the rapid development in this field, a lot of programs and services have emerged that use the power of artificial intelligence to create images. In the following, we will look at the...